As the outdoor hospitality sector prepares for a new era shaped by sustainability and artificial intelligence, SETT 2025 will gather more than 18,000 professionals and 730 exhibitors in Montpellier, France, from November 4-6.
The event aims to strengthen collaboration across Europe and showcase emerging solutions driving the transformation of open-air tourism.
This year’s SETT continues its legacy as a platform where future-facing solutions for outdoor hospitality are introduced.
Organized by the Fédération de l’Hôtellerie de Plein Air Occitanie and six partner federations, the event covers 60,000 square meters of exhibition space featuring 350 new products across rental accommodations, leisure facilities, digital tools, and eco-efficient technologies.
“SETT is not just a showcase—it’s where concrete solutions to the transformations in outdoor hospitality and tourism are presented every year,” said Philippe Robert, President of FHPA Occitanie.
AI and the Next Phase of Digital Transformation
Artificial intelligence will take center stage in the 2025 conference program, highlighting its growing role in tourism operations. Six sessions will explore AI’s real-world applications, from marketing and guest communication to management efficiency and customer reviews.
Topics such as “Reinventing Your Campsite with AI” and “AI Everywhere: How to Use It in Your Campsite Management” reflect the event’s intent to turn complex technology into practical business tools for operators.
Recognizing Excellence Through the Sett d’Or Awards
A highlight of the opening day will be the 17th edition of the Sett d’Or Innovation Awards, recognizing five exhibitors for creativity and leadership in services, products, sustainable development, and innovation.
The 2025 competition includes 63 nominated solutions from over 60 French and European companies spanning infrastructure, leisure, and digital transformation.
The jury, composed of regional federation presidents and journalists from Décisions HPA, will honor innovations that best support the industry’s shift toward responsible, experience-driven tourism.
Building Europe’s Tourism Network
Beyond the exhibitions and awards, SETT serves as a meeting point for professionals across France and Europe, fostering cooperation among campsite owners, hoteliers, and suppliers.
The event’s growing international dimension—with more than 10 percent of attendees from outside France—underscores its expanding role as a continental forum for business and innovation.
At 7:30 pm CET yesterday, participants headed south to Mas du Cheval for SETT Andalou by Crippaconcept—a welcome night for registered participants—abounding with flamenco vibes, fire pits, and Mediterranean spirit.
Modern Campground is on-site to cover SETT 2025 for the first time. As the conference officially kicks off today, MC will share highlights from sessions on AI, sustainability, and innovation shaping the future of outdoor hospitality in Europe.