BWH Hotels has introduced a new glamping-focused collection brand, WorldHotels Backdrop, expanding its presence in the growing outdoor hospitality segment as global demand for experiential travel continues to rise.
The launch, announced in 2026, places the company among several major hospitality groups that have recently added glamping and outdoor lodging concepts to their portfolios.
According to BWH Hotels, the new collection is positioned as an extension of its WorldHotels portfolio and will focus on upscale glamping retreats and outdoor accommodations in scenic destinations worldwide. The company cited industry projections indicating that the global glamping market, valued at $3.79 billion in 2025, is expected to reach $7.87 billion by 2033.
“Today’s traveler is seeking more than a getaway; they’re looking for connection and purpose. It’s about meaningful moments in local neighborhoods and journeys designed to inspire a deeper connection,” said Ron Pohl, president, WorldHotels. “At WorldHotels, we’re committed to helping our guests discover the perfect basecamp for exploration, whether it be personal or professional.”
The initial rollout of WorldHotels Backdrop includes three properties in North America and Central America, according to Hotel Investment Today.
Zion Wildflower Resort, WorldHotels is located near the entrance to Zion National Park, offering access to one of the most visited national parks in the United States. Asheville River Cabins, WorldHotels sits along the French Broad River and provides proximity to outdoor activities in the Blue Ridge Mountains, including hiking, tubing, and mountain biking.
A third property, The Lodge at Pico Bonito, WorldHotels, is expected to open at a later date near Pico Bonito National Park, offering access to rainforest trails, waterfalls, and wildlife.
BWH Hotels indicated that the Backdrop collection is designed not only for leisure travelers but also for group business, with properties offering flexible indoor and outdoor spaces suitable for meetings, retreats, and events.
This reflects a broader industry trend in which outdoor hospitality operators are diversifying revenue streams by targeting corporate and small-group gatherings in natural settings.
For business owners in the outdoor hospitality and glamping sectors, the launch signals continued interest from large hotel groups in the segment, which may increase competition but also expand consumer awareness and demand.
The alignment of glamping with soft-brand models, as seen with WorldHotels Backdrop, suggests a pathway for independent operators to retain identity while leveraging distribution, loyalty programs, and global marketing platforms.
BWH Hotels also confirmed that discussions are underway to expand the Backdrop collection into additional international destinations, including coastal areas in Vietnam and safari locations in Africa and Australia