Brian: Welcome everybody to another episode of MC Fireside Chats. My name is Brian Searl with Insider Perks here as always, with nobody except Susan. This is gonna be a great, [00:01:00] fun show for everybody who started watching right now, tune out. Because what’s basically gonna happen here is all of our special guests are in Ottawa for meetings with the RV industry.
So all of our regular people on this RV Industry show just happen to all be sitting in board meetings right now doing much more important things than talking to me on this show. But then also we had three special guestbook. Two of those asked to reschedule, and one of the other ones woke up with a cold this morning.
So it’s literally just me and Susan. And so we didn’t really have a whole plan on what to talk about today or what to cover or anything like that. So I think what I’m going to do today is, and I’ve asked Susan for her blessing on this, right? She’s gonna contribute to this. I think we’re going to take a beginner level dive and then very quickly move into advanced stuff with some of these new AI tools.
So if that interests you, stick around. It is gonna be related to the RV industry, a little bit to the Campground industry, obviously, but we really don’t have a lot of other options here at the [00:02:00] last minute. So this is something that I’m very familiar with and very passionate about, but I also really believe that it’s going to help you as an owner or as an or RV dealer or whoever, right?
Whoever you are in the RV industry or just a person in general. I think you’re gonna find ways to shortcut your workflows to be more efficient, and it’s gonna really open your eyes and blow your mind about some of the things that are possible today. And we’re not just talking about ChatGPT, we’re gonna cover a bunch of other tools as well.
Hopefully I can just make all this up on the fly. Susan and I get this no preparation, but I’m basically gonna share my screen and we’re gonna walk through some of these tools here. And if you guys have any questions, please feel free to put ’em in the chat window. And then I’ll try to pay attention to ’em and we’ll see what we can do and go for from there.
So let me flip over here and share my screen.
Susan: I’ve got a cold too, so hopefully my, the brain fog and the cold medicine just, oh, it was with [00:03:00] the spring colds.
Brian: I don’t know. I, it’s really weird. I haven’t been sick in a long time. My dog got up on the couch by herself. That’s like a record.
Susan: Yeah. I flew over the weekend, so that was probably what happened.
Brian: I hope you feel better. Okay, so here’s what I’ve got started said in front of me. This is my whole ChatGPT window here. So the first thing is I wanna just take a minute and explain what this is, and we’re gonna play a couple videos here against my better judgment, because we’re probably gonna get copyright blacklisted or whatever right on YouTube for playing audio or something like that.
But I think it’s important for us to start on what ChatGPT actually is. And so for that, I’m going to go to ChatGPT itself. And show you one of the possibilities of ways that you can disseminate and learn information a whole lot easier, right? So if you go to a new chat here, and again, I’m, we’ll get into all this plus and stuff later, right?
But I’m just gonna ask it a question. What is [00:04:00] chatGPT I’m gonna say, explain it to me so a fifth grader can understand and use an analogy, right? Some of this you have to do. This is helpful. What I wanna learn quantum computing one day, not how to actually do it, but to understand the method behind it, right?
And so I would use something like this too. Yeah. So it just depends on what you’re doing. So here’s what we’ve got. It says ChatGPT is like a really smart robot friend that can talk to you and help you with many things. Imagine having a superpowered helper that can answer your questions, give you advice, or help you with your homework.
Don’t work, but I do. It’s just, yeah, it’s different. Anyway, but think of it like this. Imagine your brain is full of library books or is a library full of books and each book has information about different things. ChatGPT’s brain is like an enormous library, much bigger than [00:05:00] yours, with millions of books inside.
This giant library helps ChatGPT understand what you’re saying and give you the best answers it can, but remember, even though ChatGPT is super smart, it is still just a machine and might make mistakes. So always double check the information and think for yourself, just like you would do with a friend’s advice.
I think that’s a pretty good explanation.
Susan: I like that. I really like that.
Brian: So hopefully that helps you guys understand at a base level what ChatGPT is. And so to get it and to access it, all you have to do is go to this website, openai.com. And we’ll, maybe I can stick it in the chat here for people.
We’ll do that in a little bit. Let me see. Chat openai.com. Hopefully that goes to all the different social networks there that we can comment on. So openai.com, you can sign up for a free account at OpenAI. When you do that, it is going to log you in to this page right [00:06:00] here. Sorry, I guess I have to log in first, right? And you’re gonna be dumped on this somewhat confusing account.
And I’ve had people tell me why I signed up for an account. How do I actually access it? The answer is you can click on chat here. And that will actually not do the right thing. Sorry, click on playgrounds at the top here. And then you can click for And then here’s looking for ChatGPT try it now. Or you can just go to, I think it’s chat.openai.com and it will make you log in. So ultimately this is the screen that you want to get to. And when you get to it, you’re on the left hand side, everything is gonna be blank for you. You can see some of the things that I’ve done here. Maybe some I wanna share, maybe I don’t.
But it’s live for the world. It’s all good birthday ideas from my girlfriend. She actually saw those. They were really cool. We were trying to do weird, extravagant, crazy. . But so [00:07:00] this is what you’re gonna end up on, right? You’re just gonna see literally a black or a white page depending on your theme.
And you are going to be able to. Talk to it, and that’s all you have to do. Now, I wanna preface this by saying one of the biggest things that we’ve seen and we continue to see when you deal with things like what we’re gonna talk about today as well as ChatGPT, is we as a society for the last 24 years have been really dumbed down when it comes to interacting with the internet.
And what I mean by that is we’ve had to and been forced to go to Google and not type complete sentences because Google doesn’t understand it. We’ve had to shorten everything we say down into. Campground near Phoenix or RV dealer near San Antonio, right? This is just not the way that we would normally talk as a human being to a voice assistant or to a friend or to a person of any kind sometimes.[00:08:00]
Susan: And sometimes it doesn’t come back with what you’re really looking for because you put it in the wrong order or it misinterprets it.
Brian: Yeah. So that’s fascinating to me because we’ll get to that later when we dive into Bing search a little bit and the upgrades that they have with ai.
But that was one of the things that they highlighted in their presentation for Bing search was that only 50% of search queries actually get answered, which was astonishing to me. As powerful as search has become it really still hasn’t evolved in 24 years and it isn’t as useful as we need it to be.
But that’s, this is one of the problems that early, early adopters at AI are going to have. Maybe not the early adopters, but early people who try to use it, who aren’t as familiar with it, right? And that is that you can type a keyword in here. So you can say something like, write a blog article
about, pick a topic, Susan.
Susan: Campfires.
Brian: Okay, there [00:09:00] we go. It’s gonna come in here and it’s gonna write title, the Magic of Campfires, A Journey into the Heart of Nature. And then we’re not gonna read this whole thing, but let’s just read a couple sentences, right? There’s something magical about sitting around a campfire, watching the flames dance, and listening to the crackling of the wood as it burns.
Whether you’re Camping in the great outdoors or simply enjoy a backyard fire pit, campfire has the power to bring people together, create lasting memories, and connect us to the natural world. And this blog post will explore the alert of campfires, share some tips for building and enjoying a safe campfire, and delve into the cultural significance of this ancient tradition.
So again, this is at face value. Even if you only type it this way, in that short of a sentence, write a blog article about campfires. You are going to get an article that is probably at the same level as a mediocre writer would be. And I don’t wanna lump anybody into the mediocre standpoint, right?
But let’s just [00:10:00] pretend, for example, that we use five as an example. The difference between a $5 blog post and a 20 or a $50 blog post, right? And certainly there are some excellent writers who charge less for blog posts, but so this is at its surface, right? Something that a lot of people might just take and copy paste onto their blog, and you can, for the most part, this is not going to plagiarize.
You should obviously check and make sure, but for the most part, it is gonna reorder the words and create something that’s original and unique, whether it’s high quality, whether it has good grammar, whether it’s fact checked is a whole different story. But you could at surface level copy and paste this into a blog post, and then you have something that is about the magic of campfires or whatever it decided, right?
You could write this thing again. And it might choose something different, right? From different subject lines to do or whatever else. So no two generations are ever going to be the same.
Susan: It’s still going. I, I wouldn’t ever think there’s [00:11:00] this much about..
Brian: It’s still going. So it’s interesting. So then let me show you what you can do then with some more.
Let’s actually hold off on that. We’ll hold off on the advanced prompting, right? But, so this is an example. You can write a blog post, but as you heard it explained in the fifth grader thing, it has a whole library of knowledge, which means that you can use it for absolutely anything you want to use it for, or any question.
So one of the examples I’ll frequently give when we’re presenting to either boards of directors about AI or, large companies or things like that, is, we will come in here and we’ll use an example of something that is very relatable to them as, a management company for a Campground, right?
Let’s just pretend that’s an example. We’re gonna just do new chat here. And when you do a new chat, by the way, it basically resets the memory of chat, e b T. If you continue in this same window, it will remember what it is written above and allow you to either refine it or change it or have a conversation with it.
So [00:12:00] you could say, I’m not gonna type it, but you could say, change the last sentence to this and it would rewrite the blog post and follow your instructions.
Susan: Tell it to shorten it. You can tell it to shorten it, you want it to be. With it until you get your final product.
Brian: Yeah it’s really interesting. We’ll go back down through here and maybe if we need to kill time later, and we’ll talk about some of the things that, that I’ve done with it in the past. I probably don’t even remember half of ’em that goes so back so long. But, so let’s pretend, let’s start with your Campground management company as a use case.
Then we’ll move into a use case briefly for Campground owners, and then we’ll talk about maybe somebody from the RV industry in a way that they might use it. Just very brief examples, right? So let’s say I am a Campground management company and I. I am a management I’ll just say a third, management company for campgrounds.
I am looking to increase my [00:13:00] portfolio of parks that I manage. What are some strategies I can take to make myself more visible to potential Campground owners who might hire me or build up my brand so they notice me? And then again, see how I’m prompting this thing.
I’m not just saying I’m a third party management for campgrounds. Give me some ideas. Yeah, the longer you write and talk to it like a human, the better result you’re going to get from it. So build my brand so they notice me. Let’s think about this step five step and give me five ideas. And the more specific you are, the more specific of a result you’re gonna get.
So frequently you’ll hear people say, [00:14:00] it’s all generic, it all comes out, whatever, bland, it’s the same repetitive thing. That’s because you’re not prompting it correctly. It really is that simple. So here’s an example. I’m a third party management company. Let’s see what we got. So we’ve got build a strong online presence.
Create a professional and user friendly website, showcases your services experience and success. Stories of campgrounds you’ve managed, include a portfolio section, et cetera. Else. Utilize search engine optimization. We’ve got engage with potential clients on social media platforms, so good advice there.
Sharing informative content. Industry news, obviously from Modern Campground, right? And updates about your company. Consider creating a company blog to share tips and insights related to Campground management. Good advice so far. Attend industry events and trade shows. So participate in trade shows, conferences and industry events related to Camping.
Consider sponsoring or hosting workshops or seminars at these events. Offer free consultations or audits. Very good advice.[00:15:00] Leverage partnerships and referrals. So build partnerships with industry association suppliers and other businesses. These can help you gain access to a broader network of potential clients.
And then what is our fifth option? Invest in targeted advertising and marketing. So use targeted advertising and marketing campaigns to reach Campground owners who may be interested in your services. So this is really good advice from my perspective. And so again, this is not necessarily a boom, I’m gonna copy paste this.
This is my strategy, this is exactly what I’m gonna do. But this is a starting point for you to, instead of spending how many countless hours on Google, researching and reading blogs and clicking and going back frustrated that blog didn’t have what you need and changing the keyword in your search and going to page 20, and this is your answer.
Yeah. This seems you dozens and dozens of hours of different things. Now, not every strategy here is going to work for you, but you’re probably going to get an idea of what you wanna do.
Susan: What’s a great starting point? Think about it. [00:16:00] What’s the hardest thing of doing some of this stuff is how you start it.
And getting that and getting all that starting information. Like you said, it may not apply to you in some aspects, but you could take this and now you’ve got the groundwork to, to tweak it and change it for what you’re looking for.
Brian: But then remember, you can have a follow up conversation with it too.
So you can say I’ve looked at these five. I’ve got my online presence taken care of. I do offer free consultations. I’ve leveraged partnerships and referrals. I’m investing in advertising. But wait, I didn’t consider maybe industry events and trade shows. So tell me more about number two. And it knows its conversation history, and it’s gonna tell you attending industry events and trade shows is a valuable strategy for increasing visibility.
Here are some additional details and tips for making the most of this strategy, and then it will again, further ideate for you. So research the relevant events. Consider both local [00:17:00] and national events, as well as virtual events that may have become more popular in recent years. Plan your participation.
Determine how you wanna participate in each event. Options may include attending as a visitor, exhibiting as a vendor, sponsoring the event, or presenting as a speaker. Design an eye-catching booth. It’s a little slow today.
Network and engage with people. Use them as an opportunity to network with Campground owners, operators, and other industry professionals. Be proactive in starting conversations and introducing yourself. Like it even, this is very detailed and you can even ask it again. We could go another step further and say, give me more on number three, because I’m an introvert, right?
And give me some tips on how to, I don’t normally talk to people or walk up to them, so what are some ways I can overcome, not necessarily my fear but just that tendency to not do that at industry events or whatever you want to ask about, and then present or host workshops, follow up after the event, [00:18:00] and then stay informed and evolved, or stay informed and involved about industry events and plan your participation.
