From November 4 to 6, 2025, more than 730 exhibitors and approximately 18,000 professionals from across Europe will convene at the Montpellier Exhibition Center in southern France for SETT 2025, the European Trade Show for Tourism Trends.
The event, formerly known as the Trade Show for Tourism Equipment and Techniques, reflects its broadened scope and international growth with a new name emphasizing its role as a platform for shaping future trends in tourism.
Organized by the Outdoor Hospitality Federation of Occitanie (FHPA Oc), SETT has become a key gathering point for tourism and hospitality professionals preparing for the 2026 season.
“More than just a trade show, SETT has become a true laboratory of innovation for the entire European tourism sector,” said Philippe Robert, President of FHPA Oc.
“Every year, we see here the emergence of new solutions that will shape tomorrow’s campsites, accommodations and tourist destinations.”
Spanning 60,000 square meters, the show features equipment and services across all aspects of the tourism ecosystem, from rental and unique accommodation units to wellness facilities, restaurant and food service solutions, landscaping, digital tools, and technologies for sustainable site management.
Exhibitors and visitors represent a wide range of sectors, including outdoor hospitality, hotels, restaurants, public facilities, and tourism planning.
For professionals in the outdoor hospitality and caravan industries, SETT offers opportunities to explore innovations in guest experience, operational efficiency, and sustainability—key areas for business development and competitiveness in a changing market.
The event also facilitates networking and knowledge sharing between sectors that are increasingly interconnected in Europe’s tourism landscape.
A major feature of the 2025 edition is its conference program centered on artificial intelligence (AI). Six sessions will focus on practical applications of AI in areas such as customer experience, marketing, management, and communication.
English interpretation will be available for several sessions, including “AI: Artificial Intelligence or Absolute Illusion?” and “The Emissions sIAve: The AI that’s Revolutionizing (Outdoor) Hotel Marketing.”
The SETT d’Or competition, held on November 4 at 6:00 p.m., will highlight 63 French and European innovations designed to enhance tourism and outdoor hospitality operations. The presentation can be found here: salonsett.com.
The awards, organized in partnership with Décisions magazine, celebrate emerging technologies and creative solutions that contribute to the evolution of tourism experiences.
As European tourism operators prepare for the 2026 season, SETT 2025 aims to provide a forum for discovering new ideas, building partnerships, and exploring technologies that can help businesses adapt to shifting visitor expectations and market conditions.
Featured image by Seize9 / Marion BARGES