MC Fireside Chats – February 26th, 2025

Brian Searl: Welcome everybody to another episode of MC fireside chats. I don’t know if you guys saw at the end of that intro there, there was a scene where the it got real quiet and the campfire was there, right? And you saw like the lake underneath the dock. That’s where Greg’s laptop fell into. And that’s why he has to reboot it every time before he joins the show.

Greg Emmert: The question is, am I, am I lagging? No, wait, wait, wait. It’s just not started, but it’s 

Brian Searl: literally lag every week, man. Just like spring, talk to the wife, get a new laptop. It’s time. 

Greg Emmert: I have full control of the purse strings for laptop purchases. Why it’s right here. It’s next to me. It’s just, you know, I don’t, it’s not in use.

Did you, I, I should use it. 

Brian Searl: Is then what are you using? That’s lagging. You’re actually on a desktop. That’s lagging. 

Greg Emmert: Nope. Same, same old laptop. I can’t throw things away, man. My laptop is probably, it’s like nine years old. It still works great. Except for this 

Brian Searl: maybe have a conversation with your partner who’s more forward thinking a camp strategy up on the times.

Greg Emmert: I can’t think of anyone else in camp strategy that’s more forward thinking than me. So, 

Brian Searl: well, I yeah, we’ll, we’ll save that conversation for a different show. Maybe but super excited to be here for another episode of MC fireside chats. This is our first week, fourth week episode. We’re focused on, you know, the RV industry, outdoor rec activities, things like that.

We have our two recurring guests here with us Angele and Greg. No, nobody from the RV industry could join us. I think they’re all in board meetings. Or didn’t like what I talked about last time on the show, one of the two, or maybe a combination of both no, it’s, it’s probably board meetings, but, and then super excited to have a couple of special guests here.

Arthur Jason CEO of AC Future. Am I pronouncing that correctly? 

Arthur Jason: Yes, Brian. Thank you. 

Brian Searl: Okay. Cool. AC Future is here. He’s going to talk about his cool AI transformer homes. That sounds way, like, hopefully it’s a bumblebee thing. That’s what I’m really picturing in my head, like from, but maybe I’ll be disappointed.

I don’t know. I’m setting the bar high for you. I’m sorry, Arthur. And then Brent Fullerton, the general manager of Carefree RV to discuss customer experience strategies that are refining RV sales and rentals. So welcome everybody. Just, I kind of want to first turn it as we always do to our recurring guests, Angele and Greg.

Is there anything that’s come across your desk in the last month or so, since we’ve all been together on the show that you feel like we should talk about? 

Greg Emmert: Angele, please take it away. 

Angele Miller: Yeah, I mean, like, for me nothing specific, like, came on my desk you know, since the last month what I’ve seen and I see being more in demand and of interest is also the wellness tourism how that’s growing and, It really increasing that type of experiences touching the wellness in nature so that could be very interesting as well to talk about for sure. 

Brian Searl: Okay, so tell me what’s on your mind, like with wellness. 

Angele Miller: Yeah, so when it talks to wellness there’s many aspects that can touch that, like for when I think about it, like personally, it could just be like, you know, people coming and spending more time in nature, eat or dance.

It could be just taking nature walks or hiking, but it also could be taking it to a whole other level when it comes to meditating or yoga experiences in nature. That type of wellness. Even like in terms of forest baiting, you hear that a lot more, that term today. And also like the Nordic type of experiences in nature, either, even if it’s just cold plunge, like the cold plunging is getting very popular, or the sauna.

Are a combination of it all, you know, I think really wellness will touch a lot of that, even if it’s just part of an experience where you’re in nature and combined with that, you have the herbal tea experience, you know, there’s many ways that you can combine that. But I know that from hearing and talking to people, that’s a huge growing segment.

There’s a big demand for that. And it’s very interesting, and it really diversifies from so many different angles or capacities. 

Brian Searl: Yeah, and nature is one of the biggest coping mechanisms we have. Like, I think there’s more, there are some people who will instantly admit that. There are other people who will consider that.

And there are people who will say, no, no, nature is not for me. But ultimately, like, I think human nature, I guess, is that nature is one of our best coping mechanisms. There are certainly others, like for Canadians booing at the U. S. National Anthem. Controversial topics, maybe we don’t want to get into.

But maybe it’s better to go take a hike. Yeah. You know, experience nature. We were gonna, where were we, Greg and I, you and I were going back and forth an email with Scott. About that, and I don’t want to get into this conversation, but because we’ll talk about it later and outwired, but about the economy and how people are hunkering down and as kind of a result of perhaps a series of negative things that have happened with the economy and depending on your politics and whatever else they, the data appears to be showing that they’re hunkering down more instead of getting out into nature when they should be getting out into nature like now more than ever.

Greg Emmert: That’s, and that’s interesting because you know, anecdotally, I don’t see that. I’m, I am admittedly I’m a nerd. I love to get out and geek out on plants and bugs and birds and all that stuff. 

Brian Searl: Really? I did not know that about you. 

Greg Emmert: You may have known that about me. I advertise it quite a bit. My circles that’s what I see people doing and that’s, In my brain, it’s like what it doesn’t compute, right?

If you so times are tight, maybe the economy is chaotic. You don’t know what costs are going to do or what the markets are going to do what your 401k is going to do. But you know, you own a pair of shoes and it costs you zero. To go out and get on a trail, except maybe some gas to drive down to your end calories.

Let’s not forget calories and calories. Let’s face it. 

I don’t know anybody that doesn’t have a general surplus of those to give out. I mean, there, there are certainly folks out there that don’t. But in my circles, there’s plenty of us with a surplus of calories to give out. So, yeah, as Angele said, I see that stuff is as rising.

So I think it’s kind of interesting that there might be data out there that points to something different. 

Brian Searl: Well, I think it’s both right? Like I, I would be sure to vet it. Venture it’s both. I think that because of the economic situation, like whatever the situation is, right? That’s just not like, we’re not going to talk about that, but whatever the hardship is that people are going through, that appears to be in larger excess now.

Than it has been in the past. I think there are a lot more people who default to nature who are out in nature more. And so those numbers are up. But I think overall as a population, perhaps is what maybe Scott has data on. So, 

Greg Emmert: and that makes sense because a lot of people won’t lean into it. You know, they’re afraid of the spider or the snake or the bear or the skunk or whatever it might be.

When they do give it a chance I don’t know anyone that doesn’t find it rewarding. I really don’t. I talked to my tweak, my park to lean towards conservation. And as you know, and had a lot of my activities that way. And I found it interesting because the people that would jump on their picnic table and scream when they saw a dime sized spider were the ones that were right next to me when we were in the field, looking at them in my hand, it was in my hand, not their hand, right.

I gave them a safe way to explore it. At a distance and learn about it and education is the key to all of that, you know, you go out a few times you learn that nothing’s going to eat you or bite you, at least nothing severe, some mosquitoes are going to bite you. Maybe a flyer. I take every once in a while, but you’re going to be fine.

