When you think about your campground, RV park, or glamping resort, do you imagine it as the perfect escape for someone who lives just down the road? Often, we focus on drawing in visitors from faraway places, but let’s take a journey closer to home. By focusing on attracting local campers, you can turn your spot into the ultimate nearby retreat.
Imagine the Johnson family, who live just 30 miles away. They’re looking for a quick getaway without the hassle of a long drive. Your campground could be their ideal destination, a place where they can unwind, explore, and create memories without the stress of travel. To catch their attention, you need to highlight what makes your spot special and convenient.
First, let’s talk about showcasing nearby attractions. Every area has hidden gems—whether it’s a serene lake, a quirky museum, or a scenic hiking trail. For example, if there’s a charming farmers’ market or a beautiful park within a short drive, make sure to mention these in your marketing materials. Create stories around these attractions, like a day-trip itinerary that starts with breakfast at a local diner and ends with a sunset at your campground.
Next, dive into the power of social media. Posting a photo of a camper roasting marshmallows with a caption such as, ‘Only 20 minutes from downtown, but feels like a world away,’ can effectively highlight the convenience and appeal of your campground. Utilize geotags and local hashtags to connect with those searching for nearby getaways. Actively engage with local community groups and pages to promote your campground as an excellent close-to-home option.
Now, let’s get into the nitty-gritty of SEO. You want your campground to pop up when someone types “camping near me” into a search engine. Start by including these phrases naturally in your website content. Think about the words your local campers might use. Phrases like “weekend getaway near [Your City]” or “best local camping spots” can make your site more discoverable.
Don’t forget about Google My Business. Claiming and optimizing your profile can make a big difference. Make sure your information is up-to-date and encourage happy campers to leave reviews. These reviews not only build trust but also improve your search ranking.
Consider running local ads as well. Platforms like Google Ads and Facebook Ads allow you to target people in specific areas. For instance, a local couple might come across an ad for your glamping resort while browsing Facebook. In your ad, highlight the ease of access and the appeal of a romantic weekend getaway.
Additionally, collaborating with local businesses by partnering with that cozy cafe or the fun kayak rental place nearby can help you create camp package deals that benefit both parties. You can offer a “Stay and Play” package that includes a night at your campground and a kayak trip on the local river. This not only attracts more visitors but also strengthens community ties.
Hosting local events like a summer barbecue, a fall festival, or a stargazing night can attract families in your area who are looking for something enjoyable to do. Advertise these events in local newspapers, on community bulletin boards, and through social media. People love attending events that are close to home but offer a change of scenery.
Your website should be a reflection of how accessible and appealing your campground is. Use high-quality photos and videos that highlight the beauty and fun of your location. Show families enjoying nature, friends gathered around a campfire, and couples relaxing in cozy glamping tents. These visuals tell a story that words alone can’t.
Encourage word-of-mouth referrals. Offer a discount or a small gift for campers who refer friends and family. When campers share their positive experiences at your park with others, it creates powerful, personal recommendations, which are especially valuable for local experiences.
Finally, always prioritize the experience you offer. Happy campers are return campers. Provide excellent customer service, keep your facilities clean, and continuously improve based on feedback. When locals have a positive experience, they’re more likely to come back and bring friends.
Focusing on these strategies can turn your campground into the go-to spot for local getaways. The Johnson family, as we earlier imagined and are now regular visitors, are now spreading the word about their favorite nearby retreat. Your campground becomes not just a place to stay but a beloved part of the community.
