CRR Hospitality has introduced a new artificial intelligence reservation tool, Rigsby, developed by Insider Perks, at Verde Ranch RV Resort in Camp Verde, Arizona.
The resort became the first property in the outdoor hospitality sector to adopt the technology, which is designed to streamline bookings and improve guest convenience.
Rigsby operates continuously, handling reservation inquiries, processing bookings in real time through the Campspot platform, and sending confirmation emails without requiring guests to speak directly with staff.
The system is accessible via online chat or over the phone, enabling travelers to book at any time without wait times or busy signals.
The technology is positioned as a complement to, rather than a replacement for, human services. By automating repetitive booking tasks, resort employees can focus on in-person guest interactions and managing more complex service needs.
The integration with Campspot provides up-to-date availability and immediate confirmations, which can help reduce call volumes and improve operational efficiency.
“We didn’t build Rigsby to replace people—we built it to empower them,” said Brian Searl, CEO of Insider Perks.
“This is about giving guests more freedom and convenience while giving staff more time to deliver the kind of service that can’t be automated. CRR Hospitality understands that balance, and we’re thrilled to partner with them to bring this technology to life.”
“This is a major step forward in guest-focused innovation,” said Mike Harrison, COO of CRR Hospitality. “Rigsby reflects our commitment to evolving the outdoor hospitality industry for the modern world—one where technology supports great service, not replaces it.”
Rigsby went live at Verde Ranch RV Resort in early August 2025, with plans to roll out the system to other CRR-managed properties in the coming months.
For operators in the outdoor hospitality industry, the implementation highlights the growing role of AI-driven tools in addressing labor shortages, improving booking efficiency, and meeting guest expectations for instant service.
CRR Hospitality manages RV resorts, campgrounds, and glamping properties, with a focus on technology-supported, experiential travel. Insider Perks specializes in technology and marketing solutions for the outdoor hospitality industry, with emphasis on automation, AI, and guest engagement.