You go home, you brush it off and you go right back out. And like you said I really, I just. It is a coping mechanism. It is therapy. Yeah, hopefully more and more people are getting out. Although as I say that I also complain about seeing large groups of people on the trail when I want to be alone.

So I’m one of those people. 

Brian Searl: Because you brought it up briefly and I know, and obviously I want to get to our special guests in a second. I don’t mean to leave you guys hanging. We’re just having a kind of an impromptu conversation here. But you’re more than welcome to jump into it if you want, by all means, if you have something to add Angele, I’m curious for people who are wanting to get out in nature more, and you’re not allowed to sell yourself right here, right?

Although you should, but you won’t not, but for those who just want to get out in nature, where’s the best place do you think for them to start? Is my first question. And then my second question is related to it. I’ll let you answer that and then I’ll divert you in a different direction. 

Angele Miller: Sure. Yeah, no, that sounds good.

And before I answered that, Greg, I just want to mention that when you’re talking about bugs and you love to play with bugs, it makes me laugh because we actually have some guests that come to where we are and you’re in nature, right? And we have some calls and people will say, Oh, there’s a bug here, you know?

And it’s like, yeah, you can expect some bugs because you’re in nature, but it’s hilarious. It made me think about that when you said that. But yeah for me Brian, like when it. talks about what’s the best place to start? I would say it’s just to really you know, either you even just go to a park, like anywhere either it’s in your city, outside the city, anywhere, just go in the park and just go out to even just breathing the fresh air right away brings you to that place.

You know, that I think people are really seeking and they don’t realize that it’s as easy as that or as simple as that. It’s really just go to a park or go in a nice trail outside and just breathe the fresh air. Because most people, when they go for a walk, they come back, they’re like, Oh my God, I feel so good.

I feel much better. I feel relaxed. I feel I can think clear, so I always, tell people, just doing that already brings you to that experience. So that’s kind of what I would have to say is really just, go there and either it’s for a walk or just even stand there and observe nature, look at the trees, hear the birds, you know, in that peaceful.

Setting as well, can make a huge difference. 

Brian Searl: Yeah, I mean, try it. And if it doesn’t work for you the first time, try it again. There’s always a small chance that a wild turkey will chase you and it’ll be a horrible experience. But if that happens, give it a second shot. I feel like it’s probably not going to happen too many times in a row.

So my other question to you is just briefly economic because this came up in some of the Facebook groups that I was having conversations with mostly here. I think there’s like 4, 000 members. There are some Canadians in there. I feel like it’s mostly Americans, but there were a lot of people talking about the decline in people coming across the border from Canada to the United States to make advanced reservations for the 2025 camping season.

And there’s obviously speculation in my mind. There are two things causing that the weak Canadian dollar and obviously what Mr Trump is doing to Canada, whether you agree with it or not I disagree with it, but to each their own, whatever you want to do, but I’m curious. Your specific question on jail is have you seen an in locals making reservations as a result of that.

Angele Miller: Yeah, I have for sure. We have received like a lot of local not to say that we’ve received also cancellations, let’s say from Americans, but I would say currently off season, like, in this type of season that we’re in right now. We get a lot more local market, our Canadians, but we’ve definitely seen that increase. We’re very busy in off season time right now.

So I think a lot of people, we’ve had some guests that specifically mentioned that they had cancelled their bookings you know, to go to, let’s say America to stay more local. So we’ve seen some impact for sure ourselves in some capacities. Yeah, 

Brian Searl: I’m glad it’s upticked for you. I mean, I don’t, again, I don’t want to get into this conversation.

I want to get to Arthur and Brennan two seconds here, but I just, I feel like I need to say, even though this is not the outwired show where we’re blunt, like you’re going into an economy where it’s not going to be as easy to attract people. You need to pay attention to all the people you can, so I feel like it’s self defeating if you’re going to get into a group and laugh at the fact that Canadians aren’t coming and dismiss the fact that Canadians don’t spend money in your economy.

I’m an American, I moved up here, I’m not a Canadian, but like, it’s basic economics. Why would you not want more people in your park? So just to put that out into the world and have like two or three people turn off the show. Sorry, Arthur and Brent for those two, three people who won’t be watching you now.

But let’s dive in. Brent, I want to start with you, if you don’t mind just because we’re talking about. Things like customer experiences and that goes into obviously, you know nature and all this stuff too, but specific to RV sales and rentals We have seen anecdotal evidence and obviously you probably know this better than me So, please correct me with data that you actually have But I think we’ve discussed on our show outwired and the show before like attendance at RV shows in general Appears to be up this, well, maybe not up, but like, definitely not down from last year.

Is that what you’re hearing? 

Brent Fullerton: Yes. Locally in Alberta, both. I mean, you’re in Calgary. I’m in Edmonton. Both of our shows were you know, had a mild increase year over year with with attendance. And we don’t have all the sales numbers yet, but I mean, I think everybody’s reporting a, you know, a 

Brian Searl: positive conversations.

Brent Fullerton: Yeah, positive. Yeah. Yeah. 

Brian Searl: Which I think points to, I don’t know if I want to say that it points to a strong industry, but I think it points to a not declining industry is that. 

Brent Fullerton: I would I would agree and echo that. It certainly feels that way. I mean, obviously you know, we’re very early. We were just, barely above zero and there’s three feet of snow on the ground here right now.

So it’s probably pretty early to make any wild predictions, but it’s 

Brian Searl: like spring for us, man. 

Brent Fullerton: It is. It’s there is a guy here in Canada. You guys outside in shorts right 

Brian Searl: now. I should be. I should do. Yeah. So my question then is how do you take that? Like they’re obviously, whether we’re flat or whatever, we’re not experiencing the booming years that we did coming out of COVID or right after COVID.

So just like we’re going through campgrounds where we talked about, you want all the Canadians coming down, you want all the people, you need to do your marketing differently. We’ve had these conversations in the past, right? Expand your reach to car camping, you know, just welcome who you can within the constraints of your rules and still making sure that your park looks nice.

The same thing goes to RVs in that. And I guess I should finish my thoughts. Sorry for campgrounds like the way to do that. In addition to your marketing is to provide an experience that no one else is offering. So when you look at the customer experience of someone purchasing an RV, no matter what size it is, you know, whether it’s a class A or class C or something else, right?

Van, how do you as an industry focus on or as a Your dealer, right? Sorry, the RV industry is not my, like, 100 percent strong suit, like campgrounds is, but you are a carefree dealership, right? Yeah. And so how do you focus on kind of maximizing that customer experience at your dealership to, I guess, maybe I want to say convert higher.

Brent Fullerton: So to basically, you know, kind of repeat the same comment you were just talking about attracting tourism in the U. S. As an R. V. Dealer we have to focus on every avenue we have to attract more customers through product, through marketing, through pricing, through our response time and our ability to serve the clients fast.

