Serbia is experiencing notable growth in its glamping sector as summer begins, aligning with global trends that combine nature-based experiences with high-end hospitality.
The country is gradually positioning itself as a key destination for glamping in the Balkans, with an increasing number of sites offering environmentally conscious accommodations and amenities designed to attract both domestic and international travelers.
Locations such as Fruška Gora, Kosmaj, Zlatibor, Tara, and Mokra Gora are emerging as prominent hubs for luxury camping experiences.
These areas, known for their natural landscapes and biodiversity, are home to glamping sites that incorporate structures like dome tents, treehouses, and eco-friendly cabins.
The accommodations are often built with locally sourced materials and utilize renewable energy sources, reflecting a broader emphasis on sustainable tourism.
Fruška Gora, frequently referred to as the “jewel of Serbia,” provides glamping options near its vineyards and forests, offering visitors a tranquil environment with access to regional wines and local culture.
Meanwhile, the Kosmaj area, designated as a Protected Area of Exceptional Features, serves as a nature-rich retreat for residents of Belgrade and surrounding urban areas. Development in this region is closely regulated to preserve its ecological value.
Western Serbia’s mountainous areas, such as Zlatibor and Mokra Gora, continue to attract tourists seeking outdoor recreation with modern comforts.
Guests at glamping sites in these regions can participate in activities like yoga, hiking, and stargazing, while enjoying amenities such as private jacuzzis and panoramic views.
These offerings are designed to appeal to wellness travelers and those seeking immersive experiences in natural settings.
Glamping’s integration with sustainability is not only ecological but also economic. Many operators source food and products locally and offer educational workshops on environmental stewardship.
The approach supports rural communities by generating income and creating employment opportunities.
To facilitate this development, the Serbian Chamber of Commerce established the Group for Camping, Glamping, and Outdoor Tourism in early 2025. The initiative aims to promote Serbia as a destination for eco-conscious and active tourism.
Currently, Serbia has 38 registered campsites, with glamping accommodations increasing in number each year, according to a report by Travel and Tour World.
Visitors from countries with strong traditions in outdoor recreation, such as Germany, Austria, the Netherlands, and the Nordic nations, are showing growing interest in Serbia’s nature tourism offerings.
To cater to these markets, many sites now include camper-friendly infrastructure, hiking and biking trails, and wellness-focused amenities.
The expansion of glamping is expected to continue into lesser-known regions such as Homolje, Stara Planina, Pešter Plateau, and Đerdap National Park. These areas are being identified as future opportunities due to their rich natural assets and untapped tourism potential.
For business owners in the outdoor hospitality industry, Serbia’s glamping model presents an evolving case study in aligning sustainability, luxury, and local economic development.
The country’s blend of scenic diversity, supportive policy frameworks, and rising consumer interest positions it as a regional example of how glamping can complement broader tourism goals.