As Croatia’s camping sector continues its shift toward premium, experience-focused stays, Aminess unveiled how its €30 million modernization of the Atea Resort on Krk Island is redefining coastal camping.
The transformation—presented by Lucija Kačan and Mauro Justić of Aminess Hotels & Resort at the 19th Croatian Camping Congress in Šibenik—showcased the operator’s push to elevate outdoor hospitality through upgraded infrastructure, eco-friendly initiatives, and digital guest services.
The Atea Resort project replaced every mobile home, expanded amenities, and reduced capacity to emphasize quality over quantity.
Following the overhaul, the resort now features 515 units, including 205 new mobile homes—32 with private pools—and 50 glamping houses. “This entire ambiance creates a unique camping experience, combining Mediterranean charm and refined comfort,” one of the speakers said.
Modern amenities such as a 4,000-square-meter pool complex with 11 pools, a wellness center, five playgrounds, and branded restaurants (Seven Seas, La Gradella, and Cantuccio) were designed to attract middle- and high-income families and couples.
Despite operating for just 145 days in its first post-renovation season, the camp recorded 144,000 overnight stays.
Integrating Sustainability and Technology
Aminess emphasized sustainability as a long-term operational priority. The camp now prohibits internal vehicle traffic, offers eight EV charging stations, and equips all mobile homes with smart energy systems.
“We like to say that recycling doesn’t start with the guests themselves,” one speaker noted, describing recycling bins placed in every unit and designated waste zones around the property.
Digitization has also become central to operations. The property introduced self-ordering through QR codes, Paycard wristbands for cashless payments, and an interactive 360-degree digital map with GPS navigation.
Accordingly, these innovations “significantly reduced the workload at the reception and improved the guest experience.”
Managing Challenges and Setting New Goals
Construction delays, weather disruptions, and a legal dispute with seasonal mobile home owners posed early challenges. Nevertheless, Aminess opened mid-June, with staff playing a critical role in maintaining guest satisfaction during the final stages of development.
“Our direct communication with the guests began from day one,” said one speaker. “The dedication of the staff ensured guests felt comfortable and valued.”
Financially, the project is already showing results. Revenue per accommodation unit rose from €10,960 before reconstruction to €24,188 after, while the average daily rate increased from €17.72 to €153.60.
Looking ahead, heated pools and a large new waterslide are planned for 2026 to further extend the season and enhance the five-star experience.
The presentation was part of the 19th Congress of Croatian Camping, organized by the Croatian Camping Association at the Amadria Park Hotel Ivan in Šibenik from October 27-29, 2025.
Featured image by Brian Searl/Modern Campground