Generally speaking, not to, sum it down to, you know, just a few words, but yeah. We really have to try harder in these times if we want to get the same result that we’ve traditionally gotten. 

Brian Searl: And so what I guess is what I’m trying to ask is what does try harder mean for a typical RV dealer?

So 

Brent Fullerton: RV dealers right now I think one of our biggest pain points, of course, is the, you know, the ability to service customers, RVs and, you know, turn around RVs during season with the seasonality and the climate that we operate in here most of our clientele won’t pull their units out of storage until April or May, but they want to use them instantaneous.

And so we have businesses that. Have enough staff to operate when we’re at about 60 or 70 percent of our peak because we have been flow so much throughout the season, not having enough staff to be able to support the client demand during the busy season, we have to find ways to, have our techs work longer, have our techs work faster, get parts quicker, find ways to remedy, you know, immediate problems so consumers can use their product essentially try to look for solutions so that consumers can use their RV as much as possible and that any downtime is kind of mitigated and reschedule any big repairs for fall is the essential, I guess the thing that I feel everyone is chasing in our industry right now with a major labor shortage and just a general soft economy that doesn’t allow dealers to be at, probably full strength and full staff of what they would have been during a booming economy.

Brian Searl: Is it fair to say that, and there are many things you can control as a business owner, you know, person who runs a dealership or any business. But is it fair to say that two of the major things that you can control from a customer experience standpoint are Not the rigs themselves because obviously you don’t make them and you don’t decide the unique feet like obviously you decide what inventory to carry ,right? But you can’t really control the customer experience of those rigs themselves.

So is it fair to say that the two things you can primarily control the customer experience at your dealership from a potential purchaser perspective and the customer experience at the service department? Correct. That’s okay. So, how do and maybe you’ve never thought about this. Maybe you have. I’m sure you’ve thought about it, but how do you improve as a dealership the customer service experience at your dealership to help you stand apart from other dealers?

Dealerships from just like broad advice, not what you, I mean, you can share that, right? So I’m not asking for your secrets. 

Brent Fullerton: Generally speaking the RV industry probably in general, I, or certainly my, my, my view of it. And I’m only five years into the into the industry. But my view is that the RV industry has traditionally been very laid back and not ultra professional.

And one of the things that we’ve really focused on was ensuring that we try to duplicate the same experience every time for the consumers, we try to ensure that all the staff are trained, we try to ensure that we’re our response times and anything we can do to speed up an interaction with a customer, whether it’s get back to them quicker online, or, if it’s a Online inquiry, try to respond in under two minutes if the customer is in the showroom that a customer is never, you know, they’re never waiting, whether that’s to take a tour of the unit, whether it’s waiting to speak to someone at the service counter, whether, whatever that would be, but trying to remove kind of the the, yeah, the friction but more so just the laid back nature that the RV industry has traditionally had.

Brian Searl: I guess I’m trying, just coming from an outsider of somebody who’s not in the RV industry every day like you are. What do you mean when you say laid back? What is the problem that you see that needed to be solved? 

Brent Fullerton: A tremendous amount of RV dealers even in, you know, this may be a perspective strictly from a, extreme northern climate in, in, in Canada where we don’t we probably don’t have the volume that a lot of the American dealers would have, but you 

Brian Searl: don’t have to sugarcoat things for the American.

We’re not friends like we used to be apparently 

Brent Fullerton: No, no ,no fair enough, fair enough, but it wouldn’t be on. I love 

Brian Searl: you, Arthur. 

Brent Fullerton: It wouldn’t be uncommon in our part of in our part of the world for RV dealers to be, you know, to be seasonal and close their doors for, months at a time or lay off, majority of their staff to the point where they can’t they can’t service, RVs year round and you know, essentially the business wouldn’t be operating anywhere near optimal and they would you know, ultimately the business would be doing enough that they would make some money, but it wasn’t really there to serve the customer.

And in today’s economy, in today’s fast paced world, it it really is all about servicing the customer, make sure that the client can like I mentioned before, use the product and, you know, try to do it without delays, without friction and try to offer them just the absolute best experience you can.

Brian Searl: Is that a consequence of success though? And what I mean by that is, and I think maybe you’ll agree, Greg, if you want to touch on this briefly, like, I think what we’ve seen down here is campgrounds who don’t necessarily want to run bad operations, but haven’t had to think about running excellent operations and have just run good operations because they haven’t had to run excellent operations because of since 2011 economy up interest rates, low free money, social media, covid boom, whatever else.

Right? And now, yeah. I think that’s changed. And so is that the same? Do you feel in the RV industry? Like, I don’t think that anybody, I mean, there’s probably one guy somewhere. I don’t want to pick a state, but maybe Texas who is intentionally running a bad business. I’m just kidding Texas. But I think most people probably are trying to run good businesses, good dealerships Is that do you think that’s just a consequence of the success and they haven’t had to do that?

And now they’re having to learn it. 

Brent Fullerton: Are you asking me or Brent? You’re asking Brent about RVs. Yeah 

Brian Searl: Brent. Yeah, but our first. Yeah. And then if you if you want to echo game grounds, but 

Brent Fullerton: yes, I believe that. I believe that that’s a, you know, just kind of a consequence of, as you said, a consequence of the times and of the industry that yeah.

You know, I don’t think this is specific to the RV industry or campgrounds. I think this is just, I think this is what is changing retail and or every business out there. 

Brian Searl: Yeah. It’s getting, I mean, it’s getting more competitive is what it is because there are less customers or well, yeah, as a consequence, there are less customers because they’re more spread out whether they’re buying less or not, there are more places for them to buy from.

Brent Fullerton: Correct availability of ,availability of online options, you know, from your cell phone while you’re camping. Right? I mean, someone can literally be camping, looking at replacing their camper or the fridge in their camper, and they could be shopping me or Amazon for the parts from anywhere.

Brian Searl: That’s a good point. And then what do you think last question, well, Greg, do you want to touch on campgrounds? Sorry. 

Greg Emmert: No, I mean, I think it’s, I think Brent covered it and everything he covered there about the RV industry. Pretty much applies to the campground industry. And quite frankly, to, as he said, almost every industry, because a lot of that is just, it’s just playing into human nature.

We get comfortable, we start to think we know things. And as soon as you think, you know something. What you’ve actually done is just developed yourself a nice blind spot for what’s coming, what you’re not ready for, what you’re not thinking about, and the old axiom, right? You don’t know what you don’t know if you’re not thinking about not knowing what you don’t know, you’re potentially setting yourself up for some real pain when the markets do change.

And that’s what I think we’re seeing right now more than anything. I think it just plays to human nature. 

Brian Searl: I mean, yeah. You don’t know what you don’t know is a good, perhaps, transition to Arthur, our friend in America, to talk about 

Greg Emmert: most of us. I’m also a friend of America. I’m really, I mean, like, Arthur and I are. Arthur, I, I’m with you down here.

Just, so just don’t, you know, take it easy on us, would you? 

