RecPro and Campground Views announced a strategic marketing partnership on January 14, in Tampa, Florida, aiming to connect RV equipment purchasing with campground discovery and trip planning. The alliance will officially debut at the Florida RV Super Show in Tampa, where representatives from both companies will be present to engage with industry professionals, campground operators, and RV consumers.
The partnership brings together two established platforms serving different but complementary parts of the RV customer journey. RecPro operates as a large online retailer specializing in RV furniture, parts, and restoration supplies, catering primarily to RV owners focused on maintenance, upgrades, and customization.
Campground Views provides virtual tour technology that allows travelers to preview campgrounds and individual sites before booking, a tool increasingly used by campground operators to improve transparency and booking confidence.
By aligning their digital audiences and marketing efforts, the companies aim to create a more integrated experience for RV travelers, linking vehicle readiness with destination selection. According to the companies, the collaboration is designed to support RVers throughout the full lifecycle of a trip, from preparing a vehicle at home to choosing where to stay.
“This is not just a marketing agreement; it is a unification of the two most essential resources for any RVer,” said Mark Koep, founder and CEO of Campground Views.
“You cannot enjoy the view if your rig isn’t road-ready, and you can’t enjoy your rig if you don’t have an amazing place to park it. By partnering with RecPro, we are connecting the dots for millions of campers, ensuring they have the best gear and the best destinations at their fingertips.”
Industry observers note that the partnership reflects broader trends within the RV and outdoor hospitality sectors, where digital tools are playing a larger role in both pre-trip planning and purchasing decisions. Virtual tours have become a common feature among campgrounds seeking to reduce booking friction and improve guest expectations, while online parts retailers continue to benefit from sustained interest in RV ownership, renovation, and DIY upgrades.
“We are thrilled to align with a technology leader like Campground Views,” said Mike Waumans Jr., president of RecPro.
“Our customers are passionate about building the perfect rig for their adventures. Partnering with Campground Views allows us to extend that value proposition beyond the garage and into the campground, ensuring our customers have a superior experience wherever the road takes them.”
For campground owners and outdoor hospitality operators, the partnership highlights the growing importance of being visible within the broader RV ecosystem.
As RVers increasingly research destinations and vehicle upgrades online, integrations that connect preparation and booking may influence how travelers plan trips and select campgrounds.
Operators attending the Florida RV Super Show will have an opportunity to speak directly with both companies about how virtual tours and cross-platform exposure may support occupancy, guest satisfaction, and long-term marketing strategies.
The Florida RV Super Show, taking place in Tampa in January 2026, will serve as the first public showcase of the alliance, with both companies indicating that additional initiatives and customer-facing offerings may follow.