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HeroCamper and Mink Campers Merge to Strengthen Nordic Compact Caravan Market

Iceland-based Mink Campers, known for its distinctive teardrop-style micro caravans, has joined forces with Denmark’s HeroCamper, a manufacturer of compact towable models built for all-weather touring. 

Both brands have established strong followings in Europe, with Mink Campers gaining visibility at major caravan shows across the continent, and HeroCamper earning a reputation for rugged, versatile designs that appeal to outdoor enthusiasts. 

According to an article by Out & About Live, the merger brings together two well-regarded Nordic brands under a unified structure, aiming to create a more competitive presence in the compact caravan sector while leveraging the strengths of both companies.

Under the new organizational setup, the CEO of HeroCamper will continue to lead the combined group, providing strategic direction and ensuring continuity in vision. 

Meanwhile, Mink Campers’ CEO will remain in the leadership team, taking responsibility for overseeing the integration of the two brands and aligning their operations for maximum synergy. 

This approach is designed to preserve the unique identities of both brands while enabling collaboration on growth initiatives, product development, and international expansion.

Announcing the merger at HeroCamper’s annual dealer day, Troels Nakel, CEO of HeroCamper, said: “This is an important milestone for both brands. By joining forces, we’re creating a stronger platform for international expansion, product development, and sustainable long-term growth.”

“Together we can respond faster to market trends and deliver even more value to outdoor-minded customers,” Nakel added.

While the companies have emphasised the benefits of a combined Nordic presence, specifics on future product alignment, manufacturing changes, or shared platforms have not yet been revealed. 

Both brands have assured existing owners that support and servicing will continue as normal, ensuring confidence among their established customer bases.

This news highlights how the merger of two European caravan manufacturers can boost market competitiveness, drive innovation, and strengthen the compact RV sector.

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Hi, you might find this article from Modern Campground interesting: HeroCamper and Mink Campers Merge to Strengthen Nordic Compact Caravan Market! This is the link: https://moderncampground.com/europe/herocamper-and-mink-campers-merge-to-strengthen-nordic-compact-caravan-market/