Brian Searl: I mean, I don’t know. You guys started it with us. That’s all I’m going to say. I’m not going to talk about it here. Arthur, I’m kidding. I have no problem with America. Most Canadians don’t have problems with America. Arthur, tell us about what we don’t know because I think there’s some very interesting things that we don’t know about what could change with accommodation specifically and some really cool homes you’re building.

Yes.

Oh, Arthur froze. It’s the best time he could freeze. He froze a little bit Arthur. So we’ll back off you. And 

Greg Emmert: he’s coming. He’s coming. 

Brian Searl: Oh, there he’s coming. He’s back a little bit. Nope.

All right. He’s gone. He’ll be back. We have confidence in Arthur. He’ll be back. So like, I think Brent, I can’t remember the other question I was going to ask you, what are we leading into? Oh, service. I think is what I was going to ask you. Yeah. So how does that so how does that also apply then to service?

How do you take someone’s service experience? Is it the same thing? Is it just the touch points? Is it the making sure they don’t wait too long in the lobby or whatever you call it at a dealership? Is it, I don’t know, providing the, what is the magazine that we used to have in the doctor’s office when we were kids?

Greg Emmert: Highlights. 

Brian Searl: Yeah. Is it providing like a highlights magazine for them to read or like, is there a deeper strategy? Brent, go ahead. And then we’ll go back. Try to go back to Arthur. Sorry, Arthur. We just lost you for a second. 

Brent Fullerton: I think on top of, just, you know, professionalism and promptness in the store, I mean, it ultimately comes down to people’s people’s biggest concern now is their time, their downtime in recreational stuff.

I mean, you do you do encounter people that are very, you know, money conscious of this, in this type of economy, but you know, more than anything else, it’s really about their time and their downtime of their of their RV. And we probably. Spent a lot of time solving problems for consumers that will be a quicker solution than what would have been the traditional path to go through to get a part from a manufacturer or something to that effect you know, even to the even to the point of ordering parts from Amazon on a retail side.

because the timeline from a manufacturer might be so extreme. Most consumers would probably be shocked to find out that in today’s day and age from a manufacturer, sometimes a dealer might contact the manufacturer every week for a month to get an update on the on a warranty claim. And, you know, obviously, if it’s December ,the customer’s not too worried about it, but when it’s May, that’s a pretty, a pretty sacred time for the for the customer and their camper.

And it’s our job to find these solutions to reduce that downtime more than anything else. That’s the most important thing for them. 

Brian Searl: And we’ve talked about this on the show before, like, there’s obviously the easiest way, you know, other than, like, you, again, you have very little control over the manufacturers and their response time, but the easiest way to improve that service is to hire really good techs, right?

But I understand that there’s, is there a shortage of techs up here like there has been in the U. S.? 

Brent Fullerton: I don’t even know if I can answer that. That would be the solution to it because of how short we are on tax. I, I’ve, I’ve yet to find the I’ve yet to find the solution. I had a 

Brian Searl: Robots are a solution, but we aren’t going to talk about that in the show.

Brent Fullerton: Well, I had a, I had a member of the RVDA of Canada board actually tell me that there’s less, there’s a smaller amount of licensed journeyman technician in Canada right now than there is dealerships. So there’s not even enough licensed technicians to have one per store. So we feel blessed to have a few, but that must mean that there’s many stores out there without any.

Brian Searl: Is that because you’re super competitive? Like you have like a CIA type program where you infiltrate other dealerships and use subterfuge to convince them to come work for you? 

Brent Fullerton: I, far from that high tech. Just because you’re a good employer. One or the other, I’m figuring. 

Brian Searl: I mean, I would have gone with subterfuge and the good employer, but if you just want to take credit for one, that’s fine.

Okay, let’s go. Sorry. Let’s go back to Arthur. Arthur, are you with us? 

Arthur Jason: Thank you, guys. Sorry about that. I am. Can you hear me? 

Brian Searl: No, that’s okay. Yes, we can. So tell us what we, what we don’t know. 

Arthur Jason: Listen, what, what we didn’t know, actually, was that there was a housing crisis in Canada, for example.

There were multiple who were challenged by the government. Next, right, that there were needs that being met in terms of providing the basis in general, we may not know that we keep on developing technology. We have used and continue to use and integrate for many other applications, and when it comes to our homes, we continue to did, you know, hundreds of years ago, so, not a house, we make a big distinction between a house and a home, right, but providing home spaces that meet the high, high quality high Living space that people can afford and it can be in New York City.

It can be in Silicon Valley. We are coming for to you from Silicon Valley right now. We’re showing to investors. And it is a home that actually transformed feet to 400 square feet. With amazing luxury. And that’s the 1st piece in providing solutions. We also have a a D. U. Static trailer that we offer for very reasonable prices.

I mean, 98, 000, 138, 000 and the full electric, what we call regenerative unit the drivable unit solar power water harvesting fully off the grid capable for 298, 000 selling like crazy. We, we now have a good problem where we need to start producing and delivering those units. And so I was chatting with Brent earlier that maybe we need to

talk and help us in, in Canada is

Canada. We, we love Canada and it has affordability index to, to business plan saying that, that exists in Canada for, for San Jose. 

Brian Searl: Arthur, you’re still kind of breaking up a little bit. I don’t know if you guys can make it matter if it’s just me.

Arthur Jason: Can you hear me? 

Brian Searl: Oh, it’s not. We joke around. Everybody really loves everybody still. It’s just the narrative that we’re just talking about in the media. We love everybody. 

Arthur Jason: So let me see if I can find 

Brian Searl: Please continue, yeah. Sorry. 

Arthur Jason: Okay. Yeah. So, what we don’t know is how much market space there will be for the next transition.

We see three steps in our development for long term viability. And the first step is where we are providing solutions for example, replacement of the old RV kind of, units for RV parks, where we provide a better living spaces, better quality, better pricing. And then 

Brian Searl: Keep talking, I just want to show you, Lisa, will you just screen on restream and then check, choose that tab?

So we can see what he’s talking about. We’ll keep talking. Please. While she does that.

There we go. Now we can kind of see what these things look like. Right? But go ahead. Please continue. You’re

breaking up again. Arthur. I’m sorry. We’re trying over here. If you maybe you can move to a different spot or I don’t know. Okay. But we are looking at your, at your AC, your AC futures, AI transformer homes here. You guys can see that on your screen, right? Yeah. And everybody, these things look, I mean, again, they look really, really cool.

And I don’t have a lot of background on them, but they were showcased at CES 2025. He was down there and they’re kind of, you know, my notes say that they’re redefining the concept of smart living through. Artificial intelligence, modular adaptability, and sustainable innovation. So what I’m guessing here, and Arthur will correct me in a second when he gets back to a good spot, is that we’re looking at, you know, and we’ve had some of these people on the show before who’ve talked about sustainability of RVs and sustainability of modular homes.

So I’m guessing he’s going to talk about some ways they recycle water, conserve energy, have battery, You know, storage and energy obviously modular adaptability, right? But then things like artificial intelligence that are managing different pieces of the home. So Arthur, are you better now?

