MC Fireside Chats – August 27th, 2025

Brian Searl: Welcome everybody to another episode of MC Fireside Chats. My name’s Brian Searl with Insider Perks and Modern Campground as well. Excited to welcome you back to another episode of our focused topics of Marketing, AI and Technology. Pivoted this show to, to focus a little bit more on that. We feel like it’s an important topic that not too many people are like.

We’ve always talked about marketing, we’ve always talked about tech in disjointed ways, right? I think we have an opportunity to bring it together here and lead some thoughtful discussions around the industry about those different things. Excited to have a couple recurring guests here. I’ve got Cara Csizmadia, who’s a new recurring guest for us.

A new old recurring guest for us. Went through a love-hate relationship with us. I think she just disappeared off the show for a year and didn’t wanna talk to us, and then came back. She was like, I miss you, Brian. 

Cara Csizmadia: Yeah, I.

Brian Searl: Or maybe that was the other way around. I don’t know. 

Cara Csizmadia: Yeah, I’m not sure, but I’m back ready to go 

Brian Searl: Yeah. We need to talk about Canada War. So excited to have Cara back. We’re recurring guest in week four. We’ve got Ravi. Please introduce yourself, Ravi.

Ravi Parish: Yeah. I’m Ravi. I’m the Founder of RoverPass. We’re a a reservation software in the Camping industry.

Brian Searl: Awesome. Thanks.

Ravi Parish: For many years.

Brian Searl: Thanks for being here, Ravi. We’re explore more about Rover Pass and some other things. And Nate, you wanna introduce yourself? 

Nate Taylor: I’m Nate Taylor of Taylor Coach. We’re a family run and operated business since 1967 on third generation in the manufacturing of recreational vehicles. And yeah, that’s us.

Brian Searl: Awesome. Thanks for being here, Nate. We’ll explore a little bit more about Taylor Coach too. We’re supposed to have Greg Emmert here who said he was gonna show up. We’re supposed to have Kurtis Wilkins here who also said he was gonna show up. We’ll see if they show up. But if not, we’ll have a good discussion anyway, guys.

So I think we were talking backstage a little bit about some things we’ll get into in a few minutes. I just want to ask Cara, I know it’s your first week back. But is there anything that’s come across your desk that you feel like you should update us on. Talk about It’s been a while since you’ve been on the show, right?

How’s Canada doing? How’s all the things going? 

Cara Csizmadia: Yeah, no, Canada’s actually been great this summer. I think there was some trepidation at the early start of the season for 2025, just a lack of certainty around how, what travel patterns were gonna look like for folks this year.

But it’s been a really busy summer for members across the country. A lot of our Canadian campers have decided to stay home in 2025. But that favorable kind of currency exchange dynamic has kept our American visitors. Still visiting lots of international traffic. All of that has been great.

The rental market is doing really well. Things have been great this summer so far. We’ve had, plagued by stuff we typically see in the summers these days. Certain regions of the country dealing with wildfire and things like that. Which is obviously always really challenging.

But otherwise, in general overwhelmingly positive feedback from the members. And now, we’re really in that phase at the association level where we’re transitioning into fall and planning all of our conference and education events. And we’ve got a couple of regional in-person events happening across the country this fall.

Lots of education. I think, the AI and marketing components have really shifted to the top of the list of priorities for members in terms of the kinds of things they wanna learn about and start preparing for what has already I think, been a kind of tidal wave shift in strategy for humans in general, I think, but certainly for the industry needs to start to prepare for, a shift in consumer behavior and activity and how they’re searching for campgrounds and planning trips and all of those things.

Staying on top of that is, has been top of mind for us in terms of preparing content and being mindful about where the industry’s going. And that’s coupling, I think, at the same time with shifts in manufacturing strategy and, new technology and components in the, on the r in the RV industry.

We’re dealing with some changes to the NFPA 1192 code. And so that’s having some implications for campgrounds in Canada who will need to address, their electrical infrastructure challenges and things like that just to ensure that those new newer model year units are functional in all of our Canadian campgrounds and avoid any consumer disenchantment with that.

So yeah, lots of moving parts. I think the AI and tech stuff is definitely at the forefront right now. Yeah. Hopefully I can contribute to this conversation today on that front. I’m certainly no techy by any means, but like I said we’re working on, that’s related to it so much right now that I’m keen to learn from everyone on this monthly call for sure.

Brian Searl: I think it’s super beneficial to have people who are not super techy on the show, right? Your way around technology, but as do most Campground owners to be fair, right? It’s just, there’s so much new technology, it’s changing so fast, especially in AI that it’s like how do you even keep up?

How do I even keep up as a, Right? So I think it’ll be an interesting discussion to have. We have Greg, who decided to show up fashionably late for the show. Thanks, Greg. Do you have a walk?

Greg Emmert: You’re welcome. 

Cara Csizmadia: Hey, Greg. 

Greg Emmert: Hey Cara. Good to see you. 

Cara Csizmadia: Yeah, you too. 

Brian Searl: I can get you one. I’ll put it on the Christmas list for you if you need something.

Greg Emmert: No, I have a watch, bro. It reads now ’cause it’s the only time that matters.

Brian Searl: Bam. Who invited this guy to the show? I’m not. 

Greg Emmert: Blame Sharah. It’s not your fault. 

Brian Searl: All right. So I think we should, I think what I’d like to have today, and you guys can disagree with me and maybe steer it in a different direction depending on what you guys say and how the interaction goes, but I was planning on having a conversation today about marketing overall and I think this would be a good diversification for the industry.

We could talk about it from the association level, from a Canadian Campground perspective. We can talk about it from a software perspective. We can talk about it from a Taylor coach perspective. We can talk about it from, I don’t know, whatever Verio is. What is Verio again? 

Greg Emmert: It is an outdoor advisory consulting and coaching firm.

Brian Searl: How come you just don’t call it that man instead of a weird bird name? 

Greg Emmert: That’s a lot to say. That’s a lot to say. Other, rather, isn’t it better just to say Verio? It sounds it’s poetic. It’s like the bird. It’s resilient, it’s adaptable. Okay. We don’t need to go bird. 

Brian Searl: No one actually knows what it is though, so you have to explain it anyway and say it anyway. So you might as well just, I don’t know. Anyway. All right. It’s all marketing, right? 

Greg Emmert: Yeah, but my swag would’ve a really long list of words on it, so it would be. 

Brian Searl: It’d be more eye catching then, I suppose it would have people wear, like people away a. 

Greg Emmert: Trade show. Yeah. It’d be giving away some arrows. 

Cara Csizmadia: Perfect.

Brian Searl: So I think this is interesting. From my perspective, I’ll kick this off and then I I think we can go around the room and talk about how each of you guys first are using AI? Is this an okay topic for you guys? Are you happy with this? Okay, cool. Yeah.

Like I think from my perspective, there’s so much that is changing in the field of marketing for, it has to do with AI but also, it just has to do with marketing and attention and where people are discovering where to camp, what to do, where to buy trailers, where to, what software to use, what consulting services to use, where to go Camping, what Canadian Campground to go Camping at, whatever else, right?

