The RV industry is witnessing a significant shift towards digitalization, with Mark Wahlberg Airstream leading the charge by launching the first fully connected digital Airstream dealership. This move marks a milestone in how consumers shop for RVs, blending technology with the traditional values of outdoor adventure.
Located online at MarkWahlbergVU.com, the dealership introduces a virtual reality showroom, allowing customers to explore Airstream models in a 360-degree view from the comfort of their homes.
This feature represents a leap forward in customer engagement, providing an immersive experience that goes beyond the physical limitations of traditional dealerships.
The digital dealership also offers a personal digital assistant named Aimee, who guides visitors through the virtual showroom, according to a press release.
This addition enhances the customer experience by providing personalized assistance, mirroring the high level of customer service found in physical dealerships.
An organized online document management system is another cornerstone of the digital dealership. Customers can easily access important documents such as warranties, titles, how-to videos, and product manuals, ensuring that all necessary information is readily available and securely stored.
“We’re excited to launch this new connected dealership and share it with our guests. We believe that it will provide them with the tools they need to explore the open road and have the adventure of a lifetime,” said Chris Haydocy, managing member of Mark Wahlberg Airstream, expressing his enthusiasm for the new dealership.
John Ehmann, Strategic Business Development Partner, highlighted the dealership’s role in transforming the customer journey.
We believe that this website along with a fully connected HubSpot CRM will revolutionize the way people shop for Airstreams and how a dealership will manage the customer journey Before, During, and After,” Ehmann said, emphasizing the integration of customer relationship management (CRM) technology.
The partnership between Feldman Automotive Group and Mark Wahlberg in owning and operating the dealership points to a broader trend of collaboration between technology and traditional automotive sectors. This partnership not only facilitates the digital transition but also ensures that the dealership benefits from extensive industry experience.
The digital dealership’s launch is part of a larger movement within the RV industry towards embracing digital tools and platforms. This trend is driven by consumer demand for more accessible, efficient, and comprehensive shopping experiences, reflecting broader shifts in retail and consumer behavior.
As the RV industry continues to evolve, digital dealerships like Mark Wahlberg Airstream’s are likely to become more common, setting new standards for customer engagement and service.
This digital transformation holds the promise of making RV adventures more accessible to a wider audience, ensuring that the spirit of exploration and adventure continues to thrive in the digital age.