Campground Views has announced new partnerships with leading multi-park ownership groups, including RJourney, HAN Capital, Streamside Parks, and The Jenkins Organization, according to a press release.
The collaborations expand the use of the company’s 360-degree virtual tour technology across large campground portfolios to enhance marketing, staff training, and guest engagement.
For private campground owners and operators, the adoption of this visual technology highlights a growing shift toward immersive, data-driven customer experiences.
Operators can integrate virtual tours directly into booking systems, allowing guests to preview and select campsites online before arrival—an approach that may improve conversion rates and reduce customer service workloads.
“Forward-thinking park operators are recognizing that the future of guest engagement is visual and interactive,” said Mark Koep, founder and CEO of Campground Views, in the company’s November 2025 announcement.
“Our technology gives guests the power to see, understand, and select their sites before booking; and for ownership groups managing dozens of locations, that translates into happier guests, faster calls, and higher conversion rates.”
According to the company, one participating group has begun using the virtual tours for call center training.
Employees who have not physically visited the parks can explore them virtually, improving their ability to answer guest questions and lowering average call times. This operational shift is intended to support scalability and improve overall staff efficiency.
Campground Views stated that its platform currently includes thousands of captured campgrounds, with more in development.
The system allows users to “drive through” a property in 360 degrees, preview individual sites, and click directly to reserve, providing what the company describes as a seamless connection between discovery and booking.
“These partnerships signal a broader shift in the industry,” Koep added. “The serious players are adopting visual technology as a core part of their business strategy, and we’re proud to be powering that transformation.”
For campground owners and operators, this trend underscores a competitive opportunity: integrating interactive media into marketing strategies can help meet rising guest expectations for digital transparency.
It also enables better resource allocation—reducing repetitive inquiries, improving staff knowledge, and potentially increasing direct bookings.
While the company did not disclose financial details or rollout timelines, it emphasized that adoption among multi-park ownership groups reflects accelerating interest in technology-enabled operations across the outdoor hospitality sector.