Ingenia Holiday Parks has renewed its naming rights partnership with the Sydney Family Easter Show for a third consecutive year, continuing a collaboration that connects the holiday park brand with families during the Easter school holiday period.
The 2026 Ingenia Holiday Parks Sydney Family Easter Show is scheduled to run from April 2 to April 19 at the Entertainment Quarter.
The annual event, held at Moore Park in Sydney, has grown steadily since its launch, with organizers reporting increased visitation and expanded programming each year. The show has positioned itself as a family-focused school holiday attraction offering rides, live entertainment, and interactive experiences for children and parents.
Matthew Young, executive general manager of tourism at Ingenia Holiday Parks, said the company views the event as aligned with its brand and customer base.
“Now in our third year as Naming Rights Partner, the Sydney Family Easter Show continues to be a partnership we genuinely value. It’s an event that brings families together and celebrates the simple joy of spending time together – something that’s core to who we are at Ingenia Holiday Parks. We’re excited to help once again deliver an unforgettable school holiday experience and lasting memories,” Mr Young said.
Ingenia Holiday Parks operates more than 40 holiday parks across Australia, offering a mix of caravan sites, camping areas, and cabin accommodations. The company has increasingly focused on experiential travel and family-oriented stays, and its presence at large public events is part of its broader marketing and brand engagement strategy.
The 2026 show will feature its largest footprint to date, according to organizers. New attractions include “Sydney’s Biggest Easter Egg Hunt” with a $2,000 giveaway basket, along with the debut of the Outback Jack Stockman Show, which will showcase horsemanship, working sheepdogs, whip cracking, and audience interaction.
Returning activities include motorcycle and bike stunt demonstrations, an interactive reptile show, the Monster Jump inflatable obstacle course, and a hands-on animal nursery. Traditional carnival rides and show bags will also be available throughout the event. Organizers say the programming aims to provide a mix of free entertainment and paid attractions for visiting families.
Event Director Britt Osborne said the show’s continued growth reflects demand for accessible school holiday entertainment.
“The Ingenia Holiday Parks Sydney Family Easter Show has grown significantly each year and much of this success has been built on strong partnerships. Having Ingenia return for a third year gives us the stability and confidence to deliver an even bigger and better event,” Ms Osborne told MediaNet.
For outdoor hospitality professionals, partnerships with large-scale family events can serve as a marketing channel to reach potential guests during key travel planning periods. Easter and school holidays often coincide with early-season bookings for caravan parks, campgrounds, and holiday parks, making event sponsorships and on-site engagement opportunities one way operators introduce their brands directly to traveling families.
The 2026 Ingenia Holiday Parks Sydney Family Easter Show will take place from April 2 through April 19 at the Entertainment Quarter in Moore Park, Sydney, with organizers expecting strong attendance during the two-week school holiday period.