Everything is fundamentally shifting and I don’t think, I think lots of people are having the chat GPT conversation maybe not lots, but more people are having the chat GPT conversation then are having the conversation about how does this actually change how I do marketing? And I’ll give you a couple examples and then I wanna just go around the room first before I go into all my thoughts.

But one of them is, the top two ways that I’ve seen the majority of businesses outside of their own website focus on marketing over the last, let’s call it 10 to 20 years, depending on whether you’re talking about search or social media. 

Cara Csizmadia: Sure. 

Brian Searl: Has been email marketing and social media outside of the website.

And I think those two things are like, let’s take email marketing for example, is the low hanging fruit. People have spent the better part of 20 years carefully crafting these messages, writing beautifully designed templates, focusing on their call to actions, the exact words, the subject lines that will get the clicks, the whatever else, right?

They agonize over this stuff and there is a good return on email marketing. But I think that there’s all the way back from 2021. When Apple started opening emails on their server and that would inflate the, the open rate of your email marketing. It almost doubled some people overnight.

Still a large sizable chunk of people who do email marketing on behalf of businesses who are unaware that exists. All the way up until what we’re heading into today is you can open up Gmail or you can open up Outlook on your phone if you’re running your email through that, and they’re either starting to, or they’re going or already summarize your emails for you on your lock screen.

I think Apple got some press for doing a terrible job about this, but we all know Apple’s not the smartest cookie in the box when it comes to AI. Or whatever the, whatever a phrase is that I can make up that sounds similar like that, hopefully they’re gonna catch up. But they summarize it in the lock screen.

I think that’s something that’s coming to Android. So you’re gonna get to the point where your emails are no longer all red. They’re summarized into a daily summary of, here’s the emails you got, is there anything you’d like to know more about? Or I can surface for you, or I can tell you, right? 

And B2B will be different. Like Ravi, you’ll read all your email. Nate, you’re gonna read all your email. I’m gonna read all my email. ’cause it might be business, right? But the consumer is gonna be different. The person who wants to buy the trailer or the Campground owner who wants to have the piece of software or whatever.

And they’re not gonna see that carefully crafted message anymore. They’re not gonna see the call to action that you’ve agonized over for three hours in meetings with your marketing team over the last two weeks.

Nate Taylor: I got a point on all this ’cause it’s interesting you talk about, ’cause as a company perspective on all that, I think the raw, what’s wrong with our industry more than anything is we go so tech savvy.

It is more a industry where we all sit around a campfire with beers having a discussion about our RVs or that kind of stuff. And I think that the industry forgets, and I think some of the best marketers in our industry was like Grand Design. They went and put in a bunch of YouTubers hands made videos on it.

And then everyone sits around the campfire and talks, did you see that video of at the campfire? And if they had missed problems or anything like that. And I think our industry, I think more people consume video. Marketing than they do reading marketing. I think people love watching other people camp and get ideas of them Camping.

And our industry doesn’t tap into it. The manufacturers don’t tap into it enough. You only have a few of them that did. Like I said, Grand Design was one of the big ones when they started out, when they were just before they got bought by Winnebago, they really tapped into it and they really pushed their product and all of a sudden everybody wanted to have a Grand Design.

And it’s been a very interesting dynamic to the industry because before YouTube, you wouldn’t have done that. You would just hope that someone would talk about it at the campfire. Where now they’re giving it to people to do it and and then like you said on the AI, on your phone, stuff like that, our phones are deciding what we wanna see.

So you send out these emails, they go to the junk mail and you never see it. So our industry’s jumping all this money into it instead of just giving it to a handful of people to go to the campfire and talk about it. And I think that’s one of our misses in our industry is, it, we’re into family. We’re into disconnecting.

That’s why we went to the bush to camp, or go to the park with our family to go down slides or whatever avenues that the parks offer, from all the different parks in Canada. Because, you go to I don’t how many are, ’cause we now with Tesla, not Tesla, but Elon Musk coming out with starlink, it now made internet in the park more accessible because before that it wasn’t a thing.

You’d be standing on top of the rock on top of the hill going, okay, I got wifi bars climbing the tree. Maybe I can hear you. So I think our industry sometimes misses the boat where people are actually consuming the content. 

I think they, they focus so much on the seniors and stuff like that, but anyone new coming in the industry, no one really taps the young generation coming up, like trying to get ’em into it.

’cause I, my, I’m a millennial and some of my customers coming in are gen Zs and stuff like that. And they’re not doing email. That’s not a thing anymore. It’s not that we, they don’t even look at email. You send ’em an email, they’re never gonna look at it. 

Cara Csizmadia: Yeah.

Nate Taylor: Text them. 

Ravi Parish: I can talk about it from, I think Nate, your perspective is on the consumer side. ‘Cause you’re selling to the consumer. I mostly sell business to business. So like the strategies are a little different. And Brian, you mentioned three different, I think you actually, you didn’t, did you say SEO, I can’t remember. 

Brian Searl: No, I didn’t say I didn’t, but I talked about website briefly.

Ravi Parish: Website, yeah. Okay, so I think there’s a couple interesting things happening across all of those domains. So website, let’s talk about that. So website development for one, there’s been WordPress, there’s been Wix, there’s been all these Squarespace, blah, blah, whatever. There’s tons of ’em out there. But there’s tools like Lovable where you just literally go to chat GPT, you tell it what you’re trying to build, and then it writes like a specification document and then you just copy and paste that into Lovable and at one shot, like a beautiful website for 

Brian Searl: Yeah. Chat GPT GPT-5 can do that too now. But yeah, a little.

Ravi Parish: Oh, yeah? Okay. I didn’t realize. Yeah. With Codex,

Brian Searl: with GPT-5, thinking the new one will actually code the HTML We’ll run it in the canvas for you. 

Ravi Parish: Oh yeah. Okay. So.

Brian Searl: Its some pretty good design jobs actually. 

Ravi Parish: What’s interesting because the speed at which you can get a website up is it used to be you had to get a guy. They would have to build it for you and take, weeks or months. Even now you can do it I could do it while eating breakfast, in the morning. I could stand up a new entire website in 15 minutes. And deploy it to the web. So from that perspective. Marketing and building compelling stories on a website is just so much easier nowadays.

And, you obviously want to go in and customize a website from there. The AI is not gonna get it perfect the first time, but you just continue to talk to it and eventually you get it to where you want it to go. 

Brian Searl: Yeah. The design is done, it’s settled science. That’s, it’s done.

It’s the, its the other things though, then it’s the conversation like Nate was talking about. And finish in a second, Robbie, ’cause I wanna hear the rest of your thoughts, but it’s the 20,000 foot view that Nate’s talking about. It’s the and it goes back to the same thing that we’re dealing with now with AI and the email and the websites that you’re talking about.

And, it’s the inability of people to have either enough time or patience or knowledge or will to learn about how things are different and how things are changing. Email marketing to YouTube in the case of Nate, or website design to there’s more things that are involved in a website besides making it look pretty.

They don’t know what they don’t know. And so if you’re looking at Nate’s reasoning for video, like of course that’s better. Like so many people just overthink and then try to be selfish, is what I, what I’ve what I found. Like you’re overthinking the execution of it. But then the selfishness of it is I wanna sell something.