I’m gonna have to take some drinks here cause I’m not used to talking this much.
Too much. Yeah.
Susan: Is great stuff. It’s like they say it’s revolutionary. It really is.
Brian: Yeah. And it’s gonna fundamentally change all of society. It already is. And what’s gonna happen is the people who are able to take advantage of this stuff and prompt it correctly, talk to it correctly, are the people who are gonna win.
And so this is conversations, right? We had with, for example our lawyer we, I went to, not my lawyer, but I ended up calling somebody about a patent a couple weeks ago. And I hadn’t talked to them in years. They’re back in Ohio where I don’t live anymore. But I was having a conversation with them and I said, this isn’t gonna replace lawyers.
What this is gonna do is change which lawyers are successful and put the other ones out of business. And so it’s a very simple [00:19:00] analogy you can think of like this. If you have two law firms and we’ll just pick a city and say San Antonio, right? And two friends both need the same legal thing, issue done, right?
I need a NDA contract for my company. So one of ’em goes to law firm A, one of ’em goes to law firm B, law Firm A does not use ChatGPT or AI tools. And typically, as has been the case for lawyers for, and I’m not insulting anybody, but their workload is high rate. They submit and pay and then they get their contract N D A back in two weeks or three weeks or however long it takes that firm to analyze and research and get back to it and hire a paralegal and write it right.
And then, so that’s John and then Peter over here at the other law firm that does use ChatGPT pays the same price or maybe even cheaper, and gets his result in two days. Peter’s gonna come over to John. And he’s gonna say, what are you still waiting for buddy? I have my N D A back. Are you ready to go?[00:20:00]
And then John’s gonna be like, this is unbelievable. I’m going to the other law firm where you’re at so I can have it done in two days. And that’s what’s gonna change. The lawyers and the accountants and the marketers and the people who can use this stuff correctly are going to be able to move so much faster than everyone else.
It’s going to be unbelievable. Yeah. And how can..
Susan: There’s gotta be a person behind it fact check checking. You can’t just ask it for something in the legal field or anything else like that. You the, it writes it down and that’s where, like you said, the lawyer goes over it makes sure it’s, correct.
Brian: So this is the interesting part, right? Yes. It absolutely needs fact checked, but still it shortcuts for those law firms, the ability of, all we have to do is fact check now. So that’s why it’s not instant, there’s not a generator. You’re gonna take two days to get it back, but even the fact checking piece is gonna change soon.
So let me show you this. I was showing my team this [00:21:00] morning and this is where I’ll probably just get flagged.
Susan: Yeah, you can’t believe what’s in here. You’re not a lawyer, so you can try to write it yourself, but you don’t know if it’s, you know what’s true and what’s not true is in, so you don’t need a professional to fact check things.
And, but..
Brian: This is interesting people, Susan, right? I didn’t interrupt, I’m sorry. This is interesting to me because this is a reason that people will say, I’m not using ai because it lies and it makes stuff up. And it absolutely does. It does sometimes. Mostly with facts and dates, but it’s gotten a lot better than that with the new model of GBT four, they released.
But here’s the thing, when was Google ever good? When could you ever just Google and decide oh, it’s in Google at number two, so that’s a hundred percent true. I’ll just copy, right?
Susan: They make commercials about, oh yeah, I, I learned it online. It must be true.
Brian: So none of this has changed. You still need to be a [00:22:00] responsible adult and fact check what you’re reading. Yeah, it’s just in a different interface and it’s giving you the result a whole lot quicker. Correct. So I wanna show you this real quick, and this is probably gonna get me flagged.
We’re gonna do it. This is Greg Rockman recently, a couple days ago, gave a TED Talk and we’re not gonna watch the whole thing obviously, but just a couple highlights of this thing we’re, we were talking about fact checking, and then we’ll come back to it in a little bit, right? But, so this is a preview of something they’re building.
And actually I should preface this by saying, let me share this tab over here. So up at the top here, you can see I’m on chat, G b t plus subscription, which means I pay for it at 20 bucks a month, which is an absolute steal for what they’re giving you still if you don’t wanna pay for it for free and if you pay or have it for free.
And if you pay for it, you get access to GPT4, which is their new model. But also, if you are a developer, then you can apply to be on a wait list and get early access to what they’re calling plugins. And plugins is [00:23:00] even gonna change the game further. I don’t know if you’ve seen this, Susan.
Susan: Yeah. My son’s a beta tester.
What I Exactly. Yes. Exactly. So you get to go in before other people do.
Brian: Yeah. But what this is basically is an app store for ChatGPT, and this is going to flip the economy of all the things, and this is obviously my opinion, but all the things in the Apple App Store and the Google Play Store that you download to your phone other than games, there’s literally gonna be no need to have anything on your phone from an app store again in a few years and maybe even sooner than that.
And here’s why. And then I’ll show you the demo and you’ll be set up for what he’s gonna show you. This plugin store here is very early, like they just released this I think at the end of March, but there are hundreds and hundreds of apps already being developed for this. And as soon as they approve them and release them, Which they’re gonna do in the coming weeks fast.
You’re gonna see all this stuff in here, [00:24:00] but here are the initial partners. So you’ve got Kayak, you’ve got Expedia, big names, right? Instacart. I think on the next page there’s, yeah, Wolf from Alpha, the online dictionary, open table where you can reserve restaurants. Okay? So what this actually does is this allows you to use natural language, so typing just like we did, right?
And execute things on the internet. Like this will do tasks for you. So let’s come here and show you an example. We’ll see, this is again in beta, so I don’t know if this is gonna work, but we’re gonna choose our Instacart plugin, which for those of you who don’t know, is a grocery delivery service. And I’m gonna say I want to have a vegan meal.
I wanna have a stir fry vegan meal. Wow. I can’t spell today, can’t I stir fry vegan meal for dinner?
The ingredients I need in my [00:25:00] cart card, let’s see if this works.
So it’s gonna give you the recipe first, and then I think it’s gonna use Instacart after that. But it’s gonna give you an actual recipe and it’s pretty spot on with some of this recommendations because again, it knows the whole library of all the books, of all the internet, and so it has the ability to share that stuff with you.
So let’s let it finish here. Would you like me to add these ingredients to your Instacart shopping list? Yes.
So it’s thinking, and then you can see it’s using its tool that has access to, it’s actually using Instacart and it’s gonna come back to us in a second sometimes.
Susan: And it’s so nice cause for anybody who cooks or bakes and stuff, you go over your recipe, and then you have to add it to your [00:26:00] list. And here you just say, I wanna make a this meal, add it to My Instacart. And it gives you the recipe and everything you need and it’s in your Instacart.
And you don’t have to think about it again until it arrives. And then you have to make it.
Brian: So here’s your, yeah, here’s your thing, right? So here’s your Instacart shopping recipe. So we’re gonna click this and I’m gonna share this tab instead with you. And you can see it’s taking me to Instacart here.
And this is my little local zip code, so here’s your ingredients. And you can just click, add 10 items to your cart and check out. But it also gives you this visual interface here. So you can change and say, oh, I want more broccoli Floret. I want more bell peppers. And it’s done. Everything you need to make a stir fry is here.
It’s decided to put tofu in it per your recipe. Carrots, red onions, a coffee, Hector, here’s your soy sauce, everything else. And then other things you may already have as suggested by Instacart. And then you can choose your store. So t and t Supermarket, oh, I want real Canadian Superstore. So it’s gonna go out and look for the same things there.
And this is all [00:27:00] Instacart at this point, right? But that’s it. So the idea is this thing is going to have the tools for you to do this with all of these apps that are in here. So Expedia, it can search for pricing on trips. Same thing with Kayak. And you’re gonna have the ability to do this with hundreds of different things.
Eventually, you’re gonna be able to log into your bank account if you want to, and connect all of your apps that you would on an iPhone or an Android or whatever, right here. It’ll be private, you’ll be able to log in, right? And then you’ll be able to say ask a question about anything. How much money do I have left in my bank account?
And is that enough to get me to Friday when I get my normal paycheck? And do I have enough money then to buy this recipe from Instacart, stay within my budget when you’re at it and it’ll do it all, it’ll perform multiple tasks in a row.
Susan: You won’t be asking Siri or Alexa anymore. Anything. I mean it’s not gonna be run by this.
You’ll just tell them.
Brian: That’s the interesting part. And let’s get to that in a second. Cause you’re right about Siri and in Alexa, but you’re also wrong, I [00:28:00] think. So let’s do, so let me go back here. So I’m gonna show you this fact check thing and what he’s using here to do this fact check is, and it’s on a journalism article, right?
But it applies to anything you wanna fact check, is they also have a new plugin coming that will let chat G B T browse the internet. So it uses bing searches API and can get realtime information and actually browse list websites, click the websites, read the websites, extract the information and actually have upstate information.
So this is what this looks like. I’m sure we will maybe get banned from this, but we’ll see. Just for me.
Video: Now, in this case, I’ve actually given the AI new tool. This one is a browsing tool where the model can issue search queries and click into webpages, and it actually writes out its whole chain of thought.
As it does it, it says, I’m just search for this. And it actually does the search. It, then it finds the the publication date and the search results. It then is issuing another search query. It’s gonna click into the blog post and all of this you [00:29:00] could do, but it’s a very tedious task. It’s not a thing that humans really want to do.
It’s much more fun to be in the driver’s seat, to be in this manager’s position where you can, if you want, triple check the work and outcome citations. So you can actually go and very easily verify any piece of this whole chain of reasoning. And it actually turns out two months was wrong, two months in one week.
That was correct.
Brian: So you can see when you can access the internet, then you can access UpToDate realtime information. And that’s just one example of what you can do for it. But it’ll go out and it’ll use the similar thing to you, you would fact check on Google, right? It’ll use Bing Chat and I’ll show you away when we get to Bing chat in a second that we’ll do that.
But here’s the same example, right? I’m gonna show you something else here with image generation that we’re gonna move on to in a second. But.
Video: You can see that ChatGPT is selecting all these different tools.
Brian: Here’s the same thing. He’s using Instacart right? To add to the shopping cart, just like I showed you.
And then it gives him his shopping list and he goes through that. We’re not gonna duplicate all that. And then I think [00:30:00] it is in image generation here, it might have been before Instacart. I think this is it.
Video: For example, if you’re shown a math problem, the only way to actually
and the interesting thing about these tools is they’re very inspectable. So you get this little pop-up here that says,
Brian: Here. It’s this is an unreleased plugin that even I don’t have access to yet, that he’s demoed in stage. And draw a picture for those of you who haven’t seen it.
Have you heard of Dolly Susan? So Dolly it’s really poor image generation right now, in my opinion. Mid journey is better, but he’s showing an updated example that they haven’t released to the public yet. So check out what you’re gonna be able to do through a plug in here soon..
Video: and you can do things like ask, suggest a nice post TED meal and draw a picture of it.
Now you get all of the sort of ideation and creative back [00:31:00] and forth and taking care of the details for you that you get outta ChatGPT. And here we go. It’s not just the idea for the meal, but very detailed spread. So let’s see what we’re gonna get. But ChatGPT doesn’t just generate images in this case.
Sorry, it doesn’t generate text. It also generates an image. And that is something that really expands the power of what it can do on your behalf in terms of carrying out your intent. And I’ll point out, this is all live demo. This is all generated by the AI as we speak. So I actually don’t even know what we’re gonna see.
This looks wonderful.
Brian: So you can see the power of these tools, right? They’ll be able to generate images, they’ll be able to do literally anything an app store can do. Some of the things we’re looking at from a Modern Campground perspective is can we feed our articles into it? Can we feed information about specific campgrounds into it so that it has updated and accurate information about what amenities we offer in the cabins, right?
To reach a larger audience of potential people. And those things are [00:32:00] eventually gonna come to Bing too, so you can feed it into search. Now, before I flip over to Bing real quick, Susan, I wanna address your Alexa question real quick. Yeah. You’re right. Alexa in Siri and Google Assistant are dumb as bricks compared to what you’re looking at as far as conversational ai.
They’re not even ai, they’re just pre-programmed to hear a specific word, respond with a specific thing. Which is why everybody hates chatbots on websites because they don’t work. But eventually, and I don’t honestly, other than cost, I have no idea what’s holding Microsoft up from doing this, but they’re gonna release a voice interaction that you can talk to this with.
And the same thing, you can type in that, the box, and we’ll flip back to the box, the same thing. You can type in this box. You’re gonna be able to speak to eventually a speaker in your house, to your watch, to your phone, to your car, to your tv, to your whatever, like to your refrigerator, to what it is gonna be everywhere.
And it’s gonna be actually helpful. And the amount of things that people can [00:33:00] do with it, it’s unbelievable. You could speculate forever, right? But that’s when the mass adoption is really gonna hit people and it’s gonna come fast. Is it’s gonna be in every corner of your life. Yeah.
If you are a child today in school. You will never spend a day of your life without AI by your side. Ever.
Susan: Isn’t it crazy?
Think about that. You know how far we’ve come from since when we were kids and it was a dial-up phone with the rotary and party lines. Maybe not party lines. I knew some people that hit party lines still, you walked outta the house and you were gone.
Nobody can find you or get ahold of you. Now, the kids these days will have a constant companion constant. And that’s the knowledge they can have, and what they can do with it. And that’s why the colleges are a little bit scared of it because there’s a lot of articles out there saying, oh, people can cheat and stuff like that.
