Cruiser RV recently launched a new consumer-focused website as it continues to rebrand.
“We are excited to launch our new website with a fresh design and content focused on the RV lifestyle,” stated Lesley Melvin, director of marketing, in a press release. “This new site is a rich resource for the entire Cruiser Community — from those who are just now considering the RV lifestyle to new owners to veteran adventurers with thousands of miles behind them and thousands more to come.”
Cruiser RV aims to deliver a better customer experience for RVers regardless of where they are in their RVing journey through the new and improved website. Website visitors can check out the latest product information. They can also easily navigate through How-To videos, the FAQ section, virtual tours, and more.
Additionally, the Cruiser website has implemented a lead management and customer experience program. Powered by Rollick and its marketing technology Aimbase, the solution provides Cruiser with better marketing tools to better serve customers pre and post-sale. Cruise dealers can also benefit from the tool. Key components of the program include lead qualification and distribution to local dealers, automated consumer communications, post-sale customer satisfaction surveys, and robust analytics to measure performance across the enterprise.
For more information regarding Cruiser’s sales lead management, please contact the marketing department.
To learn more about CRUISER RV products, visit www.cruiserrv.com and join the conversation on Facebook, Instagram, and YouTube.
About Cruiser RV
Since 1988, Cruiser RV has built lightweight, high-quality trailers for people who love the great outdoors. Here at Cruiser, we take the time to construct solid travel trailers and toy haulers that last. These are the towables that help you feel safe, comfortable, and free to enjoy the great American RV lifestyle. Ultra-lightweight, easy to tow and loaded with the kind of luxury and high-end features our customers expect, Cruiser RVs are easily the best value on the road. No matter what new adventure lies ahead, you’ll find freedom at every turn with a Cruiser RV.
Featured image from Cruiser RV.