Salop Leisure has reported a strong start to 2026 following participation in two major industry events, highlighting early indicators of growth for the caravan and motorhome sector.
Ed Glover, head of marketing at Salop Leisure, attended the Caravan, Motorhome and Holiday Show in Manchester last month.
During the event, he engaged with prospective buyers and observed a 12% increase in lead generation compared with previous events. Organizers reported a 15% rise in ticket sales year-on-year, alongside a 9% increase in attendees interested in purchasing vehicles.
Salop Leisure also took part in the Holiday and Residential Parks Association (HARPA) 2026 conference, which brought together industry operators and park owners. Observers noted a generally positive mood among attendees, reflecting growing confidence within the sector.
“Attending these two events has been a great start to 2026, with plenty to feel positive about,” Glover told Shropshire Star.
“It was valuable to speak with customers face to face, catch up with industry colleagues, and hear from some excellent speakers. There is a real sense of confidence across the sector. Here at Salop Leisure, sales levels across Touring Caravans, Motorhomes and Holiday Homes is up 11% on January last year, indicating a positive year ahead for the business.”
”This year also marks Salop Leisure’s 60th anniversary, which is a real testament to the trust we have built with customers, suppliers, and park owners over the past six decades. We look forward to revealing more about our 60th year in due course.”
For business owners and operators, early trade event results can provide insight into emerging consumer trends and sales activity. The uptick in lead generation and sales activity reported by Salop Leisure may signal continued demand in the touring caravan, motorhome, and holiday home markets.
Engaging directly with prospective buyers and attending sector-specific conferences remains a recommended strategy for park operators, suppliers, and dealerships looking to strengthen customer relationships and identify growth opportunities.
By monitoring industry events, sales patterns, and customer engagement trends, operators can make informed decisions about inventory, staffing, and marketing strategies, positioning their businesses to capitalize on demand shifts throughout the year.