The Pembrokeshire Coast National Park Authority has approved plans to redevelop and extend Rowston Holiday Park near Tenby, a project that will see a reduction in pitches alongside a transition toward higher-quality static caravan accommodations.
The decision was made during the authority’s development management committee meeting on July 9, following a recommendation for approval.
Hean Castle Estate, which owns the site, submitted the application with the goal of reducing the number of pitches from 225 to 187 while investing in extensive landscaping, environmental improvements, and infrastructure upgrades.
The estate also manages several other local properties, including Scar Farm Holiday Park and Coppet Hall Beach Centre in nearby Saundersfoot.
According to the planning documents, the redevelopment includes the installation of 172 static caravan bases and 15 touring pitch bases within the existing park boundaries.
It also involves the demolition of disused buildings, such as a laundrette and diner, and two agricultural structures. A barn on the site will be converted into manager accommodation.
A planning statement prepared by the agent, Lichfields, said:
“Substantial investment will be made by Hean Castle Estate that will result in the removal of dense and visually prominent caravans in linear layouts which will be replaced with lower density, relaxed layouts of muted colours that are embedded within extensive new native tree and hedgerow planting.”
The design aims to improve visual impact, biodiversity, and traffic flow, aligning with goals outlined in the Local Development Plan.
Although a petition with 29 signatures was submitted opposing the project, citing concerns about overdevelopment, noise, and the potential loss of village character, local political support played a significant role in the outcome.
County Councillor Rhys Jordan, who represents the ward of St Mary Out Liberty, spoke in favor of the redevelopment, stating, “a small minority were opposed to the scheme, but the majority of the community was in support.”
He emphasized the plan’s potential to improve the existing site, support the local economy, and extend the tourism season.
“This isn’t just about holidaymakers, it’s about jobs and further long-term development opportunities,” Cllr Jordan told The Tenby Observer, adding that Hean Castle Estates had engaged with both the community council and residents throughout the planning process.
The recommendation to approve the proposal was formally moved by Dr. Rosetta Plummer and seconded by Cllr Chris Williams. The committee then unanimously approved the application with a list of conditions.
For owners and operators in the outdoor hospitality industry, the Rowston Holiday Park redevelopment reflects a growing trend of reducing overall density while increasing quality and aesthetic standards.
This move toward fewer, higher-end accommodations could offer a viable model for similar parks seeking to balance environmental sensitivity, guest experience, and local community interests.