Now I can’t hear you at all.

All right. Well, you just shouted us if you can get it fixed. I still can’t hear you. But these look, these are, these are just really innovating to me. Like if I look at all the different people, like if you look, Greg, at all the different people who came up from the RV industry alone throughout. I think as a consequence of COVID, we’ve had so many people on the show from these smaller RV manufacturers who are creating, you know, the vans and the custom designs and the, the places that aren’t in Elkhart where the traditional RVs are being built.

And the innovation that came out of COVID, I think is one of the things that we’ve seen. It’s been, you know, very few good things came as a result of COVID, but I think that was one of them, right? And so I think this is, I still can’t hear you either, but this is something, just maybe refresh and try to come back in Might just be muted.

Greg Emmert: Is he mute? I don’t know. He might be. He’s very clear and very clean now. It’s coming through really clean. I’m surprised we can’t hear him. 

Brian Searl: Yeah. I don’t know. I would just check your mute on your side, but, 

Arthur Jason: How about now? 

Brian Searl: There we go. Now. Now I can hear you. 

Arthur Jason: Okay. All right. Thank you. 

Brian Searl: Okay, you go ahead great.

Tell us about these amazing cool looking things man because they look cool and I’m just doing a terrible job selling for you 

Arthur Jason: You’re doing a fantastic job. Thank you for covering. Yeah, what you can see on the right side is the, what we call the ADU. And that’s the the base solution for people that have a problem with affordability of housing, all three units actually.

Brian Searl: And if you want Lisa to click it, 

or you just say, like, Lisa can click on your website and do whatever you want, so. 

If you wanted to take you 

inside a unit or whatever else like 

Arthur Jason: yeah, we we can if yeah, if that’s a possibility. Yes, 

Brian Searl: we just tell her what to click. That’s all she needs. Just needs to know where to click.

She can hear you. 

Arthur Jason: That’s the first one. Yes. Let’s go to the first one. Yeah. Yeah, that’s the the static unit. No, no wheels. And it is a solution for people who have space like in California silicon valley and so on. Amazing living spaces, very comfortable. We talked to many people and they wanted to break away from the bad connotation that a trailer park has or an RV park perceived.

Right. And so we want to offer this actually to outdoor parks and glamping operations and the city. So this one is the base price unit at 98, 000 again, 400 square feet. Electric totally off the grid. Indefinitely. All the appliances are apartment type appliances and 

Brian Searl: grid. I’m curious.

I just like for indefinitely. How is it off the grid? 

Arthur Jason: It has a battery that manages the baseline operation of the interior of the home and the energy is generated by way of solar panels that generate 25 to 30 kilowatt hours of energy and it has a water harvesting system That harvest water from air depending on humidity, 10 to 15 gallons per day.

It recycles water, separate solids and it recycles the water for additional uses around the. The unit you can charge other, for example, you can charge a Tesla car from that or electric motorcycles electric bikes and all integrated for through a very simple to use. LLM that learns really fast your habits and you know, light noise.

You want your coffee to be started at 6 AM or 7 AM. We’ll do that for you. So we’re trying to make it as easy and as comfortable as possible and as affordable as possible. Again, our pricing has been even. being criticized when we were in Las Vegas, people were saying, you know, you’re not being smart enough.

You guys should, you know, increase the price of your units by up to a hundred thousand and you could still sell them, but our numbers are very good. And we think that the original mission of providing you know, home solutions and affordable buying it in the long term, a term is going to be a good thing that the long game for us is to learn how to make amazing living spaces and actually go after the home market because we want to transform the view of a home to me, a home that is That doesn’t move and stay static in the face of fires and floods and hurricanes.

It’s not a very smart idea. Unless you live in Canada, you have 

Brian Searl: no problems with any of those three things. Well, we do have fires. 

Arthur Jason: Not this far east of Tecton. And we realize that our solutions are not for everybody, right? We’re trying to do what we can with Sprinx. But from everything that we stand for, what we want to do is see how we can best provide a solution for as many buyers as possible.

We’ve had buyers that, Came and bought 100. In fact, the largest buyer that came in bought 101 units, right? And in one block. And we’ve been in conversations with people talking about Airbnb, where they say that their growth plan is now a challenge because they can’t find homes anymore. The idea of developing this repurposed or new glamping high end areas where people don’t feel like they’re living in a less than kind of, living space.

It’s all with good intentions. I mean, we realize that we all do what we can when we can and where we can. But we just want to provide options right for as many people as we can. I don’t want to tell you how to run your vision is 

Brian Searl: that this might impact the customer experience dealership. 

Brent Fullerton: It looks very impressive.

Brian Searl: I mean, even if it gets them to buy any rig, right? Like just the idea of the walking into this thing and just imagining something different. And obviously that not to slate RV interiors, there’s lots of really nice ones, but this is different, right? Correct. 

Brent Fullerton: And I do, I will compliment how far they’ve gone into the.

Sort of the eco living portion of this is, you know, obviously that’s a hot topic with buyers these days. And I do think there’s a, you know, huge portion of the market that is looking for something that’s more sustainable, for 2 reasons, 1 because they like the long term environmental impact of it.

And secondly, the ease of not needing, whatever resources, whether that, you know, is harvesting water or you’re generating your own electricity and storing it in your own batteries, all of those things you know, solve problems for customers. 

Brian Searl: Yeah. And I would say I’m a big advocate of thinking differently.

Right. And if you look at, like, if you look at, let’s just, I know there’s divisive topic again, right. But Tesla for now. If you look at Tesla and the robo taxis that he’s planning on coming out with supposedly testing completely in June in Austin, Texas in 2025, rolling them out quickly, like the idea behind the robo taxis long term.

Is not just to provide a taxi service that you use once in a while, like Uber, the idea long term with robo taxis is you don’t need to own a car. Why would you like, why would you own a car that is so expensive? It costs so much to maintain requires you to have insurance when it’s parked for 8 to 9 hours a day at work and parked for 8 to 9 hours a day while you sleep and is doing nothing for you when you could just call a robo taxi because there will be Literally tens of thousands of these, and so it won’t be even waiting two minutes for an Uber.

It’ll be integrated with your calendar, and it’ll come down the street and just be there outside your door when it knows you need to leave for work, right? Why can’t you reimagine things like that for the home now? I’m not gonna give you the fact that you’ve done that here Arthur, but you’re definitely taking a step toward it I think of the reimagining piece of it Right because like you said like why does a home have to be a four story?

4, 000 square foot Suburban white picket fence backyard front yard thing some people will want that I’m not suggesting they should change their behaviors or preferences if you open people’s perspective to new things then Sometimes good and interesting things happen. Right? 

Arthur Jason: Yes, exactly. We’re not there yet.

This is the very, very first step that we’re taking towards getting there. But we are looking at that sharing. element that you’re talking about. I was very, very fortunate to be part of Tesla, SpaceX Boeing NASA. And yeah, you start with something. I mean, Tesla started with a very different mission and then when.

