Hoddom Castle Caravan Park in southwest Scotland is currently offering discounted rates on short stays through the deal platform Wowcher, presenting an opportunity for outdoor hospitality operators to observe consumer interest in seasonal promotions and third-party partnerships.
The site, situated near Lockerbie and set in the grounds of a 16th-century castle, has earned a five-star rating from the AA and features a variety of accommodations, including pods, lodges, and cabins.
According to a report by Daily Record, as of this Easter season, one-night stays in pods and lodges are listed at £59 and £69, respectively, representing 15% and 10% discounts compared to standard pricing.
While the promotion is consumer-targeted, the business model behind it signals a strategic approach to off-peak occupancy and revenue generation.
Operators in the camping and caravan park sector may view Hoddom Castle’s pricing move as part of a broader trend in the use of flash sales platforms to manage shoulder-season traffic and maximize booking volume during early spring.
Each pod is equipped with electric heaters and power outlets, though visitors are expected to bring their own bedding.
Lodges include added amenities like kitchenettes with cooking appliances, aligning with growing consumer preferences for semi-self-sufficient accommodations.
These offerings may reflect a shift in guest expectations, indicating the importance of hybrid experiences that bridge traditional camping with glamping-style comforts.
The site also provides on-site amenities such as a shop, play area, and games room, along with opportunities for fishing in the nearby River Annan.
Its proximity to local attractions like Caerlaverock Castle and Bruce’s Cave supports extended guest stays, a factor relevant for businesses aiming to improve average booking durations and increase guest spend per stay.
Guest reviews remain mostly positive. One visitor wrote, “Clean facilities, great price and lovely pitch, staff very friendly and attentive… Will definitely stay again soon.” Another noted, “Pitches are spacious and metered cards used for electricity which is a great idea. Lovely walks from the site.”
However, operators should also take note of guest feedback concerning noise and behavior issues.
One review expressed concern over disruptive conduct during a family visit, suggesting that even highly rated parks must remain vigilant about visitor management to maintain their reputation and guest satisfaction.
As Easter and summer travel planning ramps up, Hoddom Castle’s approach to pricing, amenities, and guest engagement provides a useful case study for outdoor hospitality businesses exploring revenue optimization and guest experience strategies during transitional seasons.