Celebrating a century of camping excellence, the Lowis family marks 100 years of running Waterside Farm Campsite on the shores of Ullswater this year. This milestone achievement reflects the enduring appeal of the Lake District’s natural beauty and the family’s commitment to providing memorable outdoor experiences for generations of visitors.
Debbie Binks, campsite manager at Waterside Campsite, reflects on its enduring popularity: “We have loyal guests coming back year after year,” she told Cumberland & Westmorland Herald. “Because it’s their happy place.” This sentiment encapsulates the essence of what has made Waterside beloved for decades.
The campsite’s history mirrors the broader evolution of camping and caravanning in the UK. In the 1920s and 1930s, outdoor holidays gained popularity among families and enthusiasts seeking affordable getaways. During this period, Elizabeth Lowis and her husband Richard recognized the potential of their picturesque location and opened their home to visitors. This laid the foundation for what would become a thriving family business.
According to the CW Herald report, Waterside experienced challenges during World War II as resources were redirected to the war effort. However, the post-war era brought renewed interest in outdoor recreation, fueled by increasing prosperity and the rise of car culture. This resurgence breathed new life into Waterside, with activities like boat launching becoming particularly popular among visitors eager to explore Ullswater’s serene waters.
After Elizabeth passed away in 1973, her children took the reins, with sons continuing the farming tradition while daughters Jessie and Evelyn, along with their husbands, managed the campsite operations. In 1976, the next generation, including Colin and Joan Lowis, along with their children Mark and Debbie, moved to Waterside, ushering in a new era of growth and development.
Under their guidance, Waterside has undergone significant improvements while maintaining its core identity as a working farm. Mark Lowis continues to manage the agricultural aspects, offering guests a unique glimpse into rural life. “Spring sees lambing and calving in its full glory and guests get to see firsthand what life on a farm can be like,” Debbie explains, highlighting the authentic experiences that set Waterside apart.
The campsite’s facilities have been continuously upgraded to meet modern expectations while preserving the natural charm that draws visitors. Recent improvements include a new shower and toilet block, two new jetties and a play park for younger guests. These enhancements reflect the family’s commitment to comfort without compromising the outdoor experience.
The foot-and-mouth disease outbreak in 2001, which severely impacted UK livestock farming, prompted diversification efforts at Waterside. This included the establishment of an on-site art gallery where Joan Lowis showcases her work as the resident artist. This addition has become a welcome feature, enriching the visitor experience and demonstrating the family’s resourcefulness.
The COVID-19 pandemic presented unprecedented challenges to the tourism industry. “It was just such an uncertain time. We didn’t know what was going to happen; how it was going to affect tourism; how long it was going to go on for. It was really worrying,” Debbie recalls. The inherent nature of camping as a socially distanced activity worked in Waterside’s favor, allowing them to adapt and continue welcoming guests safely.
The campsite’s enduring appeal is perhaps best illustrated by the multi-generational loyalty of its visitors. Families who first discovered Waterside decades ago continue to return, now bringing their children and grandchildren to experience the magic of this Lake District gem. “We are proud to say that we have repeat generations of families who come to see us every year — rain or shine — and we love to see local faces,” says Debbie.
Waterside’s picturesque location has not gone unnoticed by the entertainment industry. “Over the years our site has been used as a location for various film and photography shoots,” Debbie notes. “We have hosted many famous faces including actress Jill Halfpenny, Sara Davies from Dragons’ Den and X Factor winner Joe McElderry.”
As Waterside Campsite celebrates its centenary, it stands as a testament to the enduring allure of the great outdoors and the power of family-run businesses to create lasting memories. Despite occasional challenges, the breathtaking beauty of Ullswater and the dedication of the Lowis family ensure that Waterside remains, in Debbie’s words, “certainly nowhere prettier to work”.
Featured image by Waterside Farm Campsite via facebook.com/watersidehousecampsite.co.uk