Bluestone National Park Resort in Pembrokeshire, Wales, has announced concrete steps toward its goal of becoming the first fully fossil fuel-free family holiday park in the United Kingdom by 2025.
The resort has implemented a comprehensive energy transition strategy that includes sourcing 100% of its purchased electricity from renewable providers, phasing out fossil fuel-based heating systems, and expanding on-site renewable generation capacity.
As part of this initiative, Bluestone has partnered with Ecotricity, a UK-based renewable energy company, to supply green electricity.
The partnership will allow the resort to eliminate fossil fuels from its market-based purchased energy portfolio, supporting a broader commitment to reduce scope one and two emissions.
Bluestone also now uses bioLPG in place of mains gas and hydrotreated vegetable oil (HVO) instead of diesel and kerosene. A 3.2-megawatt solar park installed on-site in 2024 already provides one-third of the resort’s electricity needs.
Since its founding, Bluestone has prioritized environmental responsibility. The Blue Lagoon, a popular resort facility, has used locally sourced biomass for heating since 2008.
The resort’s two daily grounds maintenance contractors have also transitioned to electric and HVO-powered equipment, reflecting efforts to involve the entire operational chain in sustainability goals.
In 2024, Bluestone and Ecotricity were each recognized by Which? in their respective sectors—Bluestone as one of the UK’s top three holiday resorts, and Ecotricity as one of the top three eco-friendly energy providers.
Bluestone aims to be fully fossil fuel-free by the end of 2025 and has set a longer-term goal to become entirely energy self-sufficient within the next decade.
According to London Daily News, Marten Lewis, Bluestone’s sustainability director, emphasized that the resort’s renewable energy approach is part of a broader regenerative tourism mission launched by founder William McNamara in 2004.
According to Lewis, the initiative aims to contribute positively to biodiversity and local communities while reducing environmental impacts.
Bluestone is also working with Swansea University on a long-term biodiversity study at the solar park site. The project is expected to generate academic research over the coming decades.
For business owners in the outdoor hospitality sector, Bluestone’s strategy offers a case study in transitioning to renewable energy at scale.
The resort’s multi-faceted approach, including local partnerships, energy diversification, and academic collaboration, demonstrates how destination operators can integrate sustainability into core operations while maintaining guest satisfaction.