RoverPass, a reservation and property management software provider for the outdoor hospitality industry, announced the reinstatement of founder Ravi Parikh as chief executive officer.
Parikh, who previously served as the company’s inaugural CEO, resumes the role to lead a renewed focus on artificial intelligence and hardware-driven solutions tailored for campgrounds, RV parks, and outdoor venues.
The leadership transition comes as the company accelerates the development of its AI roadmap.
“Reassuming this position at a moment when AI is transforming our industry is an honor,” Parikh said in a press release.
“Technology has always driven our mission and by placing AI at the forefront we will strengthen our commitment to property owners and their guests,” Parikh added.
Michelle Smith, who previously served as CEO, will step down after overseeing significant operational improvements. During her tenure, RoverPass automated internal workflows, restructured customer support, and implemented a feedback-driven product development cycle.
“RoverPass extends its sincere appreciation to Michelle Smith, under whose leadership the company refined its internal processes. Her efforts have established the operational rigor and customer-centric ethos that now serve as the springboard for this new chapter,” the company indicates.
RoverPass has positioned itself as a long-term technology partner for outdoor venues, with over a decade of experience in reservation systems and property management tools. Its platform is used by campground operators to manage bookings, streamline operations, and enhance guest engagement.
“Every day brings new tools and challenges. We’re all in on staying ahead by listening to our customers and rolling out features that matter today and keep them ready for whatever comes next,” Parikh said.
The company said it will announce further AI-driven enhancements in the near future as part of a broader strategy to improve decision-making capabilities and operational flexibility for its users.
RoverPass provides reservation and management software to campgrounds across North America. Its platform also supports site management, reporting, and customer communications.
For more information, visit roverpass.com.