When someone said, well, if you’re going after a self driving vehicle, then you will need satellite signals. And now you belong to me because you don’t have satellites. And then someone says I’ll just make my own satellites. And then they said, well, now the rocket guys own you because you don’t have rockets to launch your satellites.

And then he says I will just make my own rocket. And now the game is media, right? No one is taking serious. The idea that the car is selling after market is bringing in a huge chunk of money because it’s becoming a shopping center, entertainment center, traveling, mobility media. And you’re paying 30 bucks a month or so for bundling those services. And now it becomes a revenue generating center, right? 

Brian Searl: I mean, I feel like I have a little bit of liberty, Greg, to talk about AI on this show, just because this is an AI transformer homes guy, right? But like, if you extrapolate out where this is going or where I think this is going right in, you know, when we get through whatever rough patch we’re going through, if we get into an era where.

Work is optional for a big significant portion of the population, not where everybody gets laid off and they want more. I’m talking about where work is truly optional, which I think is maybe 15 20 years away. Maybe sooner, where we don’t have to work to make a living. Then that changes the game, like that completely reinvents not only robo taxis, but like what do you do with your time?

Now you don’t have to be in a specific home, in a specific location, to be near a commute for work, to go to the same office Monday to Friday. That gives you a whole new level of freedom. And so maybe that leads to RVing. Maybe that leads to these modular homes. Maybe it leads to, I don’t know, more glamping and traveling, obviously.

Like, so this is, it’s just really interesting to kind of think briefly about where this rapidly changing world could take us and some of the things we’re going to need to invent and consider that are going to serve us in that world.

Arthur Jason: CAPEX CAPEX utility. I mean, as we think into the way the factory works right now, a lot of the equipment and a lot of the processes and systems are not being used efficiently, right? I think. If any company is using assets, particularly CapEx, if they’re using CapEx at 60, 70%, they are doing really, really well.

I think it’s more like 30, 30 percent simply because if you divide the day and night. From that standpoint, you’re 50 percent right? And then assuming that you have an 80 percent efficiency of 50%, that’s 30 something percent. So, very inefficient use of space, factory processes, chemical systems even robotic applications.

I mean, it’s for us, the idea of a dark factory in the future is very, very real. And the idea of a house that moves with you, or that you can have a sort of ownership of home, like an airplane kind of thing. So that, that if you’re in, in, in. In Canada, you’re in the U. S., in Texas, California, you have an ownership and you’re going to be assured that you get a home when you get there without being concerned with all the moving and just like renting a car before.

I remember when I was younger It seemed impossible that somebody would let you drive their car rented, right? It’s because they wouldn’t take care of it. They would destroy it. And there were no processes to control that. And now we don’t even think about going and taking over the car that belongs to somebody else.

In the same way, I believe that homes we need to start thinking that way to fit the needs of the younger generations that move a little more want less responsibility with fixing and maintaining the home and simply I think they’re smarter about enjoying life and just staying with what they’re doing.

Their primary likes are and trying to fix problems that don’t belong to them.

Brian Searl: Well, and it’s not everybody, right? Like, and that’s okay. We’re not trying to pitch this to everybody. We’re saying that there is. Just like there’s car campers, just like there are people who want, continue to want to RV. Just like there are people who stay in luxury hotels versus cheap hotels, there are people who want to buy these modular homes.

There may not be a market that’s huge for it yet, but there will be. Whether it’s from Arthur’s company or someone else’s company, because behaviors change and things, you know, people adapt to that. And I think, you know, it leads to the beginning of the discussion of our show where we’re talking about getting out into nature more.

Like, obviously, if you live in a city, and you go to the park, and there’s crazy turkeys chasing you, you’re stuck in your city, and you just can’t enjoy nature. The only solution is to buy a modular home that moves, that I see. Right. You just have to take it and go to a new city and find a new park. Is this right, Greg?

Like, how often, how prevalent are these wild turkeys, Greg? We need to understand this. 

Greg Emmert: Extremely. Yeah, they’re all over the place. There’s a great, there’s a great Is there 

Brian Searl: cities that you should stay away from? 

Greg Emmert: Oh, no, none. They are they are very closely related to Velociraptor. If there was anybody out there that was traumatized by Jurassic Park, they are definitely closely related to Velociraptor, but no, you don’t have to stay away from them.

Brian Searl: They’re great and delicious weird that like, I actually want to, I would actually, if I knew I was safe and obviously that’s a big if I would actually love to figure out if I could out think of Velociraptor. 

Greg Emmert: Absolutely not. You can’t even out think a turkey and no offense to you, but turkeys are incredibly smart.

They will, they will out think you and then flog the bejesus out of you. 

Brian Searl: They are, 

Greg Emmert: they are, I don’t want to be 

Brian Searl: flogged, but I want to try. Like I’ll take I’ll take my ass kicking if I need to take it. 

Greg Emmert: I will run the video happily if you want to if you want to square up, we’ll play the rocky theme We’ll have somebody dressed up like Mickey in the corner get him rock and then you can get in there in the turkey Just all right.

Brian Searl: We’ll do that live on outwired sometime. 

Greg Emmert: I would oh my god That’s the biggest audience ever. 

Arthur Jason: I’ll fly out there to be with you guys. I’ll fly out there to be with you. 

Brian Searl: Angele, what do you think of this from a glamping operator standpoint? Is this something that, because obviously we’re looking at this from a modular home perspective, he did touch on glamping.

But is this something that could be feasible for a glamping operator to put in their property? 

Angele Miller: Yeah, I mean, it depends. I wouldn’t say that it’s not feasible. It would depend on the type of glamping resort or location, some people are very more into the yurts are like, you know, the safari tents and some into the geodesic domes.

This is really taking it up a notch. I almost see it. It’s like glamping on the road, which is Pretty cool. So you can pick your most beautiful location that you love or in the world and bring your own glamping site right there instead of, 

Brian Searl: or you could preprogram them to only go between your franchises.

Angele Miller: Correct, correct. I agree on that one.. 

Brian Searl: Just start driving it, just taking you to the next Creek side. 

Angele Miller: Yeah. Yeah. I love it. It looks beautiful. My goodness. I love it. 

Greg Emmert: It does. It looks like it would be incredible on a like a desert landscape because it looks so. You know, sort of like bringing Mars into it, right? If you had this, the Badlands or in Utah and Moab or something like it would blend in seamlessly. It would be incredible in a situation like that. 

Brian Searl: But imagine if you put that kind of thought into it, right? Like this is what we’re, you know, going full circle. This is what we’re talking about. Setting apart experiences, both at RV dealerships and at campgrounds and things like that. Not that that kind of epic thought is going to be required necessarily everywhere, but imagine if you put that kind of thought into it to instead of putting a Conestoga wagon on a existing RV site and calling it glamping that you actually created an entire Western themed resort that had Conestoga wagons and a saloon and Maybe not the questionable ethical things that are illegal now today that happened in Western towns, but everything else you could But just like you created that whole experience the same way you’re talking about Greg about creating an experience of like a Landscaped almost like a space themed.