If your marketing is flipped around and you’re not overthinking it, you’re just saying what would be something really cool that the consumer would resonate with? Sitting around a campfire, hanging out of the trailer, roasting marshmallows, like whatever else. Something like that. Then you’re not overthinking it.

And then if you’re taking that marketing message and you’re putting it out there to provide value to somebody. Instead of trying to sell, you’ll probably sell more than if you were trying to sell a thing. 

Cara Csizmadia: I think there’s a big component here of establishing trust and like brand awareness and all of that, that, the feedback I continually get when I, when we’re talking about AI on the, certainly on the business side, for Campground owners to, to be utilizing a lot of these tools, they have this inherent kind of like distrust.

Of some of those things that I think like fostering that trustworthiness as brands, whether you’re, a manufacturer or software provider or whatever is necessary so that the, everything that’s out there for the AI to grab about you and serve to the potential consumer is still in that trustworthy voice.

And you can only really do that by generating that really individualized or personable content that feels genuine and, around the campfire they’re gonna talk about it. All of those things. I feel like these are building blocks that have to happen now as as this continues to develop and consumer expectation shifts because Yeah, the Gen Zs are using it already and they want you to text them about it.

Nate Taylor: Yeah.

Cara Csizmadia: And but they only want you to text them if they know who you are and they can, that they can trust you.

Brian Searl: That’s, but that’s part of the problem, right? Is like the era for building trust where you were able to as a Taylor Coach, you said you’re third generation Nate? Yep. 

Nate Taylor: Yep. 100%. 

Brian Searl: Build trust. You’ve built the trust, right? Yep. Ravi’s built the trust. ’cause he’s been in RoverPass since what, 2016 Ravi? 

Ravi Parish: 2016. Yeah. 

Brian Searl: Good. I have a good memory. I usually forget most things. Greg has not built trust ’cause he’s new and we don’t know who the he is. I don’t even know why you on the show.

Greg Emmert: That’s right.

Brian Searl: But he like, but so he’s different, right? Care has built trust with CCRVA ’cause they’ve been there forever. I’ve built trust ’cause I’m an old guy and I’ve been in the industry since 2009-10. Today it is 150 times at least harder to start a new brand and to build trust than it ever has been before.

And it’s only going to get harder because of AI video and AI photos and AI. Like none of it is real anymore. 

Nate Taylor: That’s right. 

Brian Searl: So.

Nate Taylor: That’s a problem right there. 

Brian Searl: Yeah. 

Ravi Parish: I keep thinking that like where the value for businesses are is just providing exceptional service. And I think AI helps you do that, right?

Because you can hyper personal the service down. How you do that is the tricky part, right? That’s what we’re talking about here, is how do you provide fully customized content for a specific person as opposed to a mass outlet, which is, I think, the way it’s been done in the past. But now I think with AI, you can get super granular in the content that you’re creating.

At least this is my perspective, and this is how I think about it, is like, if a customer wants to hear about X, Y, and Z, I could create a video just for that customer only, for that customer for X, Y, and Z. I no longer have to create a video that caters to all of my customers. I can literally make exactly what that customer needs and wants as long as I hear and understand what they’re telling me. And so.

Brian Searl: That’s the future. That’s the future of it, right? Like in 10 years, we’re gonna look back on this era when we mass emailed people and be like, what the were we thinking? 

Ravi Parish: Yeah. 

Brian Searl: And everybody’s gonna get a one-to-one email, a one-to-one text, a one-to-one YouTube video, a one-to-one, everything. That. That’s, yeah, for sure. That’s gonna, and that’s gonna sell a lot more to, right? 

Ravi Parish: Yeah. I don’t know if that’s the future. I think it’s now it’s just getting it. 

Brian Searl: It has to be built into the systems. It has to be built into the HubSpots, into the video. Like the video creation is there, but it still is, you have to have a person sit in front of a VO three and make a, or whatever it is, right?

Nate Taylor: Yeah. But I think even with the video stuff, what happens with so much of it is people spend too much time trying to make a perfect video. We all have cell phones. I literally, when we do our walkthrough videos for the trailers, I, some people go your audio’s not good, or whatever. I take my go my apple phone, I film it, I, we film for five minutes.

I have it up uploaded in another five minutes to the internet. Done. And it’s one of those things, I think too many. Businesses try to make it look too perfect. Nobody cares about perfect ’cause then that does, it takes the human element out of it. And I think that people like AI when you’re filling stuff in and trying to do, when I’m filling out the box, it auto fills most of it for me.

Because I’m copy and pasting it in and out and it remembers what I said. But the actual video, if you make a mistake and call one, what my dad does is we deal we have Go Power Solar, right? Most people know who Go Power Solar is they’re pretty big in the industry and he’ll, GoPro.

And I’m like, dad that’s the old camera we used to use. Why are you even talking about that? But we leave it in the video ’cause it makes it personal. So when people call it’s oh yeah. It’s funny you called it GoPro ’cause I think everyone wants it so perfect. And so machine that I AI has its purposes on filling stuff out and making sure you spell stuff correct and make sure it makes sense.

You get you writing a, in the description box, something doesn’t make sense, doesn’t aI fixes that so it fixes your gram or fixes all that stuff. But on the filming. They take the AI like Ravi said, and they go through and it makes it all perfect. And then people watch it and they know it’s fake.

We all seen enough YouTubes. We know what’s fake. We know what’s real. Yeah. We know when guys make mistakes, and then when they leave the mistakes in, it’s better than when they, you see it chop and they try to make it look better. And the marketing, AI is gonna have, its fill on some things, but you gotta keep the personality in it too.

And I think too many people take the personality out. And we deal lots of business to business too. ’cause I deal with all the manufacturers from buying and everything. And even my manufacturers if I go on and I wanna look on hangs for example, on different vents, their website sucks.

They don’t show anything. They don’t show you part numbers. You call ’em up and, and it’s our manufacturers supplying parts have done a terrible job. But then you see guys like Lippert and everyone goes, oh, Lippert, they’re everywhere. No Lippert’s everywhere. Because they’ve done a better job with AI.

And when you buy parts from, you can find it on their website. So us as a manufacturer can put it in our product. And that’s the things that made it faster on those ends. So like it’s it’s a kind of fine line where AI is perfect and then where you have to keep a personality into it, to.

Brian Searl: You can’t lose the authenticity, which is what you’re saying, right?

Cara Csizmadia: That’s humanity. I think for me that’s a big part of this is all the automations and all those things start to feel really impersonal. And so then, who am I buying from? Is this a trustworthy, again, back to that trust, trustworthy, integrity kind of component there is, without the humanity, it feels robotic.

And the, there might be a niche section of the market who is cool with dealing with the robots all the time, but not well. 

Brian Searl: There’s a niche section of the market. Niche. Niche, I don’t know, whatever. Niche section of the market that is all in on the professional videos.

Cara Csizmadia: Totally. 

Brian Searl: On the film crew coming out and staging everything. And the, I’ll call out people who have done it, like the KOA pictures from years ago where they would have huge film crews come out and those are great photos. But they’re for, and there isn’t audience that will consume them, but you look at them and you know they’re fake.

