Celtic Holiday Parks, a well-known holiday park operator based in South Wales, has entered administration and is actively seeking a buyer, according to administrator Grant Thornton.
The company, which operates three sites across Pembrokeshire—Noble Court Holiday Park in Narberth, Meadow House Holiday Park in Amroth, and Croft Holiday Park in Reynalton—will continue to trade during the administration process.
Operations at the parks remain open, and staff jobs are currently being retained while the search for a buyer proceeds.
Established in 2003 as a family-run business, Celtic Holiday Parks has offered a range of accommodation types, including static caravans, luxury lodges, glamping units, and touring and tenting pitches.
The company has invested significantly in its portfolio in recent years, with around £6 million spent on park development, according to Travel Mole.
In 2020, it secured a loan to finance the addition of 54 new holiday homes, part of an effort to enhance guest capacity and site offerings. Despite these efforts, the company has now entered formal administration.
Managing Director Huw Pendleton has been a prominent figure in UK tourism and was recognized in 2022 for his “outstanding contribution to the UK tourism industry.”
The administration announcement follows a period of expansion and investment that included upgrades to site infrastructure and accommodation types to align with growing demand for domestic holiday options and glamping experiences.
In a statement, Grant Thornton said, “The joint administrators are continuing to trade the company’s business whilst a buyer is sought, and employees have been retained to support this strategy.
Unless customers are contacted and advised otherwise, their bookings will go ahead and access to the parks will continue as normal for owners of caravans and lodges.”
For business owners in the outdoor hospitality sector, the situation underscores the importance of financial resilience even in periods of investment and apparent growth.
It also highlights the value of maintaining contingency planning, especially in an increasingly competitive UK domestic tourism market, where rising operational costs and shifting travel patterns continue to challenge operators across the sector.