Open Road Resorts has purchased the 125-site AB Camping & RV Park in Cheyenne, Wyo., its sixth acquisition in five years and a property known for steady overnight traffic along the I-25/I-80 corridor, according to an industry insights report.
The deal plants the outdoor-hospitality company’s flag in a fifth state and advances a roll-up strategy fueled by a September 2024 capital infusion from L Catterton, THOR Industries, Long Light Capital and Chesapeake Partners, a partnership detailed in a press release. The move underscores continuing consolidation across the campground sector.
The park is located at 1503 W. College Dr. in Cheyenne, east of I-25 and south of I-80, near — but not directly at — the interchange, offering a mix of site types that cater to rigs looking for a quick stopover before crossing the Rockies or the Great Plains. The park currently advertises 82 full-hookup pull-through sites and 25 electric-only 30-amp sites.
Co-founder Jim Omstrom said the team will handle light touch-ups this summer and reserve larger projects — restroom overhauls, site re-leveling and new communal spaces — for the slower fall and winter months, when guest counts dip and construction disruption is minimal.
With a new park to fold in, ORR faces the same integration challenges confronting any fast-growing portfolio. Operators point to a 90-day checklist that starts with auditing infrastructure, staffing, vendor contracts and local codes before a rebrand goes live.
Standardizing property-management software, point-of-sale systems and rate structures across all six parks can create portfolio-wide reporting and yield controls. Cross-training legacy employees on corporate procedures while capturing their site-specific knowledge, rolling out an email and social campaign to manage guest expectations, and installing uniform signage, staff apparel and welcome packets help protect brand consistency.
Founded in 2019 by Chase Becker and Omstrom, Open Road Resorts now owns properties in Idaho, Montana, Nebraska, Texas and Wyoming and is developing a greenfield park near Dallas. The company’s stated mission is to deliver clean, safe, highly amenitized, family-friendly destinations.
The September 2024 investment earmarks funds for additional acquisitions, amenity upgrades and national marketing initiatives. In the announcement, Becker said, “We are incredibly excited to work with a group of partners with deep experience in the outdoor category. With partners such as L Catterton and THOR, we believe we will be able to meaningfully scale our operations and geographic presence.”
Omstrom added, “We established Open Road Resorts with the goal of building a collection of parks that offer our guests a consistent, high-quality, memorable experience at desirable destinations across the U.S. We believe this investment will help us achieve that goal.”
For operators eyeing the Cheyenne park’s heavy one-night traffic, quick-impact upgrades can turn pass-through stays into repeat business: reliable high-speed Wi-Fi, immaculate restrooms and dead-level pull-throughs top the list. Added revenue levers include mobile food service, late check-out fees, bundled propane and dump-station packages and pre-arrival firewood orders placed during booking.
Self-service kiosks and app-based check-in can capture late arrivals without extra staffing, while dynamic pricing aimed at major events such as Cheyenne Frontier Days, paired with digital remarketing, can convert drive-by guests into shoulder-season reservations. During the planned fall construction window, quick-build amenities — dog parks, outdoor gathering spaces and EV-charging pedestals — address emerging traveler expectations without stretching timelines.
More than 60 million U.S. households now camp each year, providing a demand tailwind for ORR’s continued rollout.
Open Road Resorts expects to complete the Cheyenne upgrades by early spring and continues to scout additional parks. The investment promises fresh tourism dollars for Wyoming’s capital city and a more consistent guest experience for the company’s growing nationwide customer base.