Interest in glamping continues to expand across Russia, with new data showing a marked increase in bookings and supply over the past year.
According to a joint analysis by the Ministry of Economic Development of Russia and Avito Travel, the popularity of glamping accommodations has doubled, signaling a shift in domestic tourism preferences.
According to TourProm.com, the data was reviewed by the editorial board of Turprom, a Russian travel information group.
Artem Kromochkin, director of Avito Travel, noted that glamping has moved beyond its earlier status as a niche segment. He added that the appeal of glamping extends to couples, families, and solo travelers alike.
Kromochkin also highlighted that glamping allows entrepreneurs to operate in natural locations where the setting itself enhances guest experiences. He described glamping as an increasingly viable alternative to hotels, offering seclusion and a connection to nature.
The average stay duration for Russian guests is two days, with longer stays reported in regions like the Krasnodar Territory (four days), and Karelia, Adygea, Tver, Saratov, and Yaroslavl (three days each).
Alimbek Khidzev, director of the Department of Tourism Development at the Ministry of Economic Development, pointed to growing public sector support for modular hotels, which are often deployed in glamping or semi-permanent formats.
He added that over the past three years, more than 800 modular tourism projects have been launched across approximately 60 regions, collectively accounting for over 13,000 rooms.
Data for summer 2025 shows that glamping bookings are most concentrated in the Moscow region (14% of all bookings), followed by Tatarstan (10%), Karelia (6%), and the Krasnodar Territory (5%).
Notably, regions experiencing the highest year-on-year growth in demand include the Samara region (6.4 times), Voronezh (3.6 times), and Leningrad (2.7 times). Moscow region bookings rose 80% compared to the previous summer.
In terms of supply, the Moscow region also leads with 25% of all available glamping units. This is followed by the Sverdlovsk Region (7%), Tatarstan (6%), and other key areas such as the Krasnodar Territory, Bashkortostan, and Leningrad Region (each at 4%).
The Saratov and Samara regions have seen the most significant year-over-year increases in supply, growing 2.7 and 2.4 times, respectively.
These figures point to continued growth potential in Russia’s outdoor hospitality market, with both consumer demand and infrastructure investment showing upward trends.
For developers and operators, glamping remains a format with relatively low entry barriers and flexible location options, making it a compelling segment for expansion.