Employees at Ocean Edge Holiday Park and Todber Valley Holiday Park in Lancashire have reported high levels of satisfaction in Parkdean Resorts’ 2025 People Engagement Survey, according to results released by the company.
The survey, conducted annually across the UK’s largest holiday park operator, recorded top scores in the areas of line management, wellbeing, and growth and development.
At both Lancashire sites, 100% of employees agreed with statements such as “I feel supported in my role by my line manager,” “We acknowledge people who deliver outstanding service here,” and “I am motivated to do my best work in my role.”
Parkdean Resorts employs approximately 70 full-time staff across the two parks, according to Lancaster Guardian.
Lisa Charles-Jones, HR director at Parkdean Resorts, said:
“Our teams are the heart and soul of Parkdean Resorts. By creating a positive and supportive workplace, we empower our teams to create amazing experiences for holidaymakers in Lancashire.”
”We are proud to have a positive culture and strong sense of purpose across the business, and we’re incredibly pleased to achieve record-breaking and industry-leading results in our Engagement Survey this year.”
Steve Richards, CEO at Parkdean Resorts, added:
“Staying close and listening to our customers and our colleagues is central to what we do, and on both fronts, we are seeing positive engagement, with Tripadvisor scores for 2025 averaging 4.5 stars and our employee satisfaction score at 90%.”
”These results put us well ahead of our competitors and are a testament to the great work our teams are doing across the board.”
The company reports welcoming more than three million holidaymakers each year and maintaining a 4.5 out of 5 average rating on Tripadvisor in 2025 to date.
Parkdean Resorts also achieved recognition in the Tripadvisor Travellers’ Choice Awards this year, with 32 of its parks and hotels — including Ocean Edge and Todber Valley — ranking in the top 10% of businesses consistently earning positive reviews.
For business owners in the outdoor hospitality sector, the results highlight the operational benefits of prioritizing employee satisfaction, with research often linking high staff engagement to improved guest experiences and repeat business.
Parkdean’s performance suggests that sustained investment in workplace culture can contribute to both customer and employee loyalty.
With more than 250 different roles across its operations, Parkdean Resorts continues to be a significant local employer in Lancashire, offering positions ranging from bar and waiting staff to maintenance assistants, lifeguards, security officers, chefs, and kitchen assistants.