A new partnership between MooVert, a dedicated booking platform, and Aurae Cocoon, a designer of unique accommodation structures, aims to bolster the burgeoning glamping sector in France.
This collaboration, born from their shared participation in the Provence Travel Innovation (PTI) incubator program, seeks to address the growing demand for comfortable and immersive nature experiences, offering support to both existing and aspiring glamping providers.
The PTI program, one of five Labs of France Tourisme Lab under the Directorate General of Enterprises at the Ministry of Economy, Finance, and Recovery, fosters innovation within the tourism sector.
“Today’s French or international travelers seek more than just a simple tourist visit to France,” said Pier Tognazzini, founder of MooVert. “They aspire to live unique experiences, create memorable memories, and venture off the beaten path. France has much to offer, but often, accommodation providers need help with the commercialization and distribution of their offerings, and travelers are lost in the digital ecosystem. MooVert bridges the gap between the two.”
Lætitia Leclerre, co-founder of Aurae Cocoon, added, “Glamping addresses this new tourism quest, and Aurae Cocoon supports service providers offering unique accommodations, unexplored destinations, and authentic proximity to nature.
According to a recent press release by MooVert, the partnership recognizes the evolving needs of travelers who seek a blend of adventure, comfort, and eco-responsibility. Glamping, a portmanteau of “glamour” and “camping,” perfectly caters to this demand, providing unique accommodation options that go beyond the traditional camping experience.
MooVert and Aurae Cocoon will offer comprehensive support to those looking to enter the glamping market or enhance their existing offerings. This includes assistance with project conception and implementation, distribution, and commercialization.
MooVert serves as a bridge between glamping providers and eager travelers. Their platform connects tourists with a curated selection of eco-responsible and authentic glamping experiences across France, catering to both French and international visitors seeking unique accommodations. In a digital landscape where options can be overwhelming, MooVert simplifies the process, helping travelers discover the perfect glamping getaway.
Aurae Cocoon, on the other hand, focuses on the design and production of innovative glamping structures. Their flagship “Lotus” model exemplifies their commitment to blending elegance and modernity, offering a high-end experience where glamour and comfort seamlessly intertwine. Beyond the structures themselves, Aurae Cocoon will also soon develop modular and autonomous sanitary solutions, further enhancing the convenience and comfort of glamping accommodations. Their expertise supports service providers in creating exceptional tourist offerings that prioritize a connection with nature.
A Vision for Regenerative Tourism
Both companies emphasize the importance of regenerative tourism, focusing on experiences that benefit both travelers and the environment.
This partnership signifies a promising development for the glamping industry in France, paving the way for increased accessibility and innovation within the sector.
As travelers increasingly seek out sustainable and immersive experiences, the collaboration between MooVert and Aurae Cocoon is poised to play a pivotal role in shaping the future of glamping in France.
