A new wellness facility is set to open on Sydney’s North Shore in September 2025, marking a significant expansion for the team behind Sierra Escape, an award-winning luxury glamping brand based in Mudgee.
The upcoming Escape Bathhouse will be located within the heritage-listed Seymour building, a Spanish Mission-style structure, and will span two levels over 320 square meters.
The facility will include hot mineral pools, infrared saunas, ice baths, a steam room, and treatment rooms for massage services, according to a report by Australian Traveller.
A wellness bar and refreshment offerings such as grazing boards, no-sugar mocktails, coffee, and teas will complement the experience, which is being positioned as a wellness retreat for both individuals and small groups.
Founders Cam and Tasch D’Arcy say the Sydney project aligns with their broader mission to develop restorative spaces that foster relaxation and connection.
“After the success of Sierra Escape, we knew we wanted to bring that experience to a broader audience,” said Tasch D’Arcy. “The North Shore is the perfect location for us to create a sanctuary where wellness and connection are at the forefront.”
Escape Bathhouse will charge $99 for a two-hour off-peak session, offering a mid-range price point that could appeal to urban wellness seekers while maintaining a sense of exclusivity.
The interior design, led by Tasch D’Arcy, mirrors Sierra Escape’s aesthetic, featuring natural materials, soft curves, and earthy tones, integrating biophilic elements into the urban setting.
The opening of Escape Bathhouse signals growing consumer interest in experiential wellness and presents a potential business opportunity for operators in the outdoor hospitality and glamping sectors.
As traditional glamping brands explore adjacent markets such as urban wellness, business owners may consider diversifying their offerings to meet evolving consumer expectations around health, leisure, and relaxation.
For rural or regional operators, this kind of expansion also raises questions about brand extension, customer loyalty, and maintaining authenticity in new environments.
Bookings for Escape Bathhouse are expected to open ahead of the September 2025 launch. With Sierra Escape recently earning gold at the Australian Tourism Awards for unique accommodation, the brand’s move into Sydney may offer insight into how regional success can translate into urban markets.