And yeah, to some extent, yeah, I can have ’em write [00:34:00] me an article on puck Finn and the book and all that kinda stuff. But I think a lot of what people are saying now is, okay. It’s coming. How can you get around and how can you use that?
Brian: I actually show, I saw a fascinating article about education on this.
Months ago when it first came out, but there was actually a professor in a college, can’t remember where, but was one of the early adopters of this. And instead of allowing, not just allowing ChatGPT in his classroom, he made it mandatory for all the students to have it open on their laptops.
And what he did was actually really mind-blowing. He actually had the students, he didn’t tell them to do this, but the students did this as an example. Some didn’t, right. But used it as he was giving his lecture to ask follow up questions. What does this mean? What did he say? Can you expand on this more?
And you know what that did? It stopped the questions from people who were behind the rest of the class, allowed them to catch up and continue the flow of the class to be smoother and less interruptive so they could [00:35:00] cover more topics and be more educated by the end of it. And that’s just one example.
Susan: That’s cool.
Brian: So that’s, that’s the idea, right? Like the. What we need to be teaching our kids is not, and this is obviously my opinion, right? It is controversial. You can yell at me later or whatever, or in the comments if you want. But like we, we don’t need to have our kids memorizing things. We need to be teaching them critical thinking.
Susan: Oh, we had this discussion last night at dinner. About, what we learned in school and the math and all that kind of stuff and history and, all this stuff that you can find on the internet now. And what we should be teaching our children is exactly that. Critical thinking, problem solving stuff that you take this stuff and how to use it.
Brian: Because that’s what’s gonna happen, Susan. Like you’re looking at these prompts, right? You’re gonna type in a prompt, into an AI and you’re gonna be like, that sucks. I don’t like that. How do I make it better? Critical thinking, why did it give you a result you didn’t like because you prompted it the wrong way.
[00:36:00] Let’s rewrite the prompt and make it better. The future is critical thinking and the command of the English language.
Susan: Just because you wanna start a business and you ask AI to do it, it doesn’t, they give you all the answers, but who ends up implementing it? How do you implement it?
Those type of thought patterns that I think we’ve been saying that in colleges and schools all along is real time practice rather than book learning. We’re going to this next step and this isn’t gonna go away, so everybody can whine about, oh, it’s gonna change the world. The internet changed the world.
Your telephones, electricity changed the world. It’s what you do with it and how to use it that will change the world in the right way. Absolutely. That’s my opinion.
Brian: No, I hundred percent agree with you. And that’s but the problem is the people who are, and again, everybody, almost everybody in the whole world with everything that new comes out is resistant to change.
We don’t like it, we hate it. Whatever. I may be in aberration. I love it and thrive on it. But but that’s the thing is this is gonna force [00:37:00] you to change because, and we were talking about this the other day, I was talking about this actually with my girlfriend. So my girlfriend works at a hospital and she, and we were talking about ai, right?
And she was saying, government bureaucracy is so slow at insert blank, right? But we’re just talking about hospitals now, right? Whether you’re in the US or Canada or wherever else, government bureaucracy is slow. And so her debate or point to me was that it’s gonna take 10, 20 years for this to be adopted at hospitals to where it can take.
And you’ve seen Microsoft companies and other companies have it where it can summarize doctor’s patient notes already. And they’re like, these are, it’s being implemented in hospitals to make record keeping more efficient, to generate charts, to do things that just save doctors paperwork time so they can spend more time with their patients, which is a great outcome.
But back to her argument just for this whole thing, right? So her argument was, it’s gonna take the bureaucracy 10 to 20 years. And so my counterpoint wasn’t, I don’t know if I’m gonna be right, I certainly know nothing about doctors in the medical field, but this is how I see [00:38:00] it. I said to her, I said, you know what’s gonna happen is there’re gonna be early adopters of this AI technology.
Let’s just pick on, I’m from Ohio, right? So the Cleveland Clinic, okay? One of the leaders in cancer research in the United States, let’s pretend, and I don’t know if they are or aren’t, that Cleveland Clinic is one of the early adopters of ai. What is gonna happen and it already exists by the way, where there’s an AI that can replace a radiologist that can diagnose cancer in a picture with 99% accuracy.
It already exists and it is going through approval at the FDA right now. So what happens? When the hospitals that adopt AI can predict, solve, and treat and prevent cancer with 98% accuracy and the ones who don’t only have 77% or make up a number. Yeah. And at what point your patients, there’s not only switching hospitals, but at what point does the board of your hospital go what are we doing?
And then all of a sudden it like, there’s too much [00:39:00] pressure for I don’t want to go to this hospital die. I’d rather go to this one and have a 20% higher chance of being cured of cancer.
Susan: Yeah, no, I, it’s gonna push that envelope. No, I was gonna say for those who see this as a tool that to make it better, And adopt it are gonna be way ahead and the rest are gonna be left behind either trying to catch up or irrelevant.
Brian: And to be sure there are thousands of unknown questions in that scenario, right? And we continued our discussion and had a lot of those, right? What about insurance? Does that mean rich people can afford AI and poor people can’t? Do insurance companies pay for it? Do they not pay for it?
Obviously we don’t have all those answers, but I really firmly believe if an AI can diagnose cancer as it already can, we’ve discussed, and it will only get better at right then, that is a whole lot cheaper of a test to do, then paying a radiologist to sit there and analyze it and do the charts and take weeks to get back to you, which means [00:40:00] very quickly the cost of that test is gonna come down and insurance companies are gonna be more willing to pay for that test than they are for the radiologist, which in my mind makes it more accessible to everybody on an equal playing view.
Susan: And don’t you think? It will, it will misdiagnose things. I’m sure at some points..
Brian: But most, more accurate than a doctor.
Susan: that’s what I’m saying. I think it’s gonna be a lot more accurate than a doctor in the..
Brian: It’s not because the doctor isn’t good. It’s because the doctor is human.
Susan: It’s human. You’re, you’ve got eyes, you’ve got distractions, you’ve got a lot of different things going on. So early prevention, because it’s now available a lot easier for people, a lot cheaper. And the misdiagnosis and malpractice and all that, all the costs should come down. Think about, like your girlfriend said, the paperwork with the government and stuff like that.
If you streamline that, the cost you would think would go way down. Now people are saying this is replacing [00:41:00] people. But the thing is, there’s a case to be made that yes, it replaces the job you hold now, but there’s nothing to say that you can’t go into this type of field and be and create jobs.
It’s gonna create so many jobs.
Brian: For sure. It is. And it’s not gonna get rid of jobs right away. What it’s gonna do is make people much more, like it might get rid of radiologists jobs. I’m sorry, radiologists but it’s gonna, for the most part, it’s gonna make people much more productive. Yeah. And that may mean in some cases people need less of a certain person, but I don’t think it’s gonna immediately resolve in the firing or layoffs of people.
Now, the economic conditions might change that. I might be wrong, but I think as a broad Most use case scenario, that’s not gonna happen. But eventually what’s gonna happen is the people who have played with this AI and know how to prompt it and interact with it and use it are gonna keep their jobs.
And the ones that haven’t are gonna lose them. And the ones that haven’t are the ones who are gonna be like, oh, now I guess I have to adapt and learn it.
Susan: Yeah. When’s [00:42:00] the last time? When’s the last time you heard of somebody being a blacksmith?
Brian: You’re being given, like right now it’s all over YouTube, it’s everywhere.
This is your chance. This is the same reason that like, I don’t feel sorry if you’re a truck driver. I’m sorry, I don’t. Yeah. Like you have had the last, at least decade knowing that autonomous trucking is coming. What have you done for 10 years? To learn a new skill or to like, you’ve known that your job is being threatened for 10 years.
Yeah. And if you are still a truck driver who can’t do anything else, And I’m not saying that like most truck drivers are multi-skilled. I understand that. I’m not lumping anybody into a bag. But if you are just one of those people who can’t and you end up losing your job as a result of that, you really don’t have an excuse or a right to complain now, you’re not gonna have as much ramp up period with ai.
It’s gonna come way faster than 10 years. .
Susan: And they’ve been working at this for a long time behind the scenes. It’s just [00:43:00] because it’s become, they’ve not perfected it, but because they’ve gotten it to a point where they can send it out to the masses. Yeah. Now it’s the big topic. But they’ve been working on this for, oh my God, a long time.
Brian: Yeah. We’ve been playing with it since 2019. 20. Yeah. Two and three came out. So it’s been here and it’s ready, but the, it just wasn’t, we were waiting for that moment with the public consumed. Yeah. And we said this before this is the fa, this is the fastest growing software program and the history of humankind.
Yeah, by January of this year, which is, I’m almost four months ago now, so who knows what the number is now. They had a hundred million users in two months. It took Facebook four years to get there. It took Instagram two years, it took TikTok, nine months. In two months, they had a hundred million people chatting with ChatGPT.
Susan: Now that [00:44:00] I’ve got access to it and once somebody does have access to it and they see what it can do, they’re, it just, it’s mind blowing. I had to write, it’s funny, I’m not a good writer. I’m just one of my weakest skills known and I used to have like ghost writers and stuff to write things to me or for me.
Now I just write the way I normally write and then I put it in G P T and I said, okay, make this sound. A little bit more elegant or more professional or whatever, and it takes my words and just replaces like with more sophisticated words and come out the other end and I’m like, that’s it. I don’t have to ask anybody to edit for me anymore.
Yeah. I may have to tweak it a little bit, it will format for you. If you play with it, you’d use it. I use it at least once a week for business at least that, I write something.
Announcer: Your team uses this like every day..
Susan: Yeah. Every day.
Brian: And we’re finding new use cases for it.
Susan: It’s just incredible because, and [00:45:00] even if I can’t get my head around what I wanna say, I just put a, my thoughts in there, which are just rambling in a way, and for some reason it figures it out, or at least hones it in that I can narrow it even more. And I’m like, yeah, that’s what I wanted.
It’s kinda like talking to somebody and bouncing it off a wall.
Brian: And so let’s spend the next couple minutes with some, and I’m gonna have to refresh my memory, but some of the other ways that this is not just a ChatGPT thing, which I think is a big problem for some people who think it’s just a chat bot.
Like how much can it really change society? It’s not, it is actually a, it’s called a large language model or an l M, but you’re just seeing it in one example, interface of sitting there in a chat box because that’s all you’ve been exposed to. So here you can see that it’s being used in Bing as their new search engine.
Google is frantically panicking about this and has released Google barred because they fell behind and so they’re trying to catch up to this stuff. But this is the same thing you saw on chat G B T, except it’s connected to the internet and it’s bing search. [00:46:00] So let’s do some research. Susan, give me an example of something you might spend hours looking for on Google search.
Susan: Find me a Campground within hundred miles of Phoenix, Arizona with a four to five star rating. How about that?
Brian: We’ll just say a five star rating.
Susan: There you go. Five star.
Brian: Okay. So you can see there’s a little bit of controls up here, right? You can make it more, we probably should have made it more precise, but more informative and all that kind of stuff. So this is powered. So I found some campgrounds near Phoenix, Arizona. They have a five star rating here. Some options, sunrise, RV Resort, Butterfield, RV Resort, Voyager.
And then it links to, so this one, it pulled from Good Sam Sunrise RV Resort campgrounds RV life.com. And then there’s three more citations here. RV Life again, RV share and Voyage Camper Vans..
Susan: They [00:47:00] did that at the bottom of where they got that information from.
Brian: So then you can click through to them, right?
If I want, if I decide I want more information, then I just click through and I can see the result of it looked for 300 heavy results in Arizona in this case, right? But so you can see all that stuff. And so there’s a couple key takeaway points here. Number one is the in, and you can do this for any kind of research, right?
It’s the same thing as a Google search. So one, you’re gonna get a better answer, you’re gonna get an answer quicker, and you’re gonna have it be able to search multiple sources much faster. You’re also gonna be able to verify that information.
Susan: A list of people, like here’s, here’s good Sam, and here’s this one, and you have to click each one. But here, it took everything.
Brian: But, so then here’s the o here’s the other question, right? What if I’m a Campground owner with a Campground near Phoenix and I’m not listed here. So this is a really key, we’re not gonna have time to go into on this episode, but you better be paying attention to this as a Campground owner because this is already released.
It is coming fast. [00:48:00] And again, you’re gonna be able to talk to it on speakers. You’re gonna be able to drive down the car, drive down the road in your car, or your RV, whether it’s on your phone or your watch, or eventually built into your Tesla or your right Airstream or whatever it is. You’re gonna be able to drive down the road and you’re gonna be able to say, man, I’m feeling tired tonight.
I’d like to stop in the next hour. Can you tell me what campgrounds are up ahead of me? Yep. And if you’re not on that list because you didn’t SEO optimize your website because you thought that website design didn’t matter and you hired the kid off five if you like all of that stuff, they’re not even gonna be given an opportunity to see you in a list anymore.
Not even gonna get to your billboard. Yeah. I have a billboard on the road, but they just asked the AI 45 minutes ago before your billboard was visible, when they already have a plan by the time they saw it. Yeah. They’re not even looking for billboards anymore.
Nope. So that’s one use case example of real world stuff. Let’s see, I don’t [00:49:00] know what else we can do. Let’s do image generation, right? So we should do that.