Nate Taylor: But the problem is you go to that park of the KOA, you drive in, you’ve seen this great photo, and you’re like, holy crap. What is this, what I’m looking at this, there’s a guy with a 1970s RV that’s been there for 30 years. It hasn’t moved. And they, you. 

Brian Searl: It had moved, it moved for the photo shoot and then it moved back.

Nate Taylor: Moved back. No, they AI-ed it out and then put it, and then it was gone. And I think that’s the problem. I think the authenticity is still gone, that AI has its purposes and stuff like that. But when you only could fake stuff so long and then you’re gonna be caught. Like it’s not, that’s saying fake it till you make it.

Eventually you’re gonna get caught like with your pants down and you know it’s. 

Brian Searl: There’s two things of Scott School here, right? There’s faking it and then there’s just over polishing it.

Nate Taylor: Yeah.

Brian Searl: I think most people are probably not intentionally, at least, faking it, they’re just over polishing it or photoshopping it in a way that misrepresents it. Not intentionally in any ill will. 

Nate Taylor: No. They’re trying to make their, trying to make it look awesome and exciting to be there. And I get it. ’cause I, with our product I go to all these campgrounds. I dress totally in my plain jeans stuff. And I think it’s interesting. I go into the parks, then I rate ’em to my customers.

Eh, this is a good park to hit. This is a crappy park to hit. And stuff like that because, on every level they wanna see you use the product. They wanna see you out camping and enjoying the product and. 

Cara Csizmadia: That’s the inherent challenge of hiring a production company because the guys doing the production just want it to look glossy and pretty, right?

Their priority is that, and not necessarily, they don’t have always have a good grasp or understanding of who the target market is and what the consumer’s expectation is. And the fact that honest, representation stuff is the top priority on the list is a necessity.

Obviously, it’s diff really difficult to balance, making a property look really beautiful when you’re, charging a bunch of money to produce. 

Brian Searl: Well, because you actually have to make it look beautiful before the Photoshop or photo shoot, or you actually have to add the experience that makes it look good in the photo shoot.

I don’t know how we got down this rabbit hole, but I’m gonna go down this way and talk about this way. If you have, Nate, we were talking about if you have the guy with the shitty trailer at the front of your Campground or whatever that you’re that everybody has to pull in, pull past and see.

And you can’t get rid of that for whatever reason. It’s legal. He bought the site like he has this, I don’t know, whatever. You just can’t get rid of the guy. 

Nate Taylor: He’s one of your favorite campers though, even though he is got that crappy RV. Love him in your park. He’s the nicest guy. Gets firewood to everybody.

Cara Csizmadia: Yep.

Nate Taylor: And then you Photoshop him out.

Brian Searl: Or so. Just figure out a way to tell it like now you ruined my story. ’cause he’s a nice guy. We’re gonna pretend that he’s not a nice guy but just figure out a way to be creative about him. Right? Be like, em, embrace it. Do your authentic video tour and be like, this is Bob’s trailer over here.

You’re gonna see him when he walks in. Bob’s a loner. Don’t talk to him like, you really don’t want to meet Bob. But over in this side of the park, it’s beautiful. This is where I would recommend you put your lock fee down and pay extra to make sure you’re not near Bob. That will like, that will get views and attention.

I think like it just depends on how you embrace it. 

Nate Taylor: And people think it’s funny. 

Brian Searl: Yes. 

Nate Taylor: That’s what’s funny about it. Everyone’s that. 

Brian Searl: But it’s authentic. It’s real. It’s like you’re gonna see Bob’s trailer there, and then they’re gonna arrive and pull past Bob and be like, shit, I’m on, I’m gonna veer to the side of the road to make sure I don’t get too close to Bob or whatever, but. 

Cara Csizmadia: Yikes.

Nate Taylor: I just, I think, like I said, AI is gonna be huge in the trailers. It’s gonna be, you’re gonna come in and you’re gonna be lights on, da da da. Because we’re already started in that with our phones. We got the Bluetooth, we got into that level. It’s gonna come further. It’s gonna go exactly Hey, Siri, turn on the lights and the whole thing’s gonna light up. Put the awnings out and jacks and it’ll be like the Simpson’s all over again.

Brian Searl: Yeah. You could do that your house now, so it’s just gotta come to the trailer. 

Nate Taylor: Yeah. It’s gonna, it’s gonna come to the trailers, and we’re always 10 years behind, so whatever happens in the housing, 10 years later, it hits the trailers. It’s always been like that. Because they’re gonna. 

Brian Searl: You’re gonna make it eight years, Nate? I have. 

Nate Taylor: It just, it’s just making the product small enough to fit in the trailers to work properly. That’s it. And now with. Like I said, starlink going on the trailers and doing what they’ve done, that’s gonna even open up more doors for the industry and the internet aspect of it.

’cause it’s always been a grab because it’s Weingart had out there for a bit Oh. Wifi extenders, which is great, but if you’re in a park, a parking in Canada, people love to go seize the piney with the dunes. And it’s a park of a thousand campsites. The closest you wifi hotspots in the middle of the park and you’re like four kilometers away.

You’re not getting it, it’s not happening. So with the internet coming on the trailers now, it’s gonna make it easier to have more of the systems where you can have it, Hey Siri, turn on. Hey, do this. And we’re seeing it more and more customers are asking for it too. And then even TVs, like we used to have TVs, DVDs, that was all the rage.

Like how I almost don’t put any stereos TVs or that in the trailers. I can’t believe how many US companies I go in and they still have it all in it. And I’m like. Everybody’s got, again, their devices, iPads, and all this stuff. All they really care about is internet. 

Ravi Parish: It’s like an infrastructure that didn’t exist. Now we can build off of it, it.

Nate Taylor: Build off it, and we have it. And so many of ’em are so slow to build off of it. And I don’t know. So yeah.

Ravi Parish: They could use AI to build off of it.

Nate Taylor: Yep. Yep. A 100%. And I think.

Brian Searl: Part of it is the slow aspect of it, right? That’s a challenge. And so there are things that are moving super fast. Like we started off talking and we’ll circle back to like marketing and AI and all that, right?

Nate Taylor: Yep.

Brian Searl: And then there’s the things that are gonna take time because the form factors don’t exist that you say to like customers AI is coming in your trailer and this way to control your lights, or to talk to Siri, or whatever else.

But it’s not quite there yet. It’s gonna be a couple years away. And then they put it to the back of their mind and they don’t think about it. And so I think there’s a difference between what’s possible now and what’s possible in a few years. And it’s all gonna come really fast. 

Nate Taylor: Yes. Changes are happening so rapid it’s.

Brian Searl: But it’s the same reason as like people don’t care about global warming. Because everybody keeps saying it’s gonna happen a hundred years from now to your kids, kids, kids, kids. 

And you should care about it, right? Like it’s real and it’s gonna impact, like you should care. But they don’t because it’s oh, we can worry about that later.

Cara Csizmadia: Nate, do you think that’s an advantage that you have as a smaller manufacturers? You can pivot a lot easier than those.

