A proposal to develop a glamping site on the historic Earsham Mill estate near Bungay has been refused by South Norfolk Council due to unresolved concerns about flood risk and design clarity.
The planning application, submitted by Iain Gwynn earlier in 2025, sought permission to establish a small-scale “restorative countryside retreat” featuring three one-bedroom cabins.
The cabins, described as rustic and dog-friendly, were to be manufactured by a local craftsperson from a workshop on the estate.
According to The East Anglian Daily Times, the cabins were intended to serve short-term stays, catering to guests seeking a peaceful, low-impact getaway within the Broads area.
The design concept focused on offering a “peaceful and relaxing retreat” where visitors could “disconnect and enjoy the history that the site and area offer.”
The application also emphasized that the cabins were designed as “an ecologically viable accommodation solution, suited to the area.”
However, the council’s delegated report concluded that the applicant “failed to demonstrate that the development would not be at risk from unacceptable flood risk.” Additionally, the report noted that there was “insufficient information” provided on the design of the holiday units.
The Earsham Mill site lies in a region known for its heritage and environmental sensitivity, factors that play a significant role in local planning decisions.
The rejection highlights the importance of addressing flood resilience in rural accommodation developments, especially those located near watercourses or within conservation zones.
For operators in the outdoor hospitality sector, the decision underscores the need for comprehensive planning applications that fully address environmental constraints, particularly when proposing developments in flood-prone or protected areas.
Detailed flood assessments and clear architectural documentation are increasingly expected by planning authorities. Engaging early with environmental consultants and planning officials can help streamline applications and reduce the likelihood of rejection.
The case also reflects a broader trend in rural tourism, where planning authorities are weighing the demand for eco-conscious, small-scale accommodations against the need to protect vulnerable landscapes and ensure long-term site sustainability.