Susan: Oh yeah, let’s do that. That’s really interesting. Instead of taking pictures, it’ll create you can ask it to create your picture of a family sitting around a campfire or something.
I don’t know.
Brian: Yeah. So Dolly is the one that We showed you the example there, but I don’t believe that’s the best one. I’m gonna see if I can share my screen here, if it’ll let me.
Susan: Yeah, there’s one my kids use and they come up with the most insane,
Brian: We use Mid Journey is what we use at our..
Susan: They use, but it’s like those images and I’m like, what is this?
Brian: So you can see but you have to learn how to this is just like writing. Can you see that? Oh, I gotta turn this on. Oh, there you go. This is just this is just like writing, right? You have to know how to prompt this ai, right? So this is not a situation where you can just go in here and say, give me a photo of a it’s not gonna replace artists, it’s gonna change artist’s workflow.
It’s gonna change photographer’s, workflows. Nothing’s ever gonna replace taking an actual picture of a Campground or [00:50:00] something specific. It’s just not gonna happen cuz it can’t make up something. It may happen one day, but it’s not gonna happen anytime soon, I don’t think. But if you know how to prompt it, again, if you’re a photographer and you know how to use things right.
And we have our graphic designers working on this, a vibrant and captivating photograph of Ontario’s new provincial Park. We’re not gonna use this but we just played around with it with a Modern Campground article this morning, showcasing the lush unspoiled backcountry landscape under a clear blue sky.
The image features dense forest, pristine lakes, and rugged terrain that exemplify the park’s natural beauty and untamed wilderness. The photograph is taken using a, and here’s your photography knowledge. Canon EEO, S five D mark four camera, paired with an EF 1635 F 2.83 USM whatever lens, right? ISO of a hundred, shutter speed, whatever else.
You have to be a photographer to know that stuff. Yeah, but it’s the AI’s gonna listen to you. And so these are the four results it gave us. And they’re like, these are, you don’t know. These are fake. like they’re, and then [00:51:00] you can come down here and say I really like, number, this one with the little lily pads and you can upscale it.
And in seconds it will upscale it. And there’s your image right there. There’s not a chance. 99.999% of the people in the world will ever look like. I don’t even, I don’t think anybody could really look at it and say, that’s not real.
Susan: Yeah, no, it looks absolutely perfect.
Brian: You can do this. If you look at, there was a thing, a social media post that went viral with the Pope a couple weeks ago where the pope was in like some puffer code or something with this cross out over it, like bling or something.
And it went viral and millions of celebrities were sharing it all over Twitter. They thought it was real because they didn’t know. And and then I remember like way a couple weeks ago before Mr. Trump was charged with his charges, there was somebody on Twitter who generated. Images of Trump fake getting arrested that weren’t real.
And they look like he was running down New York Street with the cops chasing him in all kinds. And [00:52:00] arrest.
Susan: Good point there too. And that’s what people are saying, that’s the dangerous side of some of this. You thought you had fake news before. Now you know, how do you distinguish between real news and fake news?
Brian: The an, the answer is you still have to, the answer is teaching our kids critical thinking, number one, regardless of what political spectrum, and the answer is teaching critical thinking. But you have to know, and I guess we’re five minutes, so we’ll end with this, and didn’t get to as many tools as I wanted, but I don’t know.
We’ll see. But you have to be able to do critical thinking and you have to be able to understand that this stuff is possible. You have to know it is here and available like right now in 30 seconds. Do you have kids, Susan?
Susan: I do. They’re grown.
Brian: Okay, so let’s just pretend for a second, right? I don’t know how old .
Susan: I have grandkids. They’re little. They’re 14.
Brian: Doesn’t matter what age, they’re right. So right now, like if your kids and 98% of them do have a TikTok, or a Snapchat, or a Facebook or an [00:53:00] Instagram, and they post videos about themselves talking, I can take that video and in 30 seconds upload it to an AI and I can make a almost flawless clone of your kid’s voice.
And then I can have them call you on the phone and ask you for money. Yep. And I can even program that AI to know everything they’ve posted on Snapchat recently so that it has an idea of how it would respond to its mom in a conversation. And you better believe if you’re falling for a Kenya email that’s misspelled.
There’s a ton of people that are gonna fall for that. You don’t know that’s possible. You’re in trouble.
Susan: Yeah. That’s really scary because you look at the elderly that files for all that stuff now, and now you have this next generation of, with anything, with everything in life, you’ve, the good uses in the use, they use it for evil.
You can’t get around that. But yeah. And I think..
Brian: There’s not a reason, like you can’t just say we’re not [00:54:00] gonna use AI or we need to ban ai. There’s, and I saw great, I can’t remember the guy who, who did it on YouTube, but he gave four great examples of the four types of people that we’re dealing with it.
And I’m gonna paraphrase these probably badly, right? But they’re the people who completely ignore it and don’t wanna learn it, which is most of society right now, right? Until they’re forced to do something, they don’t wanna do it cause they don’t like change. But the people who ignore it, the people who wanna ban it, which does absolutely no good at all, because you can’t get outta the box like what you think the US is gonna ban it, or Texas is gonna ban it in California, or China’s just gonna stop, right?
You can’t do that. The per the country who wins ultimate artificial intelligence, the rest of us are in trouble. So you better hope the US and Canada and wherever we all live respectively, is moving as fast as they can on this stuff and you wanna support ’em. And then, I can’t remember what the third one was, but then, and then he said the fourth one was the people who are like me, right?
Who are early adopters or the hundred million people who have tried ChatGPT. It’s not just me, I’m not special, but those are the people who are [00:55:00] gonna be prepared for the future. And everybody thinks I’ve had so many people look at me like, you’re nuts, you’re crazy. It’s never gonna move this fast.
I had people look at me in January who didn’t think there was never, there’s never gonna be a job for a prompt engineer. And they’re all over the place and they’re paying $300,000 a year to be a prompt engineer and talk to ai. Yeah, you’ve got to this is moving at such a rapid pace.
Susan: You run, A good example is my son works for a top fortune, I think it’s top 10 companies in the country or in the nation.
And I can’t name the names, he just met with the CEOs and the sea level sweet people. And he is talking, they’re like, oh, I heard all this stuff on, on, 60 minutes and everybody’s talking about it. My son’s yeah, this is what’s coming and this is how you need to implement it.
And they’re like, ah, it’s just a fad. That’s what they keep on saying. It’s just a fad. My son’s like it’s not a fad. If you do not accept this, you know you are gonna be on the outside looking [00:56:00] in. And he sees
Brian: Those companies will be out of business in five years.
Susan: Yeah, I mean it’s just crazy that they’re just thinking it’s a fad.
I don’t know if people are just not, if they don’t, they’re putting on those blinders cuz they don’t want to see it.
Brian: Interesting thing. It depends on what you’re talking about. So this is the key to context, right? Chat, g p t. And we’ve seen, some of this in studies. Like I was watching a video of Neil Patel, who’s a good SEO guy who’s saying, we’ve seen some studies of people that we’ve, our clients who’ve interacted with ChatGPT, there’s like a X percentage. It’s pretty high, like a 60%. I never use it again type thing after I’ve experimented with it, or or a day because people’s attention spans are too short, they have too much time, they have whatever, right? But it’s not just ChatGPT, it is voice assistance. It’s gonna be in your car.
It’s AI art generation. You can do text to video now. You can edit videos with ai. You can, they, they put GPTs, they put 25 GPT agents right into a video game simulation like the [00:57:00] Sims. Oh. And had them interact with each other. And they played a whole day without any interaction where they actually talked to somebody.
And then one of the ais planned a Valentine’s Day party and decided to send out invitations and send ’em to half the town and not the other town. And then one of ’em actually got the invitation to the Valentine’s Day dance and went and asked one of the other AI agents out on a date to the Valentine’s.
It’s here. This is human level stuff. Yeah. It writes in video games everywhere. Everywhere. . And this is just, it’s not just the chat box. So back to the boardroom point, right? ChatGPT, that interface for Right. This very second might be a fad. If you define a fad as like it went up and then it went down a little bit and now it’s but that’s not, it’s not like crypto. This is for this is crazy.
Susan: Yeah, so those campgrounds and any business owner out there should be very aware and paying attention and getting on the front edge of [00:58:00] how this can be used.
Brian: And it’s not a situation like in the past, right? Where you deal with I have to learn Facebook.
That’s complicated and it’s requires a tech background and I hate it and I don’t wanna be on social media and whate the benefit to this is, it is, it may be a chore to learn it in the beginning, which isn’t really a high bar because everybody can text message on their phone, right? Yeah. Then you can talk to ai.
You may not be able to prompt like me or Susan’s son or whatever. But you’re gonna..
Susan: I’m not, yeah, I’m not a big tech person, but like I say, I just put a bunch of stuff in there and Sure. Sure enough..
Brian: For example, of the management company, the benefit to you doing this right now is that you can save so much of your own time.
Facebook didn’t give you that benefit. Nothing else that we’ve preached over the last 50 years has ever given you that benefit. Some things have, right? If you have a steep learning curve, like a CRM org, whatever, right? Yeah. But this is a very short path to saving literally hours of your day and then redirecting it to [00:59:00] whatever you want, whether that’s better customer service or spending more time with your families.
Susan: And there’s some companies that’ll implement these things for you.
That’s the new market that’s gonna come out of this.
Brian: For sure. It’s, we’re already doing it, as customer service 24/7. You should see the crazy things that we’re doing at at Insider Perks
with automations. I’ve saved probably my team 130 hours a week already. Yeah. And no one’s getting fired.
They’re all still working for me, but they’re doing things that are more fun to them. I figured out the other day there’s a woman who works for me named Russell. I figured out the other day this woman went to journalism school to be a writer. And she actually has had a lifelong dream of being able to learn and code in Python, but she was never able to do it because she couldn’t go to school for it for a long reason that we won’t get into, right?
She went to journalism school instead.
But because of the ability for me to save 30 hours of her week previously, QCing something that no longer has to be qcd because I can have a grammar checker. AI do [01:00:00] that now she has the ability for me to say Python is really important to AI and it’s gonna be important to this company, so let me go out and find a resource and I will pay you to do what you never could before the rest of your life.
Susan: Your people and your dealerships and stuff can be interfacing with their customer customers more. Cause it’s free that time. There’s just, yeah, there’s endless
possible.
Brian: Every, literally everything is different. Yeah, everything is different. The answer for what you want to do in your day that makes you valuable and productive is different for every single employee of my team.
And so how we’re able to let them do what they love to do. Is gonna be different for every single person. Yep. But the future is extreme personalization too, from the consumer side, like you’re talking about from a dealership. And we gotta go, we’re over. But we probably talk forever, but I’m sure you, oh, we didn’t know if we could fill out I important things to do.
I’m sure you do, Susan. I love it. But it’s extreme personalization, right? It’s understanding. Think about when you shrek into a hotel and that hotel asks you, do you like down or feather pillows? Are you allergic to down? [01:01:00] Do you like to be near the elevator or not near the elevator? Do you have kids?
Do you have pets? Imagine taking all that stuff, including interests, right? I’m an outdoor person and I like hiking. And then that hotel can send a confirmation email to you generated by AI that says, thanks for booking with us, Sandy. We’re so glad that you’re coming here with your kids and your dog.
Here’s a dog park that’s nearby. Here’s a playground for your eight and six year old kids who’s nearby. Here’s a hiking trail that you’ll love for sure. Everybody gets a different confirmation email. Yep, that’s doable today. I can do that today. Yeah, so it’s a really interesting, fascinating world. I appreciate everybody watching and tolerating our impromptu AI discussion.
Certainly would’ve been way more boring without Susan here to talk and interject, but
Susan: I, nope, I keep on learning more and more about it, so thank you for watching us through it.
Brian: I can’t stress enough how important this is.
Susan: And how amazing it is.
Brian: It just, and [01:02:00] you just again, I’m probably gonna deal with the next year or two years of where people are just still skeptical and think I’m nuts.
But I’m telling you, by the time you realize that I’m not crazy, I’m gonna be so far ahead of you. You’ll never be able to catch me.
Susan: Yeah, that’s exactly it.
Brian: And that’s okay. I’m having fun. So thanks. All right. Thank you guys for joining us for another episode of MC Fireside. Chats. Super appreciative of you.
I did forget because it was a weird thing and I should say this I don’t have the graphic in here, but we are sponsored by Access Parks Today. Apologies. Access Parks. Great, fantastic service. If you don’t know if you run a Campground or an RV Park, they are really high speed, super crazy, fast, big, huge company that works for the national parks and all kinds of people.
I think they’re working with KOA now or they’re about to at some of their parks and things. Just if you want really powerful high speed internet access at your hotels, or sorry, your campgrounds, national Park, maybe they do hotels too. I don’t know. I’ll give ’em a letter. Letter. Shout out, right?
[01:03:00] Then, definitely reach out to Tim, to Scott, to their sales team. They’re at trade shows. I think they’re probably down at Taco now maybe. But all around like great guys, great service, very reliable, and we’re very thankful of them for sponsoring this episode. Of the fourth week of the RV industry.
So thanks guys. I appreciate you and we will all see you next week right on another episode of hopefully with guests this time cross our, otherwise it may be more ai. Thanks Susan. I appreciate your adaptable to me and we’ll see next time. Talk to you soon.