Nate Taylor: I’m custom building all the time, so we can pivot in a heartbeat. So I have things coming along and I, we pivot like every trailer goes off the line the joke with most of my customers is your trailer’s outta to date as soon as we’re rolled off the floor because I’ll pivot that fast. I’m going in a different direction ’cause I’ll see something new coming or something new to try and we’re gonna try, and I, it’s no different than it, it, one of the fun things that we’ll see probably come down the road too, will be electric assist axle.

So it’s gonna push the trailer along. We starting to see it lip or talk about it, but it’s gonna become more of a common thing ’cause electric vehicles and stuff. So the pivot, that’s quick pivots. It’ll be like one day I’ll have it one day I won’t. You know what I mean? Or I’ll add it like, I have this system now and we’re going, I don’t know. It’s forever changing very fast. 

Brian Searl: Greg, what do you think about this? ’cause I joke about Verio, right? But you have, you, you have a huge leg up with Verio because you’re Greg and people know Greg. And you’ve been to trade shows and you’ve been with Camp Strategy prior to this, and you’ve been with your own company prior to that.

And so you’ve been doing consulting for a while. You’ve owned your own Campground, you’ve been going to trade shows, you’ve been networking with people. So how do you view building a brand? Like you have a Greg Emmert brand, but how do you view melding and building that with AI or marketing or building trust in something that hasn’t existed before?

Greg Emmert: Yeah, so a lot of it comes back to that authenticity. You guys touched on it and Cara mentioned it really early on, and I have these discussions with my clients all the time. And in fact was, is I swear to God, I’m not making this up. So this morning I went through a thought exercise with one of my clients using chat GPT to sort of reinforce their authenticity because they’re the question is, and you get this I’m sure all the time, Brian how do I get more campers? It’s alright, that’s a, that is such a wide net to try to cast first of all, who the hell are you? What do you offer? Why do you offer it? Why do you exist?

What are all these? So I, and I love the philosophical side, right? I love digging into that with people. But when you get folks who, and this is nothing against anyone who thought, I’m gonna build this Campground because I can make money. You have a problem, you have. That’s a small crisis because that’s not the goal of a business.

You hope it’s a side effect. The making money should be an unattended consequence, but really you have to know who you are, who you serve, like who are your clients now, who do you want to be your clients later? You’ve got a current audience. You need an aspirational audience. You’ve gotta figure all these philosophical things out, and you can’t figure any of those out until you know exactly who you are, who you serve, why you serve them, how you serve them.

Then you can start to understand what it is, what environment, what experience are you trying to curate, and who is that for? Okay, now I can target things. Now I can say this is a segment that I’m trying to target with these experiences, with this type of environment. But then I also wanna reach these people, so I’m gonna make some changes in that environment that are also gonna lean towards this.

If you start that and you start with why you exist, then you can build out from there. But if you try to go backwards from there in, you’re in a lot of trouble because now all of a sudden you find yourself saying I’m gonna try to cast this net and capture everyone. I just want everybody with a trailer that you’re really setting yourself up for customers having a bad experience because you don’t know who you are and if you can even serve them.

Brian Searl: Most people who run small businesses generally, but who 

Greg Emmert: It’s very, and it’s because it’s difficult. That’s really hard to distill a lot of times because you’re not really hard, you’re thinking in a very structured logistic. 

Brian Searl: It was really AI to help you do that. 

Greg Emmert: I’m sorry, I talked over you quick.

Brian Searl: No, that’s okay.

Greg Emmert: And that, that was my point. Like we, we went through a thought exercise with it and all of a sudden they were like. This is great, but also, oh shit. So there’s there’s two moments there where this is awesome ’cause I can do this now, but also crap, I’ve got a lot of work to do.

And it’s yes you do, however, you’ve got this great assistant called chat GPT. And I send them the link to the chat just keep, just go from here. And sometimes that’s all it takes is that little nudge, but it’s, it is such a great tool for developing that if people are stuck with it.

That’s where, so you asked in the beginning, one of your questions was like, how are you using it today? That’s one of my favorite ways to use it is to spark idea and thought with people and I, of course, internally for myself, I use it that way too, and tightening up procedures and processes and coming up with different SOPs for myself as well as my clients.

And but I love it for that. I love getting people to think outside the way they have, because it’s necessary for most of them to figure out their why and then they can move forward. It’s freaking great at that. It’s just an awesome tool for building that. 

Ravi Parish: I don’t love when chat GPT gives me a, like a politically in the middle answer. I’m always like, give me an opinion. I wanna know what you think because I’m, I need like therapy from it sometimes I’m like, tell me what your thoughts are because I’m trying to figure it out myself. 

Brian Searl: You can do that. So there, I was talking to Greg. I think about this the other day, about GBPT-5. And how they.

Greg Emmert: Yeah.

Brian Searl: We were turned it down for everybody to mass market to everybody. But you can control this a little bit like in the role section of your chat GPT like I have in there, like always use think from first principles and use the Socratic method on every question. And so then it’s always asking me questions about follow up and it’s always thinking from first principles and so that helps quite a bit.

And then also telling it, I figured out, I think after I talked to you Greg, I was deep diving into this a little bit more, telling it to implicitly not use the internet when you just want it to use its intelligence, right? Works really well. 

Greg Emmert: And vice versa. I built in a couple guardrails now where I make sure that it tells me this is verified information, here’s a source. This is unverified information, or this is from my stored knowledge. So now I get little bracketed parentheses on every response that I get and it’s telling me like, I and then, so then you can also call bullshit on it. Because sometimes that it just is. And so I can also say I think you made that up. 

Ravi Parish: Yeah.

Greg Emmert: And it’ll cop to it if it did.

Ravi Parish: Actually it did make it up.

Brian Searl: Yeah. So let, but let’s go, let’s circle back to this where we started, right? ’cause I think this is an interesting conversation. That we should, for the people who are watching us who own campgrounds and who are like, again, this is overwhelming, right?

If you’re at the point where you haven’t had to do marketing, which many people haven’t in our industry, to be fair for 30 or 40 years, right? 

You, you haven’t, likely you haven’t created that brand. You haven’t thought through your audience or you’re targeting, you don’t have an id any idea like what amenities what amenities you have, why are they there?

Who do they cater to? Who really enjoys them? Who’s using them? Who’s using the radio and the trailer versus the wifi, right? It’s the same thing that Nate was saying but at a Campground level for most of our audience. And it’s that’s overwhelming in and of itself. Yes, you’re saying we’re all saying you can use AI.

It’s still overwhelming. How do I learn AI then? And then you have to also think about what we started the conversation with is you’re not using AI to design fancy emails anymore. You’re not using, right? You’re using AI to maybe design the de design is de design the design of the website.

Is that a sound twister with love or chat GPT or something like that, right? But then you’re not like the knowledge gap is, how do I deploy that. Ravi, it’s easy for you, you know how, I know how, right? But how do I deploy that? How do I do then SEO for that? ’cause on WordPress, there’s a plugin to do that.

I don’t know how to do that on an HTML website, right? And so there’s so many different intangibles. It quickly becomes so overwhelming to people. And then when we throw at them the you can email them, but the AI is gonna choose what your marketing message is to display on the notifications based on whatever the model is that summarizes it.

