New data analysis has identified Devon as the leading UK county for highly rated campsites, ahead of other popular outdoor holiday destinations such as Cornwall and North Yorkshire.
The study, conducted by Woolacombe Bay Holiday Parks using figures from booking platform Pitchup, found that Devon hosts 181 campsites that received either a nine or ten out of ten rating from reviewers.
This places it just above Cornwall, which came in second with 179 top-rated campsites, and North Yorkshire in third with 129.
The findings point to a regional trend, with the South West of England emerging as the top area for camping, glamping, and caravanning experiences.
Devon’s mix of coastal and countryside settings, alongside its accessibility to traditional seaside towns like Woolacombe, may be contributing factors to its high number of positively reviewed sites.
According to the analysis, campsites in coastal areas tend to attract more favorable reviews.
Kevin Darvill, sales and marketing director at Woolacombe Bay Holiday Parks, offered practical tips for campers looking to make the most of their trip.
“When you’re heading off on a camping adventure, a little planning goes a long way to make sure you’re comfortable, dry, and ready for anything. We always recommend packing a microfibre towel for its space-saving and fast-drying abilities; it’s the Swiss Army knife of camping gear,” he told DevonLive.
“Electrolyte tablets are a smart addition too, whether you’ve been hiking all day or enjoying one too many marshmallows around the campfire. And don’t underestimate the value of extra socks, as dry feet can make or break your trip! These simple additions can turn a good camping holiday into a great one.”
The data revealed popular camping areas in Devon, such as Yelland, Bideford, Frithelstock, and Woolacombe, each contributing to the region’s overall positive reputation.
Cornwall followed closely with strong-performing sites in Cambrose, Barripper, Crankie, and Falmouth.
North Yorkshire, known for its rugged landscapes including the North York Moors and the Yorkshire Dales, also maintains a strong presence with well-rated locations in Coneysthorpe, Malton, Nawton, and Welburn.
The increase in consumer interest aligns with digital search behavior, with a reported 33% year-on-year rise in searches for “campsites by the beach” between 2023 and 2024.
This suggests a growing preference among UK holidaymakers for outdoor stays with close beach access, reinforcing the appeal of coastal camping destinations.
For outdoor hospitality operators, this research highlights the value of strong guest experiences and location-based appeal in attracting high ratings.
With online reviews increasingly influencing booking decisions, maintaining quality standards and promoting unique site features may be key to gaining a competitive edge. In particular, campsites that can offer both convenience and access to natural attractions are well positioned to attract repeat visitors and strong digital feedback.