Brian: Welcome everybody to another episode of MC Fireside Chats. My name is Brian Searl with Insider Perks here as always, with nobody except Susan. This is gonna be a great, [00:01:00] fun show for everybody who started watching right now, tune out. Because what’s basically gonna happen here is all of our special guests are in Ottawa for meetings with the RV industry.
So all of our regular people on this RV Industry show just happen to all be sitting in board meetings right now doing much more important things than talking to me on this show. But then also we had three special guestbook. Two of those asked to reschedule, and one of the other ones woke up with a cold this morning.
So it’s literally just me and Susan. And so we didn’t really have a whole plan on what to talk about today or what to cover or anything like that. So I think what I’m going to do today is, and I’ve asked Susan for her blessing on this, right? She’s gonna contribute to this. I think we’re going to take a beginner level dive and then very quickly move into advanced stuff with some of these new AI tools.
So if that interests you, stick around. It is gonna be related to the RV industry, a little bit to the Campground industry, obviously, but we really don’t have a lot of other options here at the [00:02:00] last minute. So this is something that I’m very familiar with and very passionate about, but I also really believe that it’s going to help you as an owner or as an or RV dealer or whoever, right?
Whoever you are in the RV industry or just a person in general. I think you’re gonna find ways to shortcut your workflows to be more efficient, and it’s gonna really open your eyes and blow your mind about some of the things that are possible today. And we’re not just talking about ChatGPT, we’re gonna cover a bunch of other tools as well.
Hopefully I can just make all this up on the fly. Susan and I get this no preparation, but I’m basically gonna share my screen and we’re gonna walk through some of these tools here. And if you guys have any questions, please feel free to put ’em in the chat window. And then I’ll try to pay attention to ’em and we’ll see what we can do and go for from there.
So let me flip over here and share my screen.
Susan: I’ve got a cold too, so hopefully my, the brain fog and the cold medicine just, oh, it was with [00:03:00] the spring colds.
Brian: I don’t know. I, it’s really weird. I haven’t been sick in a long time. My dog got up on the couch by herself. That’s like a record.
Susan: Yeah. I flew over the weekend, so that was probably what happened.
Brian: I hope you feel better. Okay, so here’s what I’ve got started said in front of me. This is my whole ChatGPT window here. So the first thing is I wanna just take a minute and explain what this is, and we’re gonna play a couple videos here against my better judgment, because we’re probably gonna get copyright blacklisted or whatever right on YouTube for playing audio or something like that.
But I think it’s important for us to start on what ChatGPT actually is. And so for that, I’m going to go to ChatGPT itself. And show you one of the possibilities of ways that you can disseminate and learn information a whole lot easier, right? So if you go to a new chat here, and again, I’m, we’ll get into all this plus and stuff later, right?
But I’m just gonna ask it a question. What is [00:04:00] chatGPT I’m gonna say, explain it to me so a fifth grader can understand and use an analogy, right? Some of this you have to do. This is helpful. What I wanna learn quantum computing one day, not how to actually do it, but to understand the method behind it, right?
And so I would use something like this too. Yeah. So it just depends on what you’re doing. So here’s what we’ve got. It says ChatGPT is like a really smart robot friend that can talk to you and help you with many things. Imagine having a superpowered helper that can answer your questions, give you advice, or help you with your homework.
Don’t work, but I do. It’s just, yeah, it’s different. Anyway, but think of it like this. Imagine your brain is full of library books or is a library full of books and each book has information about different things. ChatGPT’s brain is like an enormous library, much bigger than [00:05:00] yours, with millions of books inside.
This giant library helps ChatGPT understand what you’re saying and give you the best answers it can, but remember, even though ChatGPT is super smart, it is still just a machine and might make mistakes. So always double check the information and think for yourself, just like you would do with a friend’s advice.
I think that’s a pretty good explanation.
Susan: I like that. I really like that.
Brian: So hopefully that helps you guys understand at a base level what ChatGPT is. And so to get it and to access it, all you have to do is go to this website, openai.com. And we’ll, maybe I can stick it in the chat here for people.
We’ll do that in a little bit. Let me see. Chat openai.com. Hopefully that goes to all the different social networks there that we can comment on. So openai.com, you can sign up for a free account at OpenAI. When you do that, it is going to log you in to this page right [00:06:00] here. Sorry, I guess I have to log in first, right? And you’re gonna be dumped on this somewhat confusing account.
And I’ve had people tell me why I signed up for an account. How do I actually access it? The answer is you can click on chat here. And that will actually not do the right thing. Sorry, click on playgrounds at the top here. And then you can click for And then here’s looking for ChatGPT try it now. Or you can just go to, I think it’s chat.openai.com and it will make you log in. So ultimately this is the screen that you want to get to. And when you get to it, you’re on the left hand side, everything is gonna be blank for you. You can see some of the things that I’ve done here. Maybe some I wanna share, maybe I don’t.
But it’s live for the world. It’s all good birthday ideas from my girlfriend. She actually saw those. They were really cool. We were trying to do weird, extravagant, crazy. . But so [00:07:00] this is what you’re gonna end up on, right? You’re just gonna see literally a black or a white page depending on your theme.
And you are going to be able to. Talk to it, and that’s all you have to do. Now, I wanna preface this by saying one of the biggest things that we’ve seen and we continue to see when you deal with things like what we’re gonna talk about today as well as ChatGPT, is we as a society for the last 24 years have been really dumbed down when it comes to interacting with the internet.
And what I mean by that is we’ve had to and been forced to go to Google and not type complete sentences because Google doesn’t understand it. We’ve had to shorten everything we say down into. Campground near Phoenix or RV dealer near San Antonio, right? This is just not the way that we would normally talk as a human being to a voice assistant or to a friend or to a person of any kind sometimes.[00:08:00]
Susan: And sometimes it doesn’t come back with what you’re really looking for because you put it in the wrong order or it misinterprets it.
Brian: Yeah. So that’s fascinating to me because we’ll get to that later when we dive into Bing search a little bit and the upgrades that they have with ai.
But that was one of the things that they highlighted in their presentation for Bing search was that only 50% of search queries actually get answered, which was astonishing to me. As powerful as search has become it really still hasn’t evolved in 24 years and it isn’t as useful as we need it to be.
But that’s, this is one of the problems that early, early adopters at AI are going to have. Maybe not the early adopters, but early people who try to use it, who aren’t as familiar with it, right? And that is that you can type a keyword in here. So you can say something like, write a blog article
about, pick a topic, Susan.
Susan: Campfires.
Brian: Okay, there [00:09:00] we go. It’s gonna come in here and it’s gonna write title, the Magic of Campfires, A Journey into the Heart of Nature. And then we’re not gonna read this whole thing, but let’s just read a couple sentences, right? There’s something magical about sitting around a campfire, watching the flames dance, and listening to the crackling of the wood as it burns.
Whether you’re Camping in the great outdoors or simply enjoy a backyard fire pit, campfire has the power to bring people together, create lasting memories, and connect us to the natural world. And this blog post will explore the alert of campfires, share some tips for building and enjoying a safe campfire, and delve into the cultural significance of this ancient tradition.
So again, this is at face value. Even if you only type it this way, in that short of a sentence, write a blog article about campfires. You are going to get an article that is probably at the same level as a mediocre writer would be. And I don’t wanna lump anybody into the mediocre standpoint, right?
But let’s just [00:10:00] pretend, for example, that we use five as an example. The difference between a $5 blog post and a 20 or a $50 blog post, right? And certainly there are some excellent writers who charge less for blog posts, but so this is at its surface, right? Something that a lot of people might just take and copy paste onto their blog, and you can, for the most part, this is not going to plagiarize.
You should obviously check and make sure, but for the most part, it is gonna reorder the words and create something that’s original and unique, whether it’s high quality, whether it has good grammar, whether it’s fact checked is a whole different story. But you could at surface level copy and paste this into a blog post, and then you have something that is about the magic of campfires or whatever it decided, right?
You could write this thing again. And it might choose something different, right? From different subject lines to do or whatever else. So no two generations are ever going to be the same.
Susan: It’s still going. I, I wouldn’t ever think there’s [00:11:00] this much about..
Brian: It’s still going. So it’s interesting. So then let me show you what you can do then with some more.
Let’s actually hold off on that. We’ll hold off on the advanced prompting, right? But, so this is an example. You can write a blog post, but as you heard it explained in the fifth grader thing, it has a whole library of knowledge, which means that you can use it for absolutely anything you want to use it for, or any question.
So one of the examples I’ll frequently give when we’re presenting to either boards of directors about AI or, large companies or things like that, is, we will come in here and we’ll use an example of something that is very relatable to them as, a management company for a Campground, right?
Let’s just pretend that’s an example. We’re gonna just do new chat here. And when you do a new chat, by the way, it basically resets the memory of chat, e b T. If you continue in this same window, it will remember what it is written above and allow you to either refine it or change it or have a conversation with it.
So [00:12:00] you could say, I’m not gonna type it, but you could say, change the last sentence to this and it would rewrite the blog post and follow your instructions.
Susan: Tell it to shorten it. You can tell it to shorten it, you want it to be. With it until you get your final product.
Brian: Yeah it’s really interesting. We’ll go back down through here and maybe if we need to kill time later, and we’ll talk about some of the things that, that I’ve done with it in the past. I probably don’t even remember half of ’em that goes so back so long. But, so let’s pretend, let’s start with your Campground management company as a use case.
Then we’ll move into a use case briefly for Campground owners, and then we’ll talk about maybe somebody from the RV industry in a way that they might use it. Just very brief examples, right? So let’s say I am a Campground management company and I. I am a management I’ll just say a third, management company for campgrounds.
I am looking to increase my [00:13:00] portfolio of parks that I manage. What are some strategies I can take to make myself more visible to potential Campground owners who might hire me or build up my brand so they notice me? And then again, see how I’m prompting this thing.
I’m not just saying I’m a third party management for campgrounds. Give me some ideas. Yeah, the longer you write and talk to it like a human, the better result you’re going to get from it. So build my brand so they notice me. Let’s think about this step five step and give me five ideas. And the more specific you are, the more specific of a result you’re gonna get.
So frequently you’ll hear people say, [00:14:00] it’s all generic, it all comes out, whatever, bland, it’s the same repetitive thing. That’s because you’re not prompting it correctly. It really is that simple. So here’s an example. I’m a third party management company. Let’s see what we got. So we’ve got build a strong online presence.
Create a professional and user friendly website, showcases your services experience and success. Stories of campgrounds you’ve managed, include a portfolio section, et cetera. Else. Utilize search engine optimization. We’ve got engage with potential clients on social media platforms, so good advice there.
Sharing informative content. Industry news, obviously from Modern Campground, right? And updates about your company. Consider creating a company blog to share tips and insights related to Campground management. Good advice so far. Attend industry events and trade shows. So participate in trade shows, conferences and industry events related to Camping.
Consider sponsoring or hosting workshops or seminars at these events. Offer free consultations or audits. Very good advice.[00:15:00] Leverage partnerships and referrals. So build partnerships with industry association suppliers and other businesses. These can help you gain access to a broader network of potential clients.
And then what is our fifth option? Invest in targeted advertising and marketing. So use targeted advertising and marketing campaigns to reach Campground owners who may be interested in your services. So this is really good advice from my perspective. And so again, this is not necessarily a boom, I’m gonna copy paste this.
This is my strategy, this is exactly what I’m gonna do. But this is a starting point for you to, instead of spending how many countless hours on Google, researching and reading blogs and clicking and going back frustrated that blog didn’t have what you need and changing the keyword in your search and going to page 20, and this is your answer.
Yeah. This seems you dozens and dozens of hours of different things. Now, not every strategy here is going to work for you, but you’re probably going to get an idea of what you wanna do.
Susan: What’s a great starting point? Think about it. [00:16:00] What’s the hardest thing of doing some of this stuff is how you start it.
And getting that and getting all that starting information. Like you said, it may not apply to you in some aspects, but you could take this and now you’ve got the groundwork to, to tweak it and change it for what you’re looking for.
Brian: But then remember, you can have a follow up conversation with it too.
So you can say I’ve looked at these five. I’ve got my online presence taken care of. I do offer free consultations. I’ve leveraged partnerships and referrals. I’m investing in advertising. But wait, I didn’t consider maybe industry events and trade shows. So tell me more about number two. And it knows its conversation history, and it’s gonna tell you attending industry events and trade shows is a valuable strategy for increasing visibility.
Here are some additional details and tips for making the most of this strategy, and then it will again, further ideate for you. So research the relevant events. Consider both local [00:17:00] and national events, as well as virtual events that may have become more popular in recent years. Plan your participation.
Determine how you wanna participate in each event. Options may include attending as a visitor, exhibiting as a vendor, sponsoring the event, or presenting as a speaker. Design an eye-catching booth. It’s a little slow today.
Network and engage with people. Use them as an opportunity to network with Campground owners, operators, and other industry professionals. Be proactive in starting conversations and introducing yourself. Like it even, this is very detailed and you can even ask it again. We could go another step further and say, give me more on number three, because I’m an introvert, right?
And give me some tips on how to, I don’t normally talk to people or walk up to them, so what are some ways I can overcome, not necessarily my fear but just that tendency to not do that at industry events or whatever you want to ask about, and then present or host workshops, follow up after the event, [00:18:00] and then stay informed and evolved, or stay informed and involved about industry events and plan your participation.