Greg Emmert: Yeah 

Brian Searl: you know like that stuff I bet you that would sell out for years and the amount of capital that some of these people are putting into RV resorts Like the, like I’ve talked to people who’s, who put 30 to 40 million in an RV resort after COVID. I don’t know how much a Mars themed glamping resort costs, but it’s gotta be less than that, right?

Like, it has to be. 

Greg Emmert: It’s potentially, yeah, if you’re not building all that infrastructure. And yeah,

Brian Searl: but if not like that, it feels like that Mars themed resort. Is like a guaranteed sellout for like 10 years.

Greg Emmert: It would be so cool. Yeah, absolutely. There’s so many people that are just you know you’ve got Let’s do it Arthur.

We’re okay. We’re gonna we’re gonna have a We’re gonna have a three way call after this is over brent needs to come in though Because we have to carry this into the because you can also set this up. You could set it up in the north woods Easy and still make it make sense. They’re really, Brent what do you think about these things? It’s like brian asked if them, brian i’m taking over, if brian asked about them at your dealership You know and then he brings up this idea that they could self drive you to the next resort, the next resort you know looking ahead at the the things that these type of units will be able to do Your customer could come to you and Maybe they don’t even buy it, but they rent it from you and they get an entire experience that plots them out from one park to the next park to the next park and then brings them back to you at the end.

Now, granted 

Brian Searl: you’re left with,

you’re going to make money from sponsorships.

Greg Emmert: Yes, right. 

Brian Searl: But then like the Sun Outdoors, which leans toward more of the big people, I understand, which is unfortunate, but like the Sun Outdoors of the KOA’s could sponsor you to have you program one of your units to only like market to them and take them to their unit or franchise locations, KOA to KOA to KOA, Sun Outdoors, Sun Outdoors, Sun Outdoors.

There’s another revenue stream for you, Brent. First dealership in the North America. 

Brent Fullerton: To be honest, I mean, there’s obviously lots of options with that and you know, whether you’re talking about using it for camping or for housing and you know, a couple of things in Canada, I mean, the ability to be self sustained off grid, we have the lowest population density of, you know, I mean, I’m, not I don’t know the facts, but it’s certainly better than it is in the United States and probably better than it is in most places in the world.

And you get into you get into Northern Alberta and I mean, you can almost find a place to camp anywhere, but trying to find a full hookup would be, you know, that would be a real challenge. 

Brian Searl: Yeah. Churchill Manitoba is on my list. I need to go see the beluga whales and the polar bears, but bring a gun for the polar bears just in case.

Not that I want to kill a polar bear, but it’s dangerous up here. Okay, guys. Canada is like Very dangerous. It’s not for 

Greg Emmert: lots of turkeys. Very dangerous. Yeah, 

Brent Fullerton: not for the faint of heart guys. But the you know, the other side of this is as we, you know, I talk about us having this, vast landscape where there’s no you know, hookups and we don’t have the campground infrastructure that the United States has.

The other side of that is where the congregate or where the where the population does, you know, congregate in all of our metro centers. There’s a big push to condense those further and further. And it’s becoming necessary that homeowners and consumers the empty nester doesn’t have a 1500 square foot bungalow to themselves anymore.

The kids are 30. They still live there. They might be married and have their kids there. The empty nesters actually own an RV and they leave on the weekend. Or, you know, maybe they own an AI unit that’s, already headed wherever it is or this. 

Brian Searl: Or you can just, you can just program your own AI, like little pod from Arthur.

To take your annoying kids wherever you want them to go and they can’t change the destination because they’re 30 and they need to get out of your house and take 

Greg Emmert: them to Churchill, feed them to the polar bears. It comes back empty. I know that went a little dark. I’m sorry, but yeah, that was some people. Some people would go that 

Brian Searl: Yeah, that was an Outwired conversation not a family MC fireside chats. 

Greg Emmert: When I was 15, my mother would have been like, where, how, how fast can I get him to the polar bears? How quickly can I get rid of this? So anyway, 

Brian Searl: sorry, I mean, your mother had a great sense of sarcasm or I feel sorry for you ahead of her time. 

Oh no, just 

Greg Emmert: ahead of her time. Just ahead of her time.

Brian Searl: Okay, just ahead of time. All right, please. Sorry, Brent. Continue. 

Brent Fullerton: No I just, I think that there’s a, you know, To Arthur’s point about the, you know, the sort of evolving landscape of how people are going to live. I don’t know how any of this goes, but you can certainly see that it’s going to change.

And I think that there’s you know, there’s a number of customers that we currently have that, as I mentioned, where the empty nester is out using their RV on the weekend because they already have a house full. We sell a tremendous amount of RVs to people where they’re the RV is an extension of their living space and they’re putting a destination style trailer on their acreage or property and the kids or grandma or somebody’s living in that unit.

And then you know, the permanent RV resort for us is, is a huge, you know, kind of a huge growing segment in our part of the world. And then kind of the next evolution of that is these subscription based RV campgrounds where the units move in and out of the camping stall, but not necessarily out of the property.

And all of these things, would work well with this type of product. 

Brian Searl: It will be interesting to me. I’ll just go ahead, please. 

Arthur Jason: Oh, I was going to say that we. We just had a conversation with a company called rent. We’re saying exactly that Brent that there is an opportunity where older couple children coming back from college, for example, and they want to provide a place with privacy, right?

For them to live and they have space in the back. Here in Menlo Park, they’re saying this is amazing piece of property and of that size, a house of that size would be about, I don’t know, three, four million dollars, right? They buy something like this for 100, 000. They put it in their backspace and they suddenly can have their kids stay there with their own home.

And the other way around is their Professional their kids who are doing well earning wise, they want their parents to come and visit and they want to provide a proper, comfortable living space for the parents. And so these two applications, the ADU just answers those two situations perfectly. 

Brian Searl: Yeah. It’s going to be a fun world where we’re headed. I mean, I think anyway. I think there’s some bumpy patches to get there, but I think that the amount of change that we’re about to go through there’s going to be some really cool things that I think a lot of people are actually really going to like out of it.

And some of it is going to come from new inventions that we never would have considered before. We never would have thought we never can. Like, I mean, they’ve predicted 40 billion humanoid robots by 2040, like fast. 

Arthur Jason: Yep.

Brian Searl: So then here’s the question is like, do those robots camp and how do they get to their jobs? Maybe they need RVs.

Arthur Jason: Psychologist.

Brian Searl: Why can’t they? Right? Like, you know, I can imagine the whole audience laughing at me like, there’s no way they’re not human, right? You wait and see how human they look and feel and act, and then you tell me they’re not human. It’s going to be a really interesting world, but I think there’s going to be a huge market for that, that people also aren’t thinking about, right?

