During a workshop at the upcoming RV Dealers Convention/Expo in Las Vegas, a panel of experts will explain how dealers are using Artificial Intelligence (AI) for purposes from lead generation and VIN decoding to digital claims and customer engagement.
“AI Right Now: Practical Applications for the RV Dealer” will be held from 1:15 to 2:15 p.m. on Tuesday, Nov. 11, in the Champagne 4 room as part of the business innovation track of workshops.
In this panel, industry experts will share real-world examples of how they’re using AI in sales, F&I, fixed operations, and marketing to boost efficiency and profitability.
The panel includes Ron Wheeler, founder and principal of Wheeler Advertising Inc.; Graham Anderson, founder and chief revenue officer of Kenect; Mark Goldsmith, learning and development head of iA Dealer Services; Kishore Rajgopal, founder and CEO of Rapidious, and Brad Shepard, CEO of LAHZO.
Learning outcomes for this session include:
- Real-world use cases of how RV dealers are applying AI across sales, service, F&I, and marketing to save time and boost margins
- Hands-on examples of tools in action—from web data collection and VIN decoding to automated claims approval, improving stocking, ordering and customer engagement. Not to mention, collaboration with manufacturers.
- Lessons learned from early adopters—what’s worked, what hasn’t, and the hidden pitfalls to watch for when implementing AI.
- Key decision points for dealerships: where to start, how to evaluate vendors, and how to align AI with your existing processes.
- Impact on people and culture—the role of trust. How AI can free up staff for higher-value work while still requiring training, oversight, and trust.
- Profitability and customer satisfaction wins—specific ways dealers are using AI to improve deal velocity, service turnaround, and customer loyalty.
About the RV Dealers Convention/Expo
The convention allows North America’s top dealership personnel to forge valuable connections with peers, industry leaders, and potential business partners in the Expo. Dealership professionals can expand their network and gain insights from the best in the RV industry.
The dealer-organized RVDA Convention will provide an in-depth look into the current sales landscape. Attendees will have access to valuable resources to optimize all departments within a dealership, including fixed operations.
To register for the 2025 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and X.
The Convention/Expo will take place Nov. 10-14 at Paris Las Vegas and is sponsored by RVDA of U.S., RVDA of Canada, and the Mike Molino RV Learning Center