Meadow Bay Villages has announced a significant £8 million refurbishment of Billing Aquadrome, one of its newly acquired holiday resorts in England.
To celebrate the completion of this extensive renovation, the park is offering half-price caravan holidays this summer, providing an affordable getaway option for families and travelers.
Billing Aquadrome, located in the picturesque Nene Valley in Northamptonshire, now features new lakeside lodges, caravans, glamping pods, and scenic touring and camping pitches. The park, which spans 235 acres of stunning scenery, including lakes, rivers, and a marina, promises a rejuvenated holiday experience for visitors.
In addition to the current enhancements, further developments are planned for the summer. These include a bike pump track, a skate park, a fountain splash zone, and an adventure golf course featuring the longest hole in the UK, as reported by The Sun.
Water sports enthusiasts can enjoy activities on the resort’s activity lake, such as inflatables and paddleboarding. The park also offers ample countryside for peaceful walks and is dog-friendly.
Geoffrey Smith, CEO of Meadow Bay Villages, expressed his excitement about the first summer season following the significant investment.
“Billing Aquadrome is a fantastic park located among stunning scenery within the Nene Valley,” said Smith.
“We have carried out a comprehensive program of improvements with a renewed vision to reinvigorate the holiday experience on offer at this resort. We need to cater to the ever-growing market of staycation holidaymakers who are seeking a high standard of facilities and activities on offer, without the fuss and associated hassle of having to hop on a plane.”
To celebrate the renovation, Meadow Bay Villages is offering a special 50% discount on caravan holidays this summer and throughout the remainder of 2024. Those interested in taking advantage of this offer need to book before June 16, 2024, using the code WELCOME50 at checkout.
This announcement is part of a broader trend in the UK holiday park industry, where parks are investing heavily in new facilities and accommodations to attract staycationers.
For example, Butlin’s recently launched a £12 million luxury accommodation project at its Skegness resort, adding 128 new three-bedroom lodges equipped with modern amenities and private decking.
As Meadow Bay Villages continues to develop and enhance its resorts, British holidaymakers can look forward to more exciting and affordable staycation options. The improvements at Billing Aquadrome are set to make it a top destination for families and travelers seeking a memorable holiday experience without the need for international travel.
With the summer season just around the corner, Meadow Bay Villages’ investment in Billing Aquadrome ensures that visitors can enjoy a premium holiday experience at an affordable price.
As Geoffrey Smith put it, “We are committed to offering a premium memory-making experience,” and the half-price holiday deal is an excellent opportunity for travelers to experience the newly renovated park firsthand.
The trend towards staycations has been growing, driven by the desire for convenience and cost savings. According to industry data, domestic tourism in the UK has seen a significant rise, with more families opting for holiday parks that offer a variety of activities and high-quality accommodations.
This shift underscores the importance of continual investment in facilities to meet the evolving expectations of holidaymakers.
The future looks bright for Billing Aquadrome and its visitors. With ongoing improvements and a commitment to quality, Meadow Bay Villages aims to provide exceptional holiday experiences that cater to a diverse range of preferences and needs.