And it could be different day to day. And then you look at other channels that are coming down the pipeline too, that are gonna be impacted, that are social media. Like the social media has flipped in the last four or five years to be entertainment. It’s not friends anymore. And it doesn’t even matter if there’s a certain segment of people who religiously follow your Campground posts and like them because those people are already buying from you, right?

And so the algorithm is not surfacing that. And then you’re gonna, and then you’re about to, you’re already starting to see, but you’re about to have a hundred thousand times more content be dumped onto social media by AI, video and photos and imagery and tech, and you already are, but it’s gonna get a hundred thousand times worse.

And there’s gonna be a point where you think you’ve got this great strategy with influencers and the AI influencers are gonna be better than the human influencers, in two years. So it’s a fundamental massive shift. And I think there’s a lot of people in my industry, in the marketing industry who are sitting like frogs in a pot of boiling water that’s slowly heating up around them that don’t understand that it’s all, the whole marketing funnel is crashing down around them.

The foundations of marketing are still there, but the whole funnel and how everything worked, and how they discover you, and how they do everything, and how they make reservations, and whether humans even go to your website. And so like we’ve already probably lost half the audience the first five minutes we started talking, but this is what we’re trying to unpack and this is the point of this show is to do this little by little once a month in small, digestible pieces, but it’s a lot.

Ravi Parish: Yeah it’s overwhelming how much stuff is coming out. I think I mentioned this on another, Brian, we talked about this maybe briefly, but I have I use x.com to just get all my AI news and I’m like, there’s so many people on there posting all different things every day. I’m just like, oh my God, there’s almost too much content for what I’m trying to learn for AI.

So it really just comes down to what are the use cases? What reasons do you need AI. And thinking it down from first principles and like breaking down every problem that you have. And it’s, I think it’s a mentality shift. It’s like, how can I solve this problem using AI?

Previously it was, how can I solve this problem by maybe hiring somebody? And in this case it’s okay, first let me think about how can I use AI to solve this problem. If AI can’t assist me or accelerate how fast I can solve this problem, then maybe I need to hire somebody. So it is just like a, I think it’s an overall frame shift in the way that people approach problems solving in general.

Cara Csizmadia: Totally.

Brian Searl: It’s a good thought because like I’ll, and I’ll call them out. Oh, we’re gonna talk about this, Greg. I’m gonna call them out live on the show Campers in RV, wonderful people can’t remember the exact location. ,Do you remember the exact location, Greg?

Cara Csizmadia: He’s not participating in this. 

Brian Searl: We were talking about this in a chat we have, and I sent it.

Greg Emmert: You, you were talking about it. I was only responding to it. I don’t wanna be, I don’t wanna be pulled into the. 

Brian Searl: I saw a job the other day for a warranty writer at Campers in RV, and I’m like, I really should just take a bunch of these side jobs and spend three minutes in chat GPT and tell ’em you, you can hire me. You say it’s in person, but I’ll take 25% less salary to work remote. 

And I put it into GPT-5, and I was like, how long do you think it would take me to write a warranty with a template for an RV dealership? And it was like about 10 to 20 minutes once you figure out the template and how to do everything, and they’re offering probably at least $40K a year, there’s no salary on it. But you gotta figure it’s at least $40K a year.

Greg Emmert: Yeah.

Brian Searl: Like what are you doing?

Greg Emmert: Let’s ask, let’s ask Nate. 

Nate Taylor: What’s that, on warranty stuff? 

Brian Searl: It’s the mindset that Ravi was talking about. But it’s the mindset of.

Greg Emmert: Yes.

Brian Searl: This shift, like. It’s been two and a half years. What are you, has it.

Greg Emmert: Yeah.

Brian Searl: Two and a half years. Almost three. Three in two months Since chat GPT’s come out, what are you hiring somebody to write warranties for you for, for $50,000 a year.

Nate Taylor: Yeah, I think some of the manufacturer, I think it’s just justified jobs. So I think sometimes when they do it, they’re.

Greg Emmert: For sure.

Nate Taylor: They’re just filling stuff out to fill stuff out. ‘Cause I get other dealers writing me stuff and I’m like, what’s this is stupid like you just added a bunch of words for we need a hot water heater plug. You know what I mean? This, we need this plug. Okay, I’ll send it to you. And this is what it’s gonna cost. And I think that, like you said, the AI is just making it simpler. ‘Cause it’s just like we need the plug and this is how much time we need to put it in. 

Brian Searl: But that’s the breakdown that’s coming. And we don’t have enough time to talk about this, but that’s the breakdown that’s already started with jobs. It’s going to accelerate ridiculously fast in 2026.

Yes. And even further as every year we go out past that is these owners are gonna start to realize this. And nobody is sitting here saying, we want people to lose jobs. I’m not saying that.

Nate Taylor: It’s not even that. It’s not even that because you can’t even get people to hire job.

Brian Searl: In that case, but that’s also because. 

Nate Taylor: If you have $50,000 in Canada, you’re not gonna find anybody that’s gonna write service for you for 50,000. They want 80,000 to write on a pen they need to plug. So they gotta justify their job so they add a bunch of extra words. And I honestly think it’ll make it better in the long run that we don’t have, because you can run a leaner organization too.

Brian Searl: And that’s it, right? It’s not that we want to get rid of jobs, but if we have a tool that can do, like you, it’s a business. 

Ravi Parish: There’s new jobs that are getting created, right? That’s what we’ve seen in every tech revolution is that yeah, there is job loss at the initial stages of it, but if you’re following any of the new companies that are coming out that are AI forward, there’s a whole new industries that are coming out.

Like the old industry for marketing on the internet was SEO. And now we have an entirely new industry called GEO. Which is the new version of SEO and it’s like the wild west right now. Nobody knows how it works. It’s like it did back in 2000 when Google first came out. And so there’s just a frame shift of all these new industries because things that used to cost too much that you needed to human to do that you couldn’t make the math work.

Those industries didn’t exist. But now that we can do all of these things for a lot cheaper, we unlock all of this innovation that 

Brian Searl: Let me ask you a question though. I’m gonna play devil’s advocate, right? Let me ask you a question, other than the human touch jobs, like you want a therapist to hug you, right? You want an NBA player to sweat and play sports?

Cara Csizmadia: Yeah.

Brian Searl: Other than the human touch jobs, name me a job that would ever be created in the future that AI or a robot could not do.

Nate Taylor: That’s a good one. 

Ravi Parish: That’s why I think services business are gonna be the ones that like crush it over the next 10 to 20 years because you can’t replace that. But you can make them a lot more efficient.

Brian Searl: Why can’t you replace services businesses? 

Ravi Parish: Because you need people, right? 

Brian Searl: But you don’t need as many people.

Ravi Parish: You don’t need as many people.

Brian Searl: New jobs, you’re right. Will be created, new companies will be created, but the gap between those skills and the gap between the amount of people necessary to run one of those companies now versus 10 years ago, that’s the problem. And then every new job that’s gonna be created will be able to be done by AI and robots.

Ravi Parish: Maybe the other way to think about it is that each of these new people could start their own business too. Maybe not everybody is predisposed to do it but it means that all of the things that you needed, like a whole support staff to execute now one person can do all of it because there’s that much more efficient.

