Campspot has announced the launch of a new suite of reporting dashboards within its Campspot Analytics platform, designed to enhance campground forecasting capabilities.
The feature, called “Signals Future Trends,” offers a suite of dashboards that provide forward-looking data, giving campground owners critical insights into occupancy, average daily rate (ADR), pace, and booking trends. These metrics span a period from 30 days to 12 months, helping parks better understand future demand and make data-driven decisions.
According to Campspot, the new dashboards will help campground owners optimize their operations by analyzing daily snapshots of future reservations. Alex Boley, senior product manager at Campspot, emphasized the importance of forward-looking data, noting that it allows business owners to align their strategies with market trends better.
“Using future-looking data to determine the trajectory of performance allows business owners to optimize their strategy against market trends and the macro-factors that influence camping demand,” Boley explained.
The new tool’s ability to provide daily snapshots of bookings for specific future dates also offers a perspective on booking trends. This data can help campgrounds identify how many bookings were made on a given day for future dates, allowing them to make “proactive adjustments.”
This news follows Campspot’s latest announcement, The Data Dig, which serves as a resource for campgrounds. Powered by anonymized and aggregated data from over 2,500 public and private parks across North America, The Data Dig provides insights into industry trends and best practices.
The Data Dig also includes insights developed in partnership with OHI, a recognized authority in the industry. “With anonymized and aggregated data from over 2,500 private and public parks across North America, The Data Dig provides a comprehensive view of industry trends, revenue best practices, and real-life campground performance,” a press release indicated.
For more information about Campspot, visit their website here.