Ken Barnes, an experienced fixed ops veteran and director of sales for DealerPRO RV Training will unveil how to boost a dealership’s fixed ops performance during a pair of workshops at the upcoming RV Dealers Convention/Expo in Las Vegas.
“Two Controllables That Can Double Your Fixed Ops GP in Less Than 12 Months” will be held from 12:15 to 1:15 p.m. Thursday, Nov. 13. Barnes will review pay plans that motivate service and parts personnel and management tactics that grow gross profits while providing a better customer experience. Throughout this presentation, results from a case study will be shared on boosting service and parts gross profit.
Learning outcomes for this session:
- Accurately define and calculate labor margin and parts margin and understand their impact on gross profit.
- Apply proven strategies, including pay plans and daily management techniques, to improve labor and parts profitability.
- Identify best practices from a real-world case study to significantly increase fixed operations’ gross profit.
Next, at 4 p.m. on Thursday, Nov. 13, Barnes will present “Fix it Once, Retain Them for Life”. In this workshop, Barnes shares real-world strategies RV dealers are using right now to create frictionless service experiences. This session covers how to use data and digital touchpoints to modernize your process, increase repeat business, and turn every repair order into a relationship.
Learning outcomes for this session:
- Implement proven communication strategies that significantly improve CSI scores and reduce service-related complaints and defection.
- Create a customer-first service culture that boosts repeat business, referral traffic, and long-term profitability.
- Leverage digital tools like text messaging, CRM automation, and customer follow-ups to enhance service engagement and drive loyalty.
About the RV Dealers Convention/Expo
The convention allows North America’s top dealership personnel to forge valuable connections with peers, industry leaders, and potential business partners in the Expo. Dealership professionals can expand their network and gain insights from the best in the RV industry.
The dealer-organized RVDA Convention will provide an in-depth look into the current sales landscape. Attendees will have access to valuable resources to optimize all departments within a dealership, including fixed operations.
To register for the 2025 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and X.
The Convention/Expo will take place Nov. 10-14, at Paris Las Vegas and is sponsored by RVDA of U.S., RVDA of Canada, and the Mike Molino RV Learning Center.