Two Hoots Glamping Site near Alresford will reopen for the 2026 season under a new name, Hampshire Hills, reflecting changes in the park’s offerings and ownership. The site, owned by Shaun and Michele Ascough, has undergone a significant transformation since the couple acquired it in 2021.
Mr. Ascough said, “Hampshire Hills is a very different park to what it once was, and will now also offer a wide range of holiday retreats in nature for guests to book a short-stay holiday or to buy a holiday home. That’s why we decided to highlight the change by giving the park a new name, and one that references our location in the heart of beautiful Hampshire countryside.”
The Ascoughs have invested both funds and time into updating accommodations, landscaping, and guest amenities. Their efforts have been recognized through several tourism awards, including being named Best Adult Only Site in South East England at the Camping and Glamping Awards, which are based on public voting.
The park emphasizes natural surroundings and wildlife, appealing to visitors from London and nearby areas seeking accessible countryside experiences.
“I believe our retreats will appeal especially to the many busy residents of London and its suburbs who crave opportunities to unplug in nature without having to travel too far from London,” Mr. Ascough told Hampshire Chronicle.
“Here we’re offering them a deep immersion in nature at our tranquil hilltop park with its panoramic countryside views towards The South Downs National Park and with a host of wildlife to enjoy.”
Hampshire Hills features upgraded accommodations, including the two-bedroom safari-style retreat named ‘Ubuntu,’ which offers a four-poster bed, wood burner, wood-fired hot tub, and open-plan living spaces with covered decks.
The park has also introduced wildgrass meadows to support local wildlife, including pheasants, red kites, barn owls, and lavender guinea fowl.
Mr. Ascough noted the importance of maintaining professional standards and industry connections, referencing the Holiday and Residential Park Association (HARPA).
He said, “A change of name is always a radical move, but we’re encouraged that our 75-year-old trade body, the Holiday and Residential Park Association (HARPA), did exactly that this year. We may not have been in existence for as long as HARPA, as it’s now known, but we’re just as proud of our past and looking forward to a great future.”
The park is part of the Tranquil Parks consortium, and more details are available on its updated website at hampshirehills.co.uk.
Outdoor hospitality operators can note the approach to rebranding, investment in nature-focused amenities, and alignment with industry associations as strategies for engaging guests and supporting growth.