Allens Caravans, a longstanding family-run business in Warwickshire, is expanding its offerings with the introduction of glamping pods at two of its holiday parks.
The company, which has been in operation since 1947, has built its reputation on providing quality caravan and holiday park experiences.
Now, under the leadership of third-generation CEO James Allen, it is embracing new opportunities while maintaining its core values.
The decision to introduce glamping pods aligns with broader industry trends, as outdoor hospitality providers look to diversify accommodations to meet changing consumer demands.
Glamping has grown in popularity among travelers seeking a balance between luxury and nature, making it a logical next step for operators looking to enhance their offerings.
“We’re taking another step forward in the modern era but not forgetting our core values of family and being a family-run business,” Allen said in a report by the Stratford Herald.
The company remains committed to its heritage, which dates back to the post-war years when founder Bill Allen transitioned from selling cars to establishing Allens Caravans.
Over the decades, the company has expanded into mobile homes and holiday parks, adapting to market trends while maintaining a focus on customer experience.
In addition to glamping pods, Allens Caravans recently invested in sustainability initiatives, including an eco-friendly clubhouse with an indoor pool powered by a heat pump at its Aber Bay site in Wales.
These efforts reflect a broader industry shift toward environmentally conscious development, an area where holiday park operators can add value for guests while managing long-term operational costs.
The glamping pods are expected to be in place by Easter, offering a new option for visitors seeking a unique outdoor experience.
“Sometimes change is good and we’re embracing a new era for Allens Caravans,” Allen said.
The move highlights the importance of continuous innovation for businesses in the holiday park sector, as operators look for ways to stay competitive and meet evolving guest expectations.