Nate Taylor: Here’s a prime example. Like you had the blockbuster and the movie industry, and they went to digital and everything. They didn’t disappear off the face of the earth when they went digital and everything like that. I honestly think what’s gonna happen, is I have trouble trying to get employees. It’s very difficult to find good quality people.

And I think in the long run you’re gonna end up with more hands-on guys. ’cause now they’re gonna have to go back to a little bit more hands-on. I know what you mean when you say what can’t they do? But there’ll be still some things that a robot will never be able to do that a human can do.

And it’s just gonna be the nature of the beast change your battery. You know what I mean? Someone’s gotta put the battery in the robot, like the robot doesn’t run on food. 

Brian Searl: Okay. All right. You know what I mean? Jessica, we, I’m gonna go find this video. Keep talking Nate. I’m gonna find this video for you. So 

Nate Taylor: I just come back and go, there’s gonna be other areas that are gonna happen that the robots won’t be able to do on every level. So yeah they’ll be able to do some things themselves, but there’ll still be something they’ll, there’re always new jobs created every day in every industry. It’s like the computer industry.

When you go back when we were kids, there was no real computer and there’s a few guys you knew worked at IBM and all of a sudden the internet came along and all these new jobs got created and all these people left the service jobs because Ravi said it, they all left the service jobs. Now all, ’cause when we were in high school, everyone go to computers, become a coder, and now we’re going to, now we’re going back to maybe more people coming back to the service jobs because the coding, they’ve done such a great job at it that they can do work itself. I don’t know, that’s just my throw on it. 

Ravi Parish: I hundred percent agree with you, Nate. I think it’s like we’re flipping back the other way. 

Nate Taylor: Yeah, hundred percent. That’s what I think. 

Ravi Parish: When we were kids, like we were told like trades jobs are not the ones you want. And and now it’s let’s go the other way. Those are the ones you do want because those ones can’t be replaced by AI You can’t.

Nate Taylor: That’s fast. 

Ravi Parish: And so it’s it’s, I don’t know. I think it’s really fascinating. 

Nate Taylor: I think a new industry always gets created and anything, when one of the industry dies, another one comes along and it, I don’t know what it’s gonna be.

It might be going to space, ’cause we gotta go out there and find new places or become human batteries yeah. Like a movie, I don’t know you never know.

Cara Csizmadia: I think we’re also gonna see, this is a, I just yesterday had a conversation with a municipality, so a taxpayer funded municipality who’s wanting to build a Campground and he’s asking me for all these resources to help him do it.

And so on a zoom call in a screen share, I just plugged into chat GPT, just a little bit of information about this property and where it is. And then asked chat GPT-5 to write me a full comprehensive staged development process plan. And also asked it for every single way that AI can help optimize efficiency and make it the best run Campground in Canada.

Brian Searl: And said, hire chatbots and call agents from Insider Perks.

Cara Csizmadia: It literally figured out pages and pages of everything he needed in 30 seconds. And he was like we’re, as we’re reading through all of this, he was like, I could, that’s, those are the, that’s the jobs of five people that work here for the municipality.

Ravi Parish: Yep.

Cara Csizmadia: And I was like I, you don’t really need those guys anymore. You can just, and he was like we’re public servant. Like we’re keeping all the guys. So there’s gonna be. 

Brian Searl: That’s the safest job to have though, is in government because they don’t care about efficiency. 

Cara Csizmadia: Like I said, there will be areas where the humans are gonna be remain prioritized, at least for a while, I think regardless of, how much AI is taking work off of their plates. But yeah, there’s it the perspective is fascinating at this point. I agree totally. I think, I have elevator mechanics in my family who say there’s always gonna be at least one human making sure every, fail safe because it’s so dangerous. You need that, that human ability to measure. 

Brian Searl: I think the problem is as reef is framing it as always. Nate, I want you to remember that you walked right into this. Okay? 

Nate Taylor: Yeah, a hundred. 

Brian Searl: Go ahead Jessica. 

Cara Csizmadia: I can’t wait. Oh, no.

Brian Searl: There you go. Okay 

Nate Taylor: and I understand that, but what happens if that battery doesn’t plug in exactly way it was supposed to be?

Brian Searl: I hear you right.

Ravi Parish: Comment. What a beautifully AI generated video.

Brian Searl: I’m saying like mean these real, right? These are real already the only bottleneck to these things being available by the tens of millions of robots everywhere is manufacturing. 

Cara Csizmadia: Production line. 

Brian Searl: We can’t build them fast enough. It’s the same reason OpenAI can’t release all their superior models. There’s not enough chips. They can’t build them fast. That is the.

Nate Taylor: They gotta mine the products. And that’s the big thing.

Brian Searl: It’s what?

Nate Taylor: They gotta mine the products. They get it so they can make it rare earth. You know what I mean? Because as much as it is, how fast can we put it together?

Yeah, that’s great. But if you don’t have the product to put together, that was the big thing when COVID hit, like a lot of people go did you not like prices going up? No, I didn’t not being able to get parts. Because without parts, I can’t build nothing. 

Cara Csizmadia: Yeah. 

Nate Taylor: So it’s the same thing with the robots. Like you only can build ’em as fast as the materials can come outta the ground. 

Brian Searl: Yeah. Sure. But then robot will be mining the materials outta the ground 24/7, 7 days a week. 

Nate Taylor: It will. But we gotta get to that point. It’ll take years, it’ll take infrastructure. 

Brian Searl: It’ll take years. You’re right, it’ll take years for robots for sure.

Nate Taylor: Yeah, they’ll get there. 

Brian Searl: They’re there. It’ll just take years for them to be manufactured at a capacity. Like they’re already working in the BMW plant.

Nate Taylor: Yep.

Brian Searl: Humanoid robots from a company called Figure that have been working there for two years. Hot swapping machine. There’s videos on YouTube, you can go check it out. 

Nate Taylor: Yep. 

Brian Searl: But yeah, these, it’s gonna be an interesting future. Like, I, humans will still be involved. There’s just gonna be a whole lot less of them necessary and ultimately we’ll see how well this dates, I think in. 

Ravi Parish: Teach the robots what to do. 

Brian Searl: The, it’ll learn itself in a simulation. Yeah. There’s already, like you can look up this, NVIDIA’s got software that actually lets it let learn 20,000 different simulations. The equivalent of what it would take a human being, I don’t know, 80 lifetimes to learn. They can simulate in an hour every different possibility of every different thing of the ball moving in every different direction of it’s crazy.

And then they can just download it all. But the problem is once one robot has downloaded and learned it, it can just go and share it with all the other robots. So like I will see how this dates, I think that the future of society and the economy is no longer one where human beings trade their time for a paycheck.

Nate Taylor: I agree with you that, but there’ll still be guys that will make decisions. 

Brian Searl: Oh yeah. There’s always gonna be running whatever company I can possibly run. ’cause I, that’s what I want do. But I think that’s the, and it’s who knows how we get there. It’s gonna be a bumpy road to get there for sure.

But I think on the other side of it is a whole lot more great things that we can do with our families and friends and creativity than otherwise. Going to a job, nine to five is a new thing. Historically speaking across the timeline. 

