RoadSmiles.com, the independent travel comparison specialists, reports significant double-digit growth in eco-friendly campervan bookings across the UK, signalling that British travelers are increasingly prioritising sustainability and flexibility in their holiday plans.
According to a press release, the rise highlights a mounting appetite for low-emission, self-contained travel options that let people explore the countryside responsibly while maintaining comfort and independence on the road.
The momentum mirrors broader market growth. According to VisitBriton, the domestic caravanning and campervan rental sector has expanded 25% over the past five years, with campervan-based holidays expected to drive further gains.
Much of this shift comes from a growing preference for low-impact, flight-free travel as people respond to climate concerns, rising flight costs, and the appeal of flexible staycation options.
Campervan hire eliminates the need to fly, reduces dependence on energy-intensive accommodation, and provides an affordable, lower-emission way to experience the UK.
“More travelers are realising they don’t need to board a plane to enjoy an incredible holiday,” says Eamonn Turley, founder of Road Smiles and DiscoverMPVs.
“A campervan gives you the freedom to explore at your own pace while keeping costs down. It turns a simple staycation into a flexible, memorable adventure, without the environmental impact or expense of flying.”
RoadSmiles notes that holidaymakers are also seeking more authentic and meaningful experiences.
Road-based tourism encourages deeper engagement with local communities, independent businesses, and natural landscapes, with longer routes through rural areas, national parks, and coastal regions becoming increasingly central to trip planning.
The company is strengthening its foothold in this growing eco-touring space. Campervan providers across the UK are beginning to introduce hybrid and electric models, and RoadSmiles plans to expand its partner network throughout 2026 to offer travelers a wider selection of lower-emission vehicles and value-driven options.
Smart comparison tools that cover vehicle size, onboard features, pet-friendly choices, and more continue to position the platform as a trusted resource for UK holidaymakers.
DiscoverMPVs, RoadSmiles’ sister brand, contributes to this broader mobility ecosystem by offering international 7- and 9-seater passenger van rentals across Europe, North America, and Asia.
Together, the platforms deliver a comprehensive travel solution: sustainable UK campervan holidays through RoadSmiles, and reliable MPV hire for families, groups, and business travelers worldwide.
“RoadSmiles was already an established platform, but now we’re moving faster, scaling deliberately, and focused on offering even better experiences for UK travelers,” adds Eamonn Turley, CEO of Multiquotetime.
This trend underscores rising demand for sustainable, flexible, self-contained travel experiences that draw more people into the outdoors and directly support growth and innovation across the RV industry.