I’m gonna have to take some drinks here cause I’m not used to talking this much.
Too much. Yeah.
Susan: Is great stuff. It’s like they say it’s revolutionary. It really is.
Brian: Yeah. And it’s gonna fundamentally change all of society. It already is. And what’s gonna happen is the people who are able to take advantage of this stuff and prompt it correctly, talk to it correctly, are the people who are gonna win.
And so this is conversations, right? We had with, for example our lawyer we, I went to, not my lawyer, but I ended up calling somebody about a patent a couple weeks ago. And I hadn’t talked to them in years. They’re back in Ohio where I don’t live anymore. But I was having a conversation with them and I said, this isn’t gonna replace lawyers.
What this is gonna do is change which lawyers are successful and put the other ones out of business. And so it’s a very simple [00:19:00] analogy you can think of like this. If you have two law firms and we’ll just pick a city and say San Antonio, right? And two friends both need the same legal thing, issue done, right?
I need a NDA contract for my company. So one of ’em goes to law firm A, one of ’em goes to law firm B, law Firm A does not use ChatGPT or AI tools. And typically, as has been the case for lawyers for, and I’m not insulting anybody, but their workload is high rate. They submit and pay and then they get their contract N D A back in two weeks or three weeks or however long it takes that firm to analyze and research and get back to it and hire a paralegal and write it right.
And then, so that’s John and then Peter over here at the other law firm that does use ChatGPT pays the same price or maybe even cheaper, and gets his result in two days. Peter’s gonna come over to John. And he’s gonna say, what are you still waiting for buddy? I have my N D A back. Are you ready to go?[00:20:00]
And then John’s gonna be like, this is unbelievable. I’m going to the other law firm where you’re at so I can have it done in two days. And that’s what’s gonna change. The lawyers and the accountants and the marketers and the people who can use this stuff correctly are going to be able to move so much faster than everyone else.
It’s going to be unbelievable. Yeah. And how can..
Susan: There’s gotta be a person behind it fact check checking. You can’t just ask it for something in the legal field or anything else like that. You the, it writes it down and that’s where, like you said, the lawyer goes over it makes sure it’s, correct.
Brian: So this is the interesting part, right? Yes. It absolutely needs fact checked, but still it shortcuts for those law firms, the ability of, all we have to do is fact check now. So that’s why it’s not instant, there’s not a generator. You’re gonna take two days to get it back, but even the fact checking piece is gonna change soon.
So let me show you this. I was showing my team this [00:21:00] morning and this is where I’ll probably just get flagged.
Susan: Yeah, you can’t believe what’s in here. You’re not a lawyer, so you can try to write it yourself, but you don’t know if it’s, you know what’s true and what’s not true is in, so you don’t need a professional to fact check things.
And, but..
Brian: This is interesting people, Susan, right? I didn’t interrupt, I’m sorry. This is interesting to me because this is a reason that people will say, I’m not using ai because it lies and it makes stuff up. And it absolutely does. It does sometimes. Mostly with facts and dates, but it’s gotten a lot better than that with the new model of GBT four, they released.
But here’s the thing, when was Google ever good? When could you ever just Google and decide oh, it’s in Google at number two, so that’s a hundred percent true. I’ll just copy, right?
Susan: They make commercials about, oh yeah, I, I learned it online. It must be true.
Brian: So none of this has changed. You still need to be a [00:22:00] responsible adult and fact check what you’re reading. Yeah, it’s just in a different interface and it’s giving you the result a whole lot quicker. Correct. So I wanna show you this real quick, and this is probably gonna get me flagged.
We’re gonna do it. This is Greg Rockman recently, a couple days ago, gave a TED Talk and we’re not gonna watch the whole thing obviously, but just a couple highlights of this thing we’re, we were talking about fact checking, and then we’ll come back to it in a little bit, right? But, so this is a preview of something they’re building.
And actually I should preface this by saying, let me share this tab over here. So up at the top here, you can see I’m on chat, G b t plus subscription, which means I pay for it at 20 bucks a month, which is an absolute steal for what they’re giving you still if you don’t wanna pay for it for free and if you pay or have it for free.
And if you pay for it, you get access to GPT4, which is their new model. But also, if you are a developer, then you can apply to be on a wait list and get early access to what they’re calling plugins. And plugins is [00:23:00] even gonna change the game further. I don’t know if you’ve seen this, Susan.
Susan: Yeah. My son’s a beta tester.
What I Exactly. Yes. Exactly. So you get to go in before other people do.
Brian: Yeah. But what this is basically is an app store for ChatGPT, and this is going to flip the economy of all the things, and this is obviously my opinion, but all the things in the Apple App Store and the Google Play Store that you download to your phone other than games, there’s literally gonna be no need to have anything on your phone from an app store again in a few years and maybe even sooner than that.
And here’s why. And then I’ll show you the demo and you’ll be set up for what he’s gonna show you. This plugin store here is very early, like they just released this I think at the end of March, but there are hundreds and hundreds of apps already being developed for this. And as soon as they approve them and release them, Which they’re gonna do in the coming weeks fast.
You’re gonna see all this stuff in here, [00:24:00] but here are the initial partners. So you’ve got Kayak, you’ve got Expedia, big names, right? Instacart. I think on the next page there’s, yeah, Wolf from Alpha, the online dictionary, open table where you can reserve restaurants. Okay? So what this actually does is this allows you to use natural language, so typing just like we did, right?
And execute things on the internet. Like this will do tasks for you. So let’s come here and show you an example. We’ll see, this is again in beta, so I don’t know if this is gonna work, but we’re gonna choose our Instacart plugin, which for those of you who don’t know, is a grocery delivery service. And I’m gonna say I want to have a vegan meal.
I wanna have a stir fry vegan meal. Wow. I can’t spell today, can’t I stir fry vegan meal for dinner?
The ingredients I need in my [00:25:00] cart card, let’s see if this works.
So it’s gonna give you the recipe first, and then I think it’s gonna use Instacart after that. But it’s gonna give you an actual recipe and it’s pretty spot on with some of this recommendations because again, it knows the whole library of all the books, of all the internet, and so it has the ability to share that stuff with you.
So let’s let it finish here. Would you like me to add these ingredients to your Instacart shopping list? Yes.
So it’s thinking, and then you can see it’s using its tool that has access to, it’s actually using Instacart and it’s gonna come back to us in a second sometimes.
Susan: And it’s so nice cause for anybody who cooks or bakes and stuff, you go over your recipe, and then you have to add it to your [00:26:00] list. And here you just say, I wanna make a this meal, add it to My Instacart. And it gives you the recipe and everything you need and it’s in your Instacart.
And you don’t have to think about it again until it arrives. And then you have to make it.
Brian: So here’s your, yeah, here’s your thing, right? So here’s your Instacart shopping recipe. So we’re gonna click this and I’m gonna share this tab instead with you. And you can see it’s taking me to Instacart here.
And this is my little local zip code, so here’s your ingredients. And you can just click, add 10 items to your cart and check out. But it also gives you this visual interface here. So you can change and say, oh, I want more broccoli Floret. I want more bell peppers. And it’s done. Everything you need to make a stir fry is here.
It’s decided to put tofu in it per your recipe. Carrots, red onions, a coffee, Hector, here’s your soy sauce, everything else. And then other things you may already have as suggested by Instacart. And then you can choose your store. So t and t Supermarket, oh, I want real Canadian Superstore. So it’s gonna go out and look for the same things there.
And this is all [00:27:00] Instacart at this point, right? But that’s it. So the idea is this thing is going to have the tools for you to do this with all of these apps that are in here. So Expedia, it can search for pricing on trips. Same thing with Kayak. And you’re gonna have the ability to do this with hundreds of different things.
Eventually, you’re gonna be able to log into your bank account if you want to, and connect all of your apps that you would on an iPhone or an Android or whatever, right here. It’ll be private, you’ll be able to log in, right? And then you’ll be able to say ask a question about anything. How much money do I have left in my bank account?
And is that enough to get me to Friday when I get my normal paycheck? And do I have enough money then to buy this recipe from Instacart, stay within my budget when you’re at it and it’ll do it all, it’ll perform multiple tasks in a row.
Susan: You won’t be asking Siri or Alexa anymore. Anything. I mean it’s not gonna be run by this.
You’ll just tell them.
Brian: That’s the interesting part. And let’s get to that in a second. Cause you’re right about Siri and in Alexa, but you’re also wrong, I [00:28:00] think. So let’s do, so let me go back here. So I’m gonna show you this fact check thing and what he’s using here to do this fact check is, and it’s on a journalism article, right?
But it applies to anything you wanna fact check, is they also have a new plugin coming that will let chat G B T browse the internet. So it uses bing searches API and can get realtime information and actually browse list websites, click the websites, read the websites, extract the information and actually have upstate information.
So this is what this looks like. I’m sure we will maybe get banned from this, but we’ll see. Just for me.
Video: Now, in this case, I’ve actually given the AI new tool. This one is a browsing tool where the model can issue search queries and click into webpages, and it actually writes out its whole chain of thought.
As it does it, it says, I’m just search for this. And it actually does the search. It, then it finds the the publication date and the search results. It then is issuing another search query. It’s gonna click into the blog post and all of this you [00:29:00] could do, but it’s a very tedious task. It’s not a thing that humans really want to do.
It’s much more fun to be in the driver’s seat, to be in this manager’s position where you can, if you want, triple check the work and outcome citations. So you can actually go and very easily verify any piece of this whole chain of reasoning. And it actually turns out two months was wrong, two months in one week.
That was correct.
Brian: So you can see when you can access the internet, then you can access UpToDate realtime information. And that’s just one example of what you can do for it. But it’ll go out and it’ll use the similar thing to you, you would fact check on Google, right? It’ll use Bing Chat and I’ll show you away when we get to Bing chat in a second that we’ll do that.
But here’s the same example, right? I’m gonna show you something else here with image generation that we’re gonna move on to in a second. But.
Video: You can see that ChatGPT is selecting all these different tools.
Brian: Here’s the same thing. He’s using Instacart right? To add to the shopping cart, just like I showed you.
And then it gives him his shopping list and he goes through that. We’re not gonna duplicate all that. And then I think [00:30:00] it is in image generation here, it might have been before Instacart. I think this is it.
Video: For example, if you’re shown a math problem, the only way to actually
and the interesting thing about these tools is they’re very inspectable. So you get this little pop-up here that says,
Brian: Here. It’s this is an unreleased plugin that even I don’t have access to yet, that he’s demoed in stage. And draw a picture for those of you who haven’t seen it.
Have you heard of Dolly Susan? So Dolly it’s really poor image generation right now, in my opinion. Mid journey is better, but he’s showing an updated example that they haven’t released to the public yet. So check out what you’re gonna be able to do through a plug in here soon..
Video: and you can do things like ask, suggest a nice post TED meal and draw a picture of it.
Now you get all of the sort of ideation and creative back [00:31:00] and forth and taking care of the details for you that you get outta ChatGPT. And here we go. It’s not just the idea for the meal, but very detailed spread. So let’s see what we’re gonna get. But ChatGPT doesn’t just generate images in this case.
Sorry, it doesn’t generate text. It also generates an image. And that is something that really expands the power of what it can do on your behalf in terms of carrying out your intent. And I’ll point out, this is all live demo. This is all generated by the AI as we speak. So I actually don’t even know what we’re gonna see.
This looks wonderful.
Brian: So you can see the power of these tools, right? They’ll be able to generate images, they’ll be able to do literally anything an app store can do. Some of the things we’re looking at from a Modern Campground perspective is can we feed our articles into it? Can we feed information about specific campgrounds into it so that it has updated and accurate information about what amenities we offer in the cabins, right?
To reach a larger audience of potential people. And those things are [00:32:00] eventually gonna come to Bing too, so you can feed it into search. Now, before I flip over to Bing real quick, Susan, I wanna address your Alexa question real quick. Yeah. You’re right. Alexa in Siri and Google Assistant are dumb as bricks compared to what you’re looking at as far as conversational ai.
They’re not even ai, they’re just pre-programmed to hear a specific word, respond with a specific thing. Which is why everybody hates chatbots on websites because they don’t work. But eventually, and I don’t honestly, other than cost, I have no idea what’s holding Microsoft up from doing this, but they’re gonna release a voice interaction that you can talk to this with.
And the same thing, you can type in that, the box, and we’ll flip back to the box, the same thing. You can type in this box. You’re gonna be able to speak to eventually a speaker in your house, to your watch, to your phone, to your car, to your tv, to your whatever, like to your refrigerator, to what it is gonna be everywhere.
And it’s gonna be actually helpful. And the amount of things that people can [00:33:00] do with it, it’s unbelievable. You could speculate forever, right? But that’s when the mass adoption is really gonna hit people and it’s gonna come fast. Is it’s gonna be in every corner of your life. Yeah.
If you are a child today in school. You will never spend a day of your life without AI by your side. Ever.
Susan: Isn’t it crazy?
Think about that. You know how far we’ve come from since when we were kids and it was a dial-up phone with the rotary and party lines. Maybe not party lines. I knew some people that hit party lines still, you walked outta the house and you were gone.
Nobody can find you or get ahold of you. Now, the kids these days will have a constant companion constant. And that’s the knowledge they can have, and what they can do with it. And that’s why the colleges are a little bit scared of it because there’s a lot of articles out there saying, oh, people can cheat and stuff like that.
