Highway West Vacations has announced a series of leadership changes as part of its strategic plan to support ongoing expansion and operational excellence across its portfolio of outdoor hospitality properties.
The company, which manages a collection of boutique hotels, lodges, cabins, and glamping resorts throughout the United States, has appointed Trevor Bridge as Regional Vice President.
The move is aimed at strengthening oversight and support for its growing list of properties, particularly in California and neighboring states.
Trevor Bridge brings over two decades of leadership in resort and hospitality management. His previous experience includes serving as general manager and food and beverage director across boutique hotels, lodges, and university-affiliated hospitality programs.
In his new position, Bridge will be responsible for operational and administrative leadership for Highway West Vacations’ California-based properties, which recently expanded to include Costanoa, Avila Pismo RV Resort, Flying Flags Avila Beach, and Lake Siskiyou Camp Resort.
According to Hospitality Net, he will also oversee operations at three additional locations: Shelter Cove in Oregon, Pacific Marina Inn in Hawaii, and Kilauea Lodge, also in Hawaii.
These changes come as the company continues its long-term strategy to deliver high-quality, personalized guest experiences across its expanding portfolio.
This leadership change aligns with Highway West Vacations’ ongoing growth and long-term strategy to enhance guest experiences and maintain a consistent standard of comfort and genuine hospitality across its properties.
For business owners and operators in the outdoor hospitality sector, the appointment reflects a broader trend of professionalization and strategic scaling in the glamping and RV resort market.
As competition increases and consumer expectations evolve, strong operational leadership becomes a key differentiator in managing guest experience, maintaining brand consistency, and integrating newly acquired properties into a unified portfolio.
No specific date was given for Bridge’s official start, but the leadership updates come shortly after the company’s recent acquisitions, signaling a timely alignment between corporate growth and internal structure.