That they can sell transportation to, that they can sell. You know, robots are going to need to get to and from places. They’re going to need to go to and from places. They’re going to need to whatever. And so it’s going to be a fun.

Arthur Jason: Totally agree.

Brian Searl: All right. Any final thoughts? I know we’re a couple minutes over. Angele? 

No, I think it’s very interesting conversation. It’d be really interesting to see what happens with those robots. What you just said. But yeah 

Brian Searl: well, here’s something that’ll here’s I know we’re over, but here’s something that’ll blow your mind briefly about robot. I learned this this week. Okay, I actually learned this yesterday.

This is not what I’m going to talk about later, Greg. I told you, we have an interesting new intro idea. We’re going to talk about one thing we learned that was cool this week, but it’s not what I’m going to talk about. But I’ve extrapolated this out so that they’re anticipating the cost of a humanoid robot that can do everything in your house.

Wash the dishes, clean the car, like everything in your house, like a personal household cleaner would, everything in two to three years will be between twenty and thirty thousand dollars. If you take that and extrapolate that out and lease that, like you would a car, then assuming it’s like as high as a six percent interest rate on your lease and all the other terms and conditions that go into your lease, like I had ChatGPT actually figure this out for me it ends up being I think the final number was seventy cents an hour.

To have, in, like, in three years, you will be able to have a humanoid robot, in less than three years, for 70 cents an hour, do around your house, including cook and clean. Like this is not made up, but that’s so there, take that Angele and finish your thought. 

Angele Miller: Wow. That’s, that’s crazy. For 70 cents an hour, I definitely have my own robot cleaning and doing everything.

Yeah. So no, it was very for me, I think it was a very interesting episode and I learned so much and also Archer, like your, New designs of what you’re doing is kind of fascinating, you know? Yeah. So for me, I don’t have, anything else to add, I think above everything at this point, 

Brian Searl: I didn’t freak you out too much with a tech talk?.

Angele Miller: No, no, not at all. 

Brian Searl: All right. Brent, any final thoughts? 

Brent Fullerton: No, that was a fascinating product from Arthur guys. And I appreciate the opportunity to come on. 

Brian Searl: Yeah. Thanks for being where can they learn more about your dealership? 

Brent Fullerton: CarefreeRV.ca. 

Brian Searl: And Angele, I forgot to say, where can they learn more about Creekside?

Angele Miller: Yeah, for sure. You can learn more about us at CreeksideRNR.com or on social media as well. Facebook and Instagram. 

Brian Searl: Awesome. And Arthur, where can they learn more about AC Future? 

Arthur Jason: ACfuture.com. You’ll find us. Thank you very much, Brian. Thank you, Brent. Angele. Greg great conversation.

Anything we can do to help. Please let us know. I really mean it. We want to go to Canada and we’re talking to you. To some people already and I hope that happens fast. But if you’re ever in California you have a home here come out and, and visit us. We’ll be glad to to receive you with open arms. Like 

Brian Searl: I think Greg’s still on the fence a little bit, and I’m going to let him speak for himself in a second, but I’m gonna speak for him. I think what we need for Greg is you say you’re modular. We need like a transportable. So if Greg’s not going to own a home. And he’s gonna just go between homes, all of which might be yours, then we’re going to need to have a modular kit that you can carry with him, like a suitcase, that like, he’ll just pop open, a drone will come out, and it will install like a modular piece on whatever home he’s visiting, that will allow him to like, trigger instant alerts for birds, and make sure he doesn’t miss anything, so he can pop out of the door, And the AI will tell him, like, go outside right now, Greg.

Greg Emmert: I mean, all we got to build is all we got to do is integrate the trying to think of the brand now. There’s a, there’s an outdoor speaker that you can plug in, in your garden that records every type of sound you can imagine and uses machine learning to essentially share it with you and with platforms like iNaturalist and the Cornell Lab of Ornithology.

And they actually, they put these things out, people buy and put them in their gardens or on their rooftops. I think it’s it’s a modus, I can’t think of the name of it.

Brian Searl: Do you have one?

Greg Emmert: No, I don’t. I desperately would like to get one,

Brian Searl: okay. I got my Christmas gift idea now. I’m not saying that you deserve one, but.

Greg Emmert: I, right now I just, I need to carry my backside outside and listen.

That’s what I need to do. That’s I can’t give that up, but it’s still a pretty cool way to, to know what’s going on. So yeah, we, I’ll find out what that is. Arthur, I’ll call you. We’ll integrate them in with your units and the way you go, you know, you can wake up to birdsong being transmitted right inside from outside.

It’d be pretty sweet way to wake up. 

Brian Searl: All right. And Greg, where can they find out about Camp Strategy? 

Arthur Jason: There is a lot of work. 

Brian Searl: Sorry, Arthur. Go ahead, Arthur. You can finish then, Greg. 

Greg Emmert: Yeah, go ahead, Arthur. 

Arthur Jason: Oh, I. You know, I just wanted to say Greg, that I, when I was younger, I had a huge passion for micro sectioning seeds, right?

And my big question was how do a sesame seed knows which way to grow, right? They, they’re in the dark, they could go down to the sides or up, but somehow 100 percent of them come up, right? And I used to look deep into how can this yeah. Little tiny seed be the source of so much beauty. And as you can tell, I’m still a geek because I love studying about the roots and actually following up on the roots of trees and plants that when they get sick, how they communicate with each other and tell each other that they are getting sick.

Crazy, right? But someday we’ll have a conversation. 

Greg Emmert: Absolutely. And now you’ve taken that into so your, your units grow very similarly. To the way that sesame seed does so you’ve taken that. That’s beautiful. Actually a little bit of biomimicry. Maybe that you didn’t even realize you had built in into your units.

That’s pretty.

Arthur Jason: Wow. You’re right.

Greg Emmert: That’s pretty sweet. Arthur. Yeah. 

Brian Searl: All right. Great. Now, not all of these people have like 30 minutes to kill before they have to go to another show.

Greg Emmert: Tell me about it.

Brian Searl: They have to do important things to wrap up. Where can they find out about camp strategy?

Greg Emmert: Campstrategy.com. We’ll talk about things that aren’t turkeys or seeds or, unless you want to, I’m happy to, but yeah, Campstrategy.com is where you can find me.

Brian Searl: Awesome. Well, thank you guys for joining us for another episode of MC Fireside Chats. If you’re not sick of hearing from me and Greg and then Scott Bahr will join us later, too.

We have Outwired that’s coming up in literally, I don’t know, 48 minutes and 6,5,4 seconds. So join us over there. It’s completely different discussion. We’re going to talk about AI tech all kinds of stuff today. I think we’re going to dive into doge and its impact on the National Park Service, Forest Service, and how that might impact private campgrounds today, but appreciate you joining us on MC fireside chats and we’ll see you next week for another discussion.

Take care guys. I appreciate y’all being here. See you.

Greg Emmert: Thanks, Brian. Bye bye. 

Arthur Jason: Thank you very much.