Blue Water Development has launched its third annual “Blue Turns Pink” campaign, a company-wide initiative running throughout October 2025 to raise funds for breast cancer research and treatment.
The campaign spans the company’s portfolio of campgrounds, RV resorts, and hospitality properties across the United States, with a goal of generating $50,000 in support of the Breast Cancer Research Foundation and the Atlantic General Hospital Foundation, which benefits the Burbage Regional Cancer Care Center.
During the month, Blue Water properties will organize fundraising events tailored to their local communities.
Activities include pink-themed 5K runs, bake sales, cornhole tournaments, and other family-friendly initiatives designed to engage both guests and staff.
A company-wide “Pink Friday” tradition will also return, with team members wearing pink every Friday and encouraging guests to participate. Photos and stories shared online are expected to extend the campaign’s visibility.
Special edition “Blue Turns Pink” merchandise, including t-shirts and branded gear, will be available for purchase, with all proceeds going toward the campaign’s fundraising target.
Guests and community members can also make contributions directly through Blue Water’s websites, ensuring participation is accessible even for those unable to attend in person.
“The people at our properties are the heart of this campaign,” said Todd Burbage, CEO of Blue Water Development.
“Each resort has its own traditions, team, and community, and when you bring all of that together under one cause, the impact is powerful. Blue Turns Pink has become more than a campaign for us; it’s a reminder that we can stand united to support families, fund research, and bring hope to people fighting cancer.”
The Atlantic General Hospital Foundation plays a significant role in supporting healthcare initiatives throughout Maryland’s Eastern Shore, with resources that extend to cancer screenings, treatment, and patient support at the Burbage Regional Cancer Care Center.
At the same time, the Breast Cancer Research Foundation continues to invest in global research projects focused on prevention, treatment, and ultimately finding a cure.
For business owners in the outdoor hospitality industry, campaigns like “Blue Turns Pink” highlight opportunities for properties to align guest experiences with meaningful community causes.
Hosting charitable events not only strengthens ties with local communities but also provides a way for campgrounds and resorts to demonstrate social responsibility while fostering guest engagement.
Blue Water, founded in 2002, has built a portfolio that includes RV resorts, campgrounds, hotels, and attractions nationwide.
The company’s approach combines development, operations, and marketing strategies that aim to deliver strong guest experiences while supporting the communities in which its properties operate.
Additional information on the campaign, including how to contribute, is available at: bwdc.com/blue-turns-pink