Nate Taylor: Yes. Yeah, a 100%. You know what I don’t disagree with you on that at all. ‘Cause then people get bored fast. So 

Brian Searl: Yeah. They have to have a purpose. Exactly. That and that’s a whole nother, we’re not gonna talk about that in three and a half minutes before. 

Nate Taylor: No, I know. But they, one of it they get bored and the robot doesn’t mind doing the same task over and over again. 24 to make right. 24/7. Because, now I did see a video of Amazon bought, shutting itself off after it did it so long and said, okay, I’m done. And shut itself off. I’m not doing this anymore. So you never know. They could start shutting themselves off going, you’re not gonna do that. 

Brian Searl: I’ve had GPT-5 do that to me. I ask it to research 50 stocks the other day and tell me all the stock prices for AI stuff I was trying to track, to invest in. And it was like, that’s a little bit long. It literally said this, that’s a little bit long, but here’s 17. If you want 17 more, just ask me again. 

Nate Taylor: Yeah, exactly.

Brian Searl: Alright 

Nate Taylor: exactly. So it’s hard to say, right? 

Brian Searl: Yeah, but they’ll, yeah, they’ll optimize that. They’ll fix that. I don’t know,

Greg Emmert: I think that sounds like it might’ve been a union robot. 

Nate Taylor: Yeah. 

Greg Emmert: If we’re, it might’ve been a unionized robot, I think. 

Brian Searl: I think the temporary problem is humans controlling AI. Once AI controls AI, I think shit gets a lot better. I know that sounds scary, but I think it gets better. 

Nate Taylor: It’ll improve faster. That’s all it’s gonna do. It’s gonna, the curve’s gonna go up. Brilliant. 

Brian Searl: But it’ll make better decisions for all people. But there’s a whole lot of societal implications we can talk about that I just think are gonna be really good. Like I’m not a doomer. I think there’s gonna be a tough period, but I’m not a doomer with AI. 

Cara Csizmadia: A lot more time to go Camping. 

Nate Taylor: Exactly. 

Brian Searl: Yeah.

Greg Emmert: That’s right.

Brian Searl: Not wrong.

Nate Taylor: Enjoy the campfire.

Brian Searl: Then where are all the robots gonna go Camping. You’re gonna have, like why not have a charge dock to charge people’s robots and charge ’em money just like a Tesla.

Cara Csizmadia: You’re gonna need to, ’cause the robot’s gonna need to park the RV. 

Brian Searl: The, yeah, the robot, the RV will park itself. It’ll be self-driving. And that’s assuming if RVs are even the way that we camp, who knows when everybody can take flying cars out of the city. Those are up for FA approval at the end of this year, by the way.

Cara Csizmadia: Yeah.

Brian Searl: So there’s just, we talk about all this change, but there’s so much stuff coming that people are just unaware of. They don’t apply or the desire or the, mostly the time. Just loser who spends all the time in my house and let me out. So that’s only reason I know.

Alright. What was that Greg? 

Greg Emmert: That was an osprey If you’re listening to the P-P-P-P-P, that’s osprey flying over.

Brian Searl: Okay. All right. Final thoughts.

Greg Emmert: Sorry

Brian Searl: Ravi. You wanna go first? 

Ravi Parish: Just final thoughts are it’s, it’s gonna be a interesting next 10 years, right? As we make it to industry right now. It’s I feel like there’s so much happening, but like the practical application of it to actual industry is still lagging behind a little bit.

And so I think hopefully in the next couple years we actually start seeing insane use cases for AI that just like completely transformed the way humans operate. And I, That’s definitely coming. Like they keep talking about the one person billion dollar unicorn, like that’s for sure gonna happen.

Brian Searl: That’ll happen in the next two years. 

Ravi Parish: Yeah. It’s gonna for sure happen in the next few years. One guy just building a company that’s worth a billion dollars and then it’s on the stock market that’s for sure happening. And so it just, the amount of crazy efficiency that we’re gonna be able to get and then using that efficiency to, I dunno, go to Mars or something like that.

Brian Searl: Alright, where can they find more information about RoverPass? 

Ravi Parish: roverpass.com. 

Brian Searl: Perfect. Thank you Ravi. Appreciate you joining us. Greg.

Greg Emmert: Final thoughts? Don’t listen to Cara. She said you can do this awesome business plan and stuff on GPT. You can’t, you really do need a professional consultant.

Come and find [email protected] and and I’ll walk you through all the reasons that she, that it was an AI video of Cara actually saying that it wasn’t even really Cara, she was totally hacked out on that part.

Cara Csizmadia: Yep. Definitely. 

Brian Searl: Thank you, Greg. I appreciate you joining us. Nate. 

Nate Taylor: I just appreciate the chance to talk to you all today and yeah, till next time.

Brian Searl: Where can they find out more about Taylor Coach? 

Nate Taylor: Yeah, taylorcoach.com. 

Brian Searl: Awesome. Thank you, Nate. Appreciate it, Cara. 

Cara Csizmadia: Yeah, I think for me, the big thing I’m trying to really communicate with members, Campground owners all over the place is that this stuff is here and it’s happening now and, there’s this sentiment that, we have time and it’s not yet, and we know it’s coming, but we can prepare still.

It’s here and it’s now the early adopters are going to see success as we see consumer behavior around booking and searching for campgrounds and how they’re spending their time, where they’re spending their time starting to shift. Those guys that were first to start utilizing some of this stuff are really gonna reap the rewards.

Even, on the, certainly on the marketing side, but every component of this, all those efficiencies that AI can help you with. There’s tons of ways that this can impact your business today that I don’t think a lot of us are aware or realistic about yet. And so I keep, I feel like a broken record, but I keep saying it’s here.

Gotta pay attention. 

Brian Searl: Yeah. It’s gonna be an interesting world for sure. 

But, that’s what we’re gonna try to do here once a month at least. Break down the stuff and then if you guys need more of the tech stuff join us on Outwired in an hour. Greg is maybe gonna be there we’re not sure but me and Scott Bahr will be there.

We show up every week. So we’ll see if Greg decides to join us today, one can never tell. But like we have those discussions on Outwired, that’s our like uncensored, beer, whiskey drinking podcast where we talk about all things tech, AI.

Last week we were talking about like drones delivering firewood that like these exist that carry 30 kilograms of weight. 

Yeah. That you can pinpoint on a map. Like you better believe that thing’s gonna be Instagramable, it’s gonna blow up your park. Or robots that can deliver for $5,000 a robot or self-checkout systems for a thou.

These all are companies that exist right now that you can buy today. 

And run 24/7 stores and 24/7 delivery and 24/7, whatever. Tech blended with nature. I think today we’re talking about I can’t remember. What are we talking about today, Greg? 

Greg Emmert: That’s a great question. I would know, but I only show up part of the time.

Brian Searl: Oh, that’s true. Okay. Yeah. All right. We’re talking about something interesting at Outwired, but if you’re not tired of hearing.

Greg Emmert: Definitely.

Brian Searl: From me, then please join us later for Outwired. We’ll be there in about 57 minutes from now. Otherwise, thanks for joining us. Another episode of MC Fireside Chats.

Thanks to Ravi, Nate, Greg, and Cara for another great show, and we will see you all next week, if not on Outwired later. See you.