Danish campsites saw increased demand during the summer of 2025, with First Camp Frigård in Kollund reporting a 10 percent rise in overnight stays compared to the previous year.
The season was marked by average temperatures in June and August and a warmer July than the previous three summers, according to the site.
While parts of Europe experienced extreme heat, Denmark’s milder conditions contributed to more residents opting to spend their holidays locally.
“It has been a good summer at the campsite. Despite a little rain, the weather has been with us, and the warmer summer has led to more spontaneous bookings and generally more guests,” said William Dyrholm, destination manager for First Camp Frigård.
The growth was particularly strong among families. The site recorded an 18 percent increase in the number of families with children spending their holidays at the campground this summer.
Dyrholm said this reflects a broader trend of younger families rediscovering camping as a form of domestic leisure travel.
“We are seeing an increase in interest from families with children to go camping. Therefore, we have made sure to have more activities for children, so that the holiday becomes more eventful, and that is exactly what the new generation of families with children emphasizes,” he told JydskeVestkysten.
To meet this demand, the campsite introduced a children’s activity program in 2025 featuring the popular mascots Yessi from First Camp and Dino from Jesperhus.
The program was designed to create additional engagement opportunities for younger guests and to make the destination more attractive to families planning summer holidays.
For professionals in the outdoor hospitality sector, the experience at First Camp Frigård highlights the importance of aligning offerings with shifting customer demographics.
By responding to an uptick in domestic travel and tailoring programming to family needs, operators may capture new demand even in years when broader weather conditions or economic uncertainty could discourage long-haul trips.
The combination of moderate weather, activity-driven programming, and accessible destinations appears to be a factor in driving higher occupancy in 2025.
