Celebrity influence is helping renew public interest in UK-based holidays, particularly in caravan parks, motorhome travel, and glamping, as a range of television series and social media campaigns bring staycations back into focus.
According to the latest Back British Holidays domestic travel estimates, total trips in 2024 fell by 10.05%, double the 5% decline originally forecast. Holiday-specific trips saw a larger drop of 12.6%.
The report projects the market could shrink by £34.86 billion between 2022 and 2028, raising concerns for businesses and jobs that rely on domestic tourism.
For operators of holiday parks, glamping resorts, and RV sites, the renewed cultural visibility of UK travel through celebrity endorsements and television exposure may help offset some of that decline.
Among recent examples, actor Danny Dyer and his daughter, presenter Dani Dyer, are leading The Dyers’ Caravan Park, a new Sky series filmed at Priory Hill/Nutts Farm on the Isle of Sheppey.
The show aims to “revive the classic British park break,” and includes community-focused events such as a charity football day featuring former Spurs manager Harry Redknapp.
Reality TV personalities Tommy Fury and Molly-Mae Hague have also contributed to the trend. The couple recently purchased a motorhome to tour the UK with their daughter, sharing their experiences on social media. Their posts depict a flexible and family-oriented approach to travel that appeals to younger audiences.
Wayne and Coleen Rooney have long been advocates for UK caravan holidays, particularly along the North Welsh coast.
Coleen has previously described caravan trips with her children as “back-to-basics UK staycations,” reflecting an appreciation for simple, family-centered breaks that benefit local economies outside peak seasons.
Television also continues to play a role in normalizing domestic travel, according to an article published by Out&About Live. Johnny Vegas’s Channel 4 series Carry On Glamping showcases vintage buses and bespoke cabins converted into bookable accommodation.
On Channel 5, Susan Calman’s Grand Day Out and Motorhoming with Merton & Webster present real itineraries across the country, while Robson Green’s Weekend Escapes on BBC Two highlights affordable and low-impact travel experiences.
For park owners and operators, this increased visibility offers a marketing opportunity.
With UK audiences increasingly exposed to images of accessible, scenic, and family-friendly getaways, the celebrity-led spotlight on caravan parks and glamping stays could translate into greater awareness and visitation.
While celebrity support alone will not resolve the challenges facing domestic tourism, these campaigns and programs help keep the concept of British holidays visible and relevant—turning televised inspiration into potential bookings for local operators.