AnyCreek, an AI-driven booking and business management platform for guided outdoor experiences, has acquired Origin, a software company focused on serving outfitters, guides, and outdoor business owners.
The acquisition, announced July 23, expands AnyCreek’s reach and consolidates its position in the vertical SaaS outdoor market.
The combined company now operates in all 50 states and supports thousands of outfitters and guides.
Together, the platforms have powered over 1 million hours of guided outdoor activities, including fishing, mountain guiding, biking, and watersports.
“This acquisition represents a major milestone—not just for AnyCreek and Origin, but for the entire outdoor industry,” Benjamin Lazarov, CEO of AnyCreek, said in a press release.
“By bringing our companies together, we’re accelerating our shared vision to build the software backbone for the world’s best outdoor businesses,” Lazarov added.
Lazarov said the integration will broaden the platform’s capabilities, which currently include bookings, payments, permits, waivers, calendars, and reporting. The goal is to expand into additional services such as marketing automation, insurance management, and payroll support for small business operators.
The two companies will continue to operate independently in the short term to maintain service continuity. This approach is intended to support existing customer relationships while enabling collaboration across product development and customer support teams.
Alex Fletcher, co-founder and former CEO of Origin, will remain involved as an advisor. “Origin was founded to solve the complex operational challenges that guides and outfitters face every day,” Fletcher said. “AnyCreek shares that same guide-first philosophy.”
Industry leaders have welcomed the acquisition. Claudia Morrisson, partnerships manager at the American Mountain Guides Association, said, “The AMGA has long partnered with Origin and has seen the company grow with a deep understanding of the guiding profession. The acquisition by AnyCreek brings even more potential to develop innovative, guide-focused solutions.”
The deal follows AnyCreek’s $1.8 million seed funding round announced in June 2024, which the company said would support growth and technology development for its customer base.
To learn more about AnyCreek, visit anycreek.com.