First Camp Group, the largest camping and resort chain in Northern Europe, reported its highest-ever monthly revenue in July 2025.
The company recorded an overall revenue increase of approximately 8 percent in local currency compared with July 2024, excluding the effect of new acquisitions.
Camping revenue grew by more than 7 percent, while cabin bookings rose by over 4 percent. On-site spending, including food, beverages, and activities, also showed strong year-on-year growth.
According to a press release, First Camp said demand was strong among guests from all nationalities, with results reflecting the company’s strategic initiatives leading into the 2025 season.
“Achieving yet another revenue record at a time when many households are still impacted by economic uncertainty highlights both the enduring appeal of camping holidays and the strength of First Camp’s offering,” said Johan Söör, CEO of First Camp.
“Our investments in product development, guest experience, and marketing are clearly paying off. I want to thank all our amazing team members who’ve made this possible by constantly staying sharp – and of course, a big thank you to all our guests.”
”Despite high visitor volumes, we’ve also seen a continued improvement in guest satisfaction compared to last year.”
The five destinations with the highest year-on-year growth in accommodation revenue during July 2025 were Lilleby-Gothenburg (+47%), Lunde-Telemark (+23%), Duse Udde-Säffle (+22%), Tempelkrogen-Holbæk (+20%), and Karlstorp-Halmstad (+19%).
The company also reported continued growth in its loyalty program, First Camp Club, which reached 240,000 members by the end of July.
For business owners in the outdoor hospitality sector, First Camp’s results may point to a broader trend of sustained demand for camping and resort stays despite economic headwinds.
The company’s focus on improving the guest experience, expanding on-site services, and strengthening marketing appears to have contributed to increased visitor spending. These strategies, combined with active use of loyalty programs, could serve as benchmarks for other operators aiming to boost performance during peak season.
Founded in Sweden, First Camp Group AB operates over 70 destinations across Sweden, Denmark, Norway, and Finland, including more than 16,000 pitches for caravans and motorhomes and over 3,500 cabins.
Since 2017, the company has acquired more than 60 destinations and continues to prioritize growth through digitalisation, guest satisfaction, and sustainability initiatives.