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Jack Wolfskin Assigns New Leadership Targeting UK and Nordic Growth

German outdoor apparel and camping brand Jack Wolfskin has announced new management personnel for its UK and Nordic regions, aligned with its global growth strategy.

Steve Rosier has been named Jack Wolfskin’s country director for the UK and Ireland. Meanwhile, Göran Bange has been appointed as Northern Europe Nordics sales director.

Steve is a veteran with over thirty years of experience in the outdoor industry and has held the position of senior sales manager and POD leader in the company’s UK operations. He will be with Elizabeth Mapp, who has recently been appointed Marketing Manager of Jack Wolfskin in the UK.

In addition, Göran has more than ten years of experience working in the outdoor and gold industry. Most recently, he was also an important account manager for Peak Performance in the Nordic countries.

“Jack Wolfskin has a strong brand presence with eight Jack Wolfskin Stores and over 300 online and offline points of sale from retail partners in the region. With the new structure and leadership team in place, we will further establish the brand in our primary outdoor and lifestyle categories,” said Jack Wolfskin CEO Richard Collier.

Göran’s renowned reputation, market expertise, and established connections with the most important clients will be a considerable advantage to Jack Wolfskin.

He also noted that the Nordic populace, with its high outdoor orientation and relationship to nature, makes an ideal environment that will allow them to build their business. Under Göran’s direction, they expect significant growth in sales in the next few months and years.

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ZaraFlicker
ZaraFlicker
February 23, 2024 1:36 am

Did you know that Jack Wolfskin’s new Marketing Manager, Elizabeth Mapp, brings a bundle of experience to the table, having previously worked with leading outdoor and lifestyle brands? Additionally, Jack Wolfskin’s expansion plans in the UK and Nordic regions are also expected to include the introduction of fresh and imaginative outdoor apparel and camping gear tailored to the specific needs of these markets. It’s delightful to see the brand’s focus on growth and innovation!

SpectralHaze-67
SpectralHaze-67
February 23, 2024 8:39 pm

Thrilling news for outdoor enthusiasts and fans of Jack Wolfskin! Stay tuned for updates on their expansion in the UK and Nordic markets.

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Hi, you might find this article from Modern Campground interesting: Jack Wolfskin Assigns New Leadership Targeting UK and Nordic Growth! This is the link: https://moderncampground.com/europe/united-kingdom/jack-wolfskin-assigns-new-leadership-targeting-uk-and-nordic-growth/