And yeah, to some extent, yeah, I can have ’em write [00:34:00] me an article on puck Finn and the book and all that kinda stuff. But I think a lot of what people are saying now is, okay. It’s coming. How can you get around and how can you use that?
Brian: I actually show, I saw a fascinating article about education on this.
Months ago when it first came out, but there was actually a professor in a college, can’t remember where, but was one of the early adopters of this. And instead of allowing, not just allowing ChatGPT in his classroom, he made it mandatory for all the students to have it open on their laptops.
And what he did was actually really mind-blowing. He actually had the students, he didn’t tell them to do this, but the students did this as an example. Some didn’t, right. But used it as he was giving his lecture to ask follow up questions. What does this mean? What did he say? Can you expand on this more?
And you know what that did? It stopped the questions from people who were behind the rest of the class, allowed them to catch up and continue the flow of the class to be smoother and less interruptive so they could [00:35:00] cover more topics and be more educated by the end of it. And that’s just one example.
Susan: That’s cool.
Brian: So that’s, that’s the idea, right? Like the. What we need to be teaching our kids is not, and this is obviously my opinion, right? It is controversial. You can yell at me later or whatever, or in the comments if you want. But like we, we don’t need to have our kids memorizing things. We need to be teaching them critical thinking.
Susan: Oh, we had this discussion last night at dinner. About, what we learned in school and the math and all that kind of stuff and history and, all this stuff that you can find on the internet now. And what we should be teaching our children is exactly that. Critical thinking, problem solving stuff that you take this stuff and how to use it.
Brian: Because that’s what’s gonna happen, Susan. Like you’re looking at these prompts, right? You’re gonna type in a prompt, into an AI and you’re gonna be like, that sucks. I don’t like that. How do I make it better? Critical thinking, why did it give you a result you didn’t like because you prompted it the wrong way.
[00:36:00] Let’s rewrite the prompt and make it better. The future is critical thinking and the command of the English language.
Susan: Just because you wanna start a business and you ask AI to do it, it doesn’t, they give you all the answers, but who ends up implementing it? How do you implement it?
Those type of thought patterns that I think we’ve been saying that in colleges and schools all along is real time practice rather than book learning. We’re going to this next step and this isn’t gonna go away, so everybody can whine about, oh, it’s gonna change the world. The internet changed the world.
Your telephones, electricity changed the world. It’s what you do with it and how to use it that will change the world in the right way. Absolutely. That’s my opinion.
Brian: No, I hundred percent agree with you. And that’s but the problem is the people who are, and again, everybody, almost everybody in the whole world with everything that new comes out is resistant to change.
We don’t like it, we hate it. Whatever. I may be in aberration. I love it and thrive on it. But but that’s the thing is this is gonna force [00:37:00] you to change because, and we were talking about this the other day, I was talking about this actually with my girlfriend. So my girlfriend works at a hospital and she, and we were talking about ai, right?
And she was saying, government bureaucracy is so slow at insert blank, right? But we’re just talking about hospitals now, right? Whether you’re in the US or Canada or wherever else, government bureaucracy is slow. And so her debate or point to me was that it’s gonna take 10, 20 years for this to be adopted at hospitals to where it can take.
And you’ve seen Microsoft companies and other companies have it where it can summarize doctor’s patient notes already. And they’re like, these are, it’s being implemented in hospitals to make record keeping more efficient, to generate charts, to do things that just save doctors paperwork time so they can spend more time with their patients, which is a great outcome.
But back to her argument just for this whole thing, right? So her argument was, it’s gonna take the bureaucracy 10 to 20 years. And so my counterpoint wasn’t, I don’t know if I’m gonna be right, I certainly know nothing about doctors in the medical field, but this is how I see [00:38:00] it. I said to her, I said, you know what’s gonna happen is there’re gonna be early adopters of this AI technology.
Let’s just pick on, I’m from Ohio, right? So the Cleveland Clinic, okay? One of the leaders in cancer research in the United States, let’s pretend, and I don’t know if they are or aren’t, that Cleveland Clinic is one of the early adopters of ai. What is gonna happen and it already exists by the way, where there’s an AI that can replace a radiologist that can diagnose cancer in a picture with 99% accuracy.
It already exists and it is going through approval at the FDA right now. So what happens? When the hospitals that adopt AI can predict, solve, and treat and prevent cancer with 98% accuracy and the ones who don’t only have 77% or make up a number. Yeah. And at what point your patients, there’s not only switching hospitals, but at what point does the board of your hospital go what are we doing?
And then all of a sudden it like, there’s too much [00:39:00] pressure for I don’t want to go to this hospital die. I’d rather go to this one and have a 20% higher chance of being cured of cancer.
Susan: Yeah, no, I, it’s gonna push that envelope. No, I was gonna say for those who see this as a tool that to make it better, And adopt it are gonna be way ahead and the rest are gonna be left behind either trying to catch up or irrelevant.
Brian: And to be sure there are thousands of unknown questions in that scenario, right? And we continued our discussion and had a lot of those, right? What about insurance? Does that mean rich people can afford AI and poor people can’t? Do insurance companies pay for it? Do they not pay for it?
Obviously we don’t have all those answers, but I really firmly believe if an AI can diagnose cancer as it already can, we’ve discussed, and it will only get better at right then, that is a whole lot cheaper of a test to do, then paying a radiologist to sit there and analyze it and do the charts and take weeks to get back to you, which means [00:40:00] very quickly the cost of that test is gonna come down and insurance companies are gonna be more willing to pay for that test than they are for the radiologist, which in my mind makes it more accessible to everybody on an equal playing view.
Susan: And don’t you think? It will, it will misdiagnose things. I’m sure at some points..
Brian: But most, more accurate than a doctor.
Susan: that’s what I’m saying. I think it’s gonna be a lot more accurate than a doctor in the..
Brian: It’s not because the doctor isn’t good. It’s because the doctor is human.
Susan: It’s human. You’re, you’ve got eyes, you’ve got distractions, you’ve got a lot of different things going on. So early prevention, because it’s now available a lot easier for people, a lot cheaper. And the misdiagnosis and malpractice and all that, all the costs should come down. Think about, like your girlfriend said, the paperwork with the government and stuff like that.
If you streamline that, the cost you would think would go way down. Now people are saying this is replacing [00:41:00] people. But the thing is, there’s a case to be made that yes, it replaces the job you hold now, but there’s nothing to say that you can’t go into this type of field and be and create jobs.
It’s gonna create so many jobs.
Brian: For sure. It is. And it’s not gonna get rid of jobs right away. What it’s gonna do is make people much more, like it might get rid of radiologists jobs. I’m sorry, radiologists but it’s gonna, for the most part, it’s gonna make people much more productive. Yeah. And that may mean in some cases people need less of a certain person, but I don’t think it’s gonna immediately resolve in the firing or layoffs of people.
Now, the economic conditions might change that. I might be wrong, but I think as a broad Most use case scenario, that’s not gonna happen. But eventually what’s gonna happen is the people who have played with this AI and know how to prompt it and interact with it and use it are gonna keep their jobs.
And the ones that haven’t are gonna lose them. And the ones that haven’t are the ones who are gonna be like, oh, now I guess I have to adapt and learn it.
Susan: Yeah. When’s [00:42:00] the last time? When’s the last time you heard of somebody being a blacksmith?
Brian: You’re being given, like right now it’s all over YouTube, it’s everywhere.
This is your chance. This is the same reason that like, I don’t feel sorry if you’re a truck driver. I’m sorry, I don’t. Yeah. Like you have had the last, at least decade knowing that autonomous trucking is coming. What have you done for 10 years? To learn a new skill or to like, you’ve known that your job is being threatened for 10 years.
Yeah. And if you are still a truck driver who can’t do anything else, And I’m not saying that like most truck drivers are multi-skilled. I understand that. I’m not lumping anybody into a bag. But if you are just one of those people who can’t and you end up losing your job as a result of that, you really don’t have an excuse or a right to complain now, you’re not gonna have as much ramp up period with ai.
It’s gonna come way faster than 10 years. .
Susan: And they’ve been working at this for a long time behind the scenes. It’s just [00:43:00] because it’s become, they’ve not perfected it, but because they’ve gotten it to a point where they can send it out to the masses. Yeah. Now it’s the big topic. But they’ve been working on this for, oh my God, a long time.
Brian: Yeah. We’ve been playing with it since 2019. 20. Yeah. Two and three came out. So it’s been here and it’s ready, but the, it just wasn’t, we were waiting for that moment with the public consumed. Yeah. And we said this before this is the fa, this is the fastest growing software program and the history of humankind.
Yeah, by January of this year, which is, I’m almost four months ago now, so who knows what the number is now. They had a hundred million users in two months. It took Facebook four years to get there. It took Instagram two years, it took TikTok, nine months. In two months, they had a hundred million people chatting with ChatGPT.
Susan: Now that [00:44:00] I’ve got access to it and once somebody does have access to it and they see what it can do, they’re, it just, it’s mind blowing. I had to write, it’s funny, I’m not a good writer. I’m just one of my weakest skills known and I used to have like ghost writers and stuff to write things to me or for me.
Now I just write the way I normally write and then I put it in G P T and I said, okay, make this sound. A little bit more elegant or more professional or whatever, and it takes my words and just replaces like with more sophisticated words and come out the other end and I’m like, that’s it. I don’t have to ask anybody to edit for me anymore.
Yeah. I may have to tweak it a little bit, it will format for you. If you play with it, you’d use it. I use it at least once a week for business at least that, I write something.
Announcer: Your team uses this like every day..
Susan: Yeah. Every day.
Brian: And we’re finding new use cases for it.
Susan: It’s just incredible because, and [00:45:00] even if I can’t get my head around what I wanna say, I just put a, my thoughts in there, which are just rambling in a way, and for some reason it figures it out, or at least hones it in that I can narrow it even more. And I’m like, yeah, that’s what I wanted.
It’s kinda like talking to somebody and bouncing it off a wall.
Brian: And so let’s spend the next couple minutes with some, and I’m gonna have to refresh my memory, but some of the other ways that this is not just a ChatGPT thing, which I think is a big problem for some people who think it’s just a chat bot.
Like how much can it really change society? It’s not, it is actually a, it’s called a large language model or an l M, but you’re just seeing it in one example, interface of sitting there in a chat box because that’s all you’ve been exposed to. So here you can see that it’s being used in Bing as their new search engine.
Google is frantically panicking about this and has released Google barred because they fell behind and so they’re trying to catch up to this stuff. But this is the same thing you saw on chat G B T, except it’s connected to the internet and it’s bing search. [00:46:00] So let’s do some research. Susan, give me an example of something you might spend hours looking for on Google search.
Susan: Find me a Campground within hundred miles of Phoenix, Arizona with a four to five star rating. How about that?
Brian: We’ll just say a five star rating.
Susan: There you go. Five star.
Brian: Okay. So you can see there’s a little bit of controls up here, right? You can make it more, we probably should have made it more precise, but more informative and all that kind of stuff. So this is powered. So I found some campgrounds near Phoenix, Arizona. They have a five star rating here. Some options, sunrise, RV Resort, Butterfield, RV Resort, Voyager.
And then it links to, so this one, it pulled from Good Sam Sunrise RV Resort campgrounds RV life.com. And then there’s three more citations here. RV Life again, RV share and Voyage Camper Vans..
Susan: They [00:47:00] did that at the bottom of where they got that information from.
Brian: So then you can click through to them, right?
If I want, if I decide I want more information, then I just click through and I can see the result of it looked for 300 heavy results in Arizona in this case, right? But so you can see all that stuff. And so there’s a couple key takeaway points here. Number one is the in, and you can do this for any kind of research, right?
It’s the same thing as a Google search. So one, you’re gonna get a better answer, you’re gonna get an answer quicker, and you’re gonna have it be able to search multiple sources much faster. You’re also gonna be able to verify that information.
Susan: A list of people, like here’s, here’s good Sam, and here’s this one, and you have to click each one. But here, it took everything.
Brian: But, so then here’s the o here’s the other question, right? What if I’m a Campground owner with a Campground near Phoenix and I’m not listed here. So this is a really key, we’re not gonna have time to go into on this episode, but you better be paying attention to this as a Campground owner because this is already released.
It is coming fast. [00:48:00] And again, you’re gonna be able to talk to it on speakers. You’re gonna be able to drive down the car, drive down the road in your car, or your RV, whether it’s on your phone or your watch, or eventually built into your Tesla or your right Airstream or whatever it is. You’re gonna be able to drive down the road and you’re gonna be able to say, man, I’m feeling tired tonight.
I’d like to stop in the next hour. Can you tell me what campgrounds are up ahead of me? Yep. And if you’re not on that list because you didn’t SEO optimize your website because you thought that website design didn’t matter and you hired the kid off five if you like all of that stuff, they’re not even gonna be given an opportunity to see you in a list anymore.
Not even gonna get to your billboard. Yeah. I have a billboard on the road, but they just asked the AI 45 minutes ago before your billboard was visible, when they already have a plan by the time they saw it. Yeah. They’re not even looking for billboards anymore.
Nope. So that’s one use case example of real world stuff. Let’s see, I don’t [00:49:00] know what else we can do. Let’s do image generation, right? So we should do that.
