Compass, a specialist provider of caravan and leisure insurance, has announced a competition to mark its 50th anniversary, launching a series of activities and promotions scheduled throughout 2026.
Founded in 1976, the company is using the milestone to engage customers and the wider caravan community by inviting submissions that reflect on the evolution of holidays, parks, and caravans over the past five decades.
The competition opened on March 24, 2026, and will run until November 30, 2026. Participants are encouraged to submit photos, memories, or stories with caravan experiences. Entry is open to both customers and non-customers, with full details, including terms and conditions, available on the company’s website.
As part of the promotion, the first 20 entries will receive a branded caravan-shaped stress ball, while all participants will be entered into a prize draw offering ten £50 BuyaGift vouchers.
Kerry McMahon-White, managing director of Compass, acknowledged the significance of the anniversary and the company’s history within the sector.
“Compass started as a simple idea back in 1976 to provide holiday park owners with insurance from people who truly understand their world. Fifty years on, we’ve gone from a small member scheme to a nationally-recognized specialist brand.”
“We’ve spent five decades supporting holiday and residential parks, as well as the many people who enjoy them. That’s why we want to mark the occasion by indulging in some nostalgia with other long-term caravan lovers. We can’t wait to see the moments that mattered most to you.”
“Keep your eyes peeled throughout the year too, as we’ll be sharing quizzes, snippets from our archive, and of course, cake!”
Beyond its consumer-facing appeal, the campaign highlights how insurers are increasingly leveraging brand heritage and community engagement to strengthen relationships in the outdoor hospitality sector.
For park owners and operators, initiatives like this may serve as a reminder of the value of storytelling and guest engagement in building long-term loyalty. Encouraging user-generated content, particularly tied to nostalgia and shared experiences, can offer a relatively low-cost marketing strategy while reinforcing brand identity.
As the caravan and holiday park sector continues to evolve, reflecting on historical trends through campaigns like this may also provide operators with insights into changing customer preferences, helping inform future offerings and guest experiences.
The extended timeline of the competition, running through late November, gives businesses and customers alike an opportunity to participate over multiple seasons, potentially increasing engagement during both peak and off-peak periods.