The second day of the 46th edition of SETT, the European trade fair for professionals in outdoor hospitality, began on Tuesday, November 4, with the official opening of the exhibition.
Industry professionals gathered at the Parc des Expositions in Montpellier (France) to explore new trends, products, and services shaping the future of the sector. The atmosphere reflected both excitement and determination, as stakeholders from across Europe reconnected to exchange insights and innovations for the coming tourism season.
The highlight of the morning was the official opening ceremony of the 46th edition of SETT, held at Accueil A.
The ceremony gathered leaders from national and regional federations, such as Philippe Robert, president of Occitanie Outdoor Hospitality Federation (FHPA Oc); Nicolas Dayot, president of the Fédération Nationale de l’Hôtellerie de Plein Air (FNHPA); and Carole Delga, president of the Occitanie Region.
Numerous professionals and partners from across France and beyond were also present. Attendees filled the venue, underscoring the fair’s growing influence as a central meeting point for the European outdoor hospitality community.
Welcome remarks opened the ceremony, extending appreciation to participants and emphasizing the importance of unity, innovation, and resilience in the industry. The message acknowledged the record number of attendees and reflected on how the fair continues to evolve alongside the sector it represents.
Speakers noted that the outdoor hospitality industry is undergoing a significant transition, shaped by digitalization, changing customer expectations, and a stronger focus on human-centered service. The remarks highlighted that while technology continues to transform operations, the essence of hospitality remains rooted in connection, experience, and care.
The speeches also reflected a shared commitment to strengthening collaboration among federations and stakeholders. The emphasis was placed on working together to address the evolving challenges of the tourism landscape—from administrative and financial operations to the collective responsibility of shaping a sustainable future for outdoor hospitality.
Another part of the ceremony celebrated tourism as a key driver of regional vitality and identity. The message underlined that hospitality is not only an economic force but also a way of life, sustaining villages, supporting local businesses, and preserving cultural heritage. Hotels, restaurants, and campgrounds were described as “places of memory” that bring meaning to the word hospitality.
Speakers further emphasized the importance of sustainable and human-scale tourism that respects local environments and communities. They called for a continued focus on regional unity, the promotion of local products, and the strengthening of ties between entrepreneurs, territories, and visitors.
The ceremony also addressed pressing challenges facing the sector, including climate change and its growing impact on destinations across the region. Attendees were reminded of the need to adapt collectively, investing in energy-efficient infrastructure and sustainable operations to ensure the longevity of outdoor hospitality.
With more than four decades of history behind it, SETT once again positioned itself as the heartbeat of the outdoor hospitality sector, guiding professionals toward a resilient and vibrant future for tourism across Europe.
Among the exhibitors, Revenue Consulting supports more than 250 campsites in optimizing their pricing strategy through revenue management. With recognized expertise, tools, and personalized follow-up, Revenue Consulting helps establishments maximize revenue while simplifying daily management.
Simple is also a digital insurance platform specializing in risks related to outdoor activities. It offers solutions for campsites, music bars, nightclubs, and unoccupied sites.
2ISR with Clic & Surf provides professional Wi-Fi services for outdoor hospitality establishments. Combining performance, security, and advanced connectivity, Clic & Surf offers a multilingual portal, digital press, connected devices, and video surveillance.
Other major exhibitors include Camping and Co / Vayacamping, which facilitates online bookings and enhances the visibility of European campsites, and Camping Paradis & Ushuaïa Villages, offering franchise solutions to structure campsites. Camping Qualité and Camping.care support professionals with quality labels, management software, training, and cloud services to improve operations and customer satisfaction.
Specialized suppliers such as Camprea, CampSolutions, CCI Occitanie, AAAPY, and Abrisud Pro provide essential equipment and services for campsites. Camprea manages automated motorhome areas, CampSolutions supplies tents and temporary accommodations, while CCI Occitanie and AAAPY offer advice, support, and professional services.
Abrisud Pro completes this offer with pool covers, pergolas, and renewable energy solutions to enhance comfort and the overall appeal of campsite facilities.
Founded in 1978 by the Languedoc-Roussillon Outdoor Hospitality Federation and now organized by the Occitanie Outdoor Hospitality Federation, SETT has grown into a cornerstone event for the industry.
Supported by six regional partner federations—Auvergne, Bourgogne Franche-Comté, Corsica, Limousin, Provence-Alpes-Côte d’Azur, and Rhône-Alpes—the fair continues to serve as a vital platform for collaboration and development among outdoor tourism professionals.
Reserved for professionals, SETT attracts managers and decision-makers from a wide range of businesses, including campsites, lodges, hotels, cafes, and restaurants. It also welcomes representatives from local authorities seeking to enhance their tourism infrastructure. Over the years, the fair has become an essential marketplace for discovering solutions that balance innovation, sustainability, and profitability.
In recent years, SETT has strengthened its commitment to environmental responsibility. The event earned the LEAD label (Green Events and SGS) and received a bronze medal in 2023 for its eco-friendly practices. This recognition reflects the organizers’ continuous efforts to minimize environmental impact while promoting sustainable tourism practices throughout the industry.
Modern Campground is on-site at SETT 2025, the leading European trade fair for outdoor hospitality professionals, to provide comprehensive coverage of this year’s key sessions, emerging trends, and industry insights.
Throughout the week, we’ll be following the action from the exhibition halls of Montpellier, where innovators, suppliers, and operators are coming together to shape the future of camping and outdoor accommodations.
For the complete list of exhibitors, visit their website here.
Featured image by Brian Searl/Modern Campground