Waterside Holiday Group, a Weymouth-based holiday park business, is celebrating its 60th anniversary by rebranding the company and its four parks in Dorset and Cornwall.
The company will now be known as Waterside, and the parks have been given new names to strengthen their connection to the brand and association with five-star quality standards, according to a report by the Dorset ECHO.
Waterside Holiday Park & Spa is now called Bowleaze Cove Holiday Park & Spa. Osmington Mills and Portland Road in Weymouth are now Osmington Mills Lodge Park and Chesil Beach Holiday Park, respectively.
Waterside CEO Dave Bennett said the company had been taken from strength to strength since it was founded in 1963 by Ralph and Esther Jacobs. The Dorset parks have been evolving through ongoing investment, allowing them to offer their guests the best of the county.
He also said that the rebrand aims to reinforce the connection between the parks and the Waterside brand, providing a mark of assurance that Waterside’s values are captured across every location. The rebrand will set the company up for future growth, enticing new customers and strengthening existing customer perceptions with a refreshed image.
The Jacobs sisters, Miranda, Olivia, and Claire have been running the business alongside their mother, Judith, since 2015 and will continue to do so. The company’s structure and operations will also remain unchanged.
Bennett said the company recognizes that many of its guests and local community members have built meaningful connections with their parks, and they want to assure everyone that they have no intention of straying from the values Ralph and Esther Jacobs instilled in Waterside 60 years ago.
He said these values are the foundation of their success, and their people have been instrumental in driving them forwards.
Waterside’s website has also been given a new look with new logos, typography, and pictures. The company is excited about the positive opportunities that this evolutionary phase will bring in the coming years.