Susan: Oh yeah, let’s do that. That’s really interesting. Instead of taking pictures, it’ll create you can ask it to create your picture of a family sitting around a campfire or something.
I don’t know.
Brian: Yeah. So Dolly is the one that We showed you the example there, but I don’t believe that’s the best one. I’m gonna see if I can share my screen here, if it’ll let me.
Susan: Yeah, there’s one my kids use and they come up with the most insane,
Brian: We use Mid Journey is what we use at our..
Susan: They use, but it’s like those images and I’m like, what is this?
Brian: So you can see but you have to learn how to this is just like writing. Can you see that? Oh, I gotta turn this on. Oh, there you go. This is just this is just like writing, right? You have to know how to prompt this ai, right? So this is not a situation where you can just go in here and say, give me a photo of a it’s not gonna replace artists, it’s gonna change artist’s workflow.
It’s gonna change photographer’s, workflows. Nothing’s ever gonna replace taking an actual picture of a Campground or [00:50:00] something specific. It’s just not gonna happen cuz it can’t make up something. It may happen one day, but it’s not gonna happen anytime soon, I don’t think. But if you know how to prompt it, again, if you’re a photographer and you know how to use things right.
And we have our graphic designers working on this, a vibrant and captivating photograph of Ontario’s new provincial Park. We’re not gonna use this but we just played around with it with a Modern Campground article this morning, showcasing the lush unspoiled backcountry landscape under a clear blue sky.
The image features dense forest, pristine lakes, and rugged terrain that exemplify the park’s natural beauty and untamed wilderness. The photograph is taken using a, and here’s your photography knowledge. Canon EEO, S five D mark four camera, paired with an EF 1635 F 2.83 USM whatever lens, right? ISO of a hundred, shutter speed, whatever else.
You have to be a photographer to know that stuff. Yeah, but it’s the AI’s gonna listen to you. And so these are the four results it gave us. And they’re like, these are, you don’t know. These are fake. like they’re, and then [00:51:00] you can come down here and say I really like, number, this one with the little lily pads and you can upscale it.
And in seconds it will upscale it. And there’s your image right there. There’s not a chance. 99.999% of the people in the world will ever look like. I don’t even, I don’t think anybody could really look at it and say, that’s not real.
Susan: Yeah, no, it looks absolutely perfect.
Brian: You can do this. If you look at, there was a thing, a social media post that went viral with the Pope a couple weeks ago where the pope was in like some puffer code or something with this cross out over it, like bling or something.
And it went viral and millions of celebrities were sharing it all over Twitter. They thought it was real because they didn’t know. And and then I remember like way a couple weeks ago before Mr. Trump was charged with his charges, there was somebody on Twitter who generated. Images of Trump fake getting arrested that weren’t real.
And they look like he was running down New York Street with the cops chasing him in all kinds. And [00:52:00] arrest.
Susan: Good point there too. And that’s what people are saying, that’s the dangerous side of some of this. You thought you had fake news before. Now you know, how do you distinguish between real news and fake news?
Brian: The an, the answer is you still have to, the answer is teaching our kids critical thinking, number one, regardless of what political spectrum, and the answer is teaching critical thinking. But you have to know, and I guess we’re five minutes, so we’ll end with this, and didn’t get to as many tools as I wanted, but I don’t know.
We’ll see. But you have to be able to do critical thinking and you have to be able to understand that this stuff is possible. You have to know it is here and available like right now in 30 seconds. Do you have kids, Susan?
Susan: I do. They’re grown.
Brian: Okay, so let’s just pretend for a second, right? I don’t know how old .
Susan: I have grandkids. They’re little. They’re 14.
Brian: Doesn’t matter what age, they’re right. So right now, like if your kids and 98% of them do have a TikTok, or a Snapchat, or a Facebook or an [00:53:00] Instagram, and they post videos about themselves talking, I can take that video and in 30 seconds upload it to an AI and I can make a almost flawless clone of your kid’s voice.
And then I can have them call you on the phone and ask you for money. Yep. And I can even program that AI to know everything they’ve posted on Snapchat recently so that it has an idea of how it would respond to its mom in a conversation. And you better believe if you’re falling for a Kenya email that’s misspelled.
There’s a ton of people that are gonna fall for that. You don’t know that’s possible. You’re in trouble.
Susan: Yeah. That’s really scary because you look at the elderly that files for all that stuff now, and now you have this next generation of, with anything, with everything in life, you’ve, the good uses in the use, they use it for evil.
You can’t get around that. But yeah. And I think..
Brian: There’s not a reason, like you can’t just say we’re not [00:54:00] gonna use AI or we need to ban ai. There’s, and I saw great, I can’t remember the guy who, who did it on YouTube, but he gave four great examples of the four types of people that we’re dealing with it.
And I’m gonna paraphrase these probably badly, right? But they’re the people who completely ignore it and don’t wanna learn it, which is most of society right now, right? Until they’re forced to do something, they don’t wanna do it cause they don’t like change. But the people who ignore it, the people who wanna ban it, which does absolutely no good at all, because you can’t get outta the box like what you think the US is gonna ban it, or Texas is gonna ban it in California, or China’s just gonna stop, right?
You can’t do that. The per the country who wins ultimate artificial intelligence, the rest of us are in trouble. So you better hope the US and Canada and wherever we all live respectively, is moving as fast as they can on this stuff and you wanna support ’em. And then, I can’t remember what the third one was, but then, and then he said the fourth one was the people who are like me, right?
Who are early adopters or the hundred million people who have tried ChatGPT. It’s not just me, I’m not special, but those are the people who are [00:55:00] gonna be prepared for the future. And everybody thinks I’ve had so many people look at me like, you’re nuts, you’re crazy. It’s never gonna move this fast.
I had people look at me in January who didn’t think there was never, there’s never gonna be a job for a prompt engineer. And they’re all over the place and they’re paying $300,000 a year to be a prompt engineer and talk to ai. Yeah, you’ve got to this is moving at such a rapid pace.
Susan: You run, A good example is my son works for a top fortune, I think it’s top 10 companies in the country or in the nation.
And I can’t name the names, he just met with the CEOs and the sea level sweet people. And he is talking, they’re like, oh, I heard all this stuff on, on, 60 minutes and everybody’s talking about it. My son’s yeah, this is what’s coming and this is how you need to implement it.
And they’re like, ah, it’s just a fad. That’s what they keep on saying. It’s just a fad. My son’s like it’s not a fad. If you do not accept this, you know you are gonna be on the outside looking [00:56:00] in. And he sees
Brian: Those companies will be out of business in five years.
Susan: Yeah, I mean it’s just crazy that they’re just thinking it’s a fad.
I don’t know if people are just not, if they don’t, they’re putting on those blinders cuz they don’t want to see it.
Brian: Interesting thing. It depends on what you’re talking about. So this is the key to context, right? Chat, g p t. And we’ve seen, some of this in studies. Like I was watching a video of Neil Patel, who’s a good SEO guy who’s saying, we’ve seen some studies of people that we’ve, our clients who’ve interacted with ChatGPT, there’s like a X percentage. It’s pretty high, like a 60%. I never use it again type thing after I’ve experimented with it, or or a day because people’s attention spans are too short, they have too much time, they have whatever, right? But it’s not just ChatGPT, it is voice assistance. It’s gonna be in your car.
It’s AI art generation. You can do text to video now. You can edit videos with ai. You can, they, they put GPTs, they put 25 GPT agents right into a video game simulation like the [00:57:00] Sims. Oh. And had them interact with each other. And they played a whole day without any interaction where they actually talked to somebody.
And then one of the ais planned a Valentine’s Day party and decided to send out invitations and send ’em to half the town and not the other town. And then one of ’em actually got the invitation to the Valentine’s Day dance and went and asked one of the other AI agents out on a date to the Valentine’s.
It’s here. This is human level stuff. Yeah. It writes in video games everywhere. Everywhere. . And this is just, it’s not just the chat box. So back to the boardroom point, right? ChatGPT, that interface for Right. This very second might be a fad. If you define a fad as like it went up and then it went down a little bit and now it’s but that’s not, it’s not like crypto. This is for this is crazy.
Susan: Yeah, so those campgrounds and any business owner out there should be very aware and paying attention and getting on the front edge of [00:58:00] how this can be used.
Brian: And it’s not a situation like in the past, right? Where you deal with I have to learn Facebook.
That’s complicated and it’s requires a tech background and I hate it and I don’t wanna be on social media and whate the benefit to this is, it is, it may be a chore to learn it in the beginning, which isn’t really a high bar because everybody can text message on their phone, right? Yeah. Then you can talk to ai.
You may not be able to prompt like me or Susan’s son or whatever. But you’re gonna..
Susan: I’m not, yeah, I’m not a big tech person, but like I say, I just put a bunch of stuff in there and Sure. Sure enough..
Brian: For example, of the management company, the benefit to you doing this right now is that you can save so much of your own time.
Facebook didn’t give you that benefit. Nothing else that we’ve preached over the last 50 years has ever given you that benefit. Some things have, right? If you have a steep learning curve, like a CRM org, whatever, right? Yeah. But this is a very short path to saving literally hours of your day and then redirecting it to [00:59:00] whatever you want, whether that’s better customer service or spending more time with your families.
Susan: And there’s some companies that’ll implement these things for you.
That’s the new market that’s gonna come out of this.
Brian: For sure. It’s, we’re already doing it, as customer service 24/7. You should see the crazy things that we’re doing at at Insider Perks
with automations. I’ve saved probably my team 130 hours a week already. Yeah. And no one’s getting fired.
They’re all still working for me, but they’re doing things that are more fun to them. I figured out the other day there’s a woman who works for me named Russell. I figured out the other day this woman went to journalism school to be a writer. And she actually has had a lifelong dream of being able to learn and code in Python, but she was never able to do it because she couldn’t go to school for it for a long reason that we won’t get into, right?
She went to journalism school instead.
But because of the ability for me to save 30 hours of her week previously, QCing something that no longer has to be qcd because I can have a grammar checker. AI do [01:00:00] that now she has the ability for me to say Python is really important to AI and it’s gonna be important to this company, so let me go out and find a resource and I will pay you to do what you never could before the rest of your life.
Susan: Your people and your dealerships and stuff can be interfacing with their customer customers more. Cause it’s free that time. There’s just, yeah, there’s endless
possible.
Brian: Every, literally everything is different. Yeah, everything is different. The answer for what you want to do in your day that makes you valuable and productive is different for every single employee of my team.
And so how we’re able to let them do what they love to do. Is gonna be different for every single person. Yep. But the future is extreme personalization too, from the consumer side, like you’re talking about from a dealership. And we gotta go, we’re over. But we probably talk forever, but I’m sure you, oh, we didn’t know if we could fill out I important things to do.
I’m sure you do, Susan. I love it. But it’s extreme personalization, right? It’s understanding. Think about when you shrek into a hotel and that hotel asks you, do you like down or feather pillows? Are you allergic to down? [01:01:00] Do you like to be near the elevator or not near the elevator? Do you have kids?
Do you have pets? Imagine taking all that stuff, including interests, right? I’m an outdoor person and I like hiking. And then that hotel can send a confirmation email to you generated by AI that says, thanks for booking with us, Sandy. We’re so glad that you’re coming here with your kids and your dog.
Here’s a dog park that’s nearby. Here’s a playground for your eight and six year old kids who’s nearby. Here’s a hiking trail that you’ll love for sure. Everybody gets a different confirmation email. Yep, that’s doable today. I can do that today. Yeah, so it’s a really interesting, fascinating world. I appreciate everybody watching and tolerating our impromptu AI discussion.
Certainly would’ve been way more boring without Susan here to talk and interject, but
Susan: I, nope, I keep on learning more and more about it, so thank you for watching us through it.
Brian: I can’t stress enough how important this is.
Susan: And how amazing it is.
Brian: It just, and [01:02:00] you just again, I’m probably gonna deal with the next year or two years of where people are just still skeptical and think I’m nuts.
But I’m telling you, by the time you realize that I’m not crazy, I’m gonna be so far ahead of you. You’ll never be able to catch me.
Susan: Yeah, that’s exactly it.
Brian: And that’s okay. I’m having fun. So thanks. All right. Thank you guys for joining us for another episode of MC Fireside. Chats. Super appreciative of you.
I did forget because it was a weird thing and I should say this I don’t have the graphic in here, but we are sponsored by Access Parks Today. Apologies. Access Parks. Great, fantastic service. If you don’t know if you run a Campground or an RV Park, they are really high speed, super crazy, fast, big, huge company that works for the national parks and all kinds of people.
I think they’re working with KOA now or they’re about to at some of their parks and things. Just if you want really powerful high speed internet access at your hotels, or sorry, your campgrounds, national Park, maybe they do hotels too. I don’t know. I’ll give ’em a letter. Letter. Shout out, right?
[01:03:00] Then, definitely reach out to Tim, to Scott, to their sales team. They’re at trade shows. I think they’re probably down at Taco now maybe. But all around like great guys, great service, very reliable, and we’re very thankful of them for sponsoring this episode. Of the fourth week of the RV industry.
So thanks guys. I appreciate you and we will all see you next week right on another episode of hopefully with guests this time cross our, otherwise it may be more ai. Thanks Susan. I appreciate your adaptable to me and we’ll see next time. Talk to you soon.