Samibois, a manufacturer of tents and wooden chalets based in Vendée, has entered into a partnership with CaraMaps, a digital platform designed for motorhome users, to offer additional marketing support to campsites purchasing its products.
The collaboration provides campsite operators with a one-year subscription to CaraMaps PRO at no cost when they purchase individual sanitary facilities from Samibois.
CaraMaps, launched in 2013, operates as both a mobile application and web platform, offering access to more than 110,000 locations across Europe. The service allows motorhome travelers to plan routes, identify overnight spots, and discover nearby attractions and services.
The platform’s model relies on a combination of user-generated content and field verification, alongside ongoing investments in research and development to improve functionality and accuracy.
Under the terms of the partnership, campsites that invest in individual sanitary units from Samibois receive a CaraMaps PRO subscription valued at €99 excluding tax. This subscription enables campsite operators to enhance their visibility by promoting their location directly on the CaraMaps map, which is frequently used by motorhome travelers when planning trips.
As of now, 10 campsites across France have taken advantage of the initiative and are benefiting from increased exposure on the platform, according to L’Officiel des terrains de camping.
These include Campsite Au Vallon Rouge in Alpes-Maritimes, Camping La Pélonie and a campsite in Auberoche in Dordogne, Kersiny Plage campsite in Finistère, Castel Les Ormes Domaine & Resort in Ille-et-Vilaine, Camping de la Baie in Loire-Atlantique, Campsite Plijadur in Morbihan, Campsite Sunêlia Les Pins in Pyrénées-Orientales, Campsite Seasonova Les Mouettes in Seine-Maritime, and Domaine de la Bergerie in Var.
For professionals in the outdoor hospitality sector, the partnership reflects a broader trend of integrating physical infrastructure upgrades with digital marketing tools.
As demand for motorhome travel continues across Europe, visibility on route-planning platforms has become an increasingly important factor in attracting guests.
By bundling product purchases with promotional opportunities, suppliers such as Samibois are positioning themselves not only as equipment providers but also as partners in campsite marketing and customer acquisition strategies. This approach may offer a competitive advantage to operators seeking to increase occupancy rates, particularly in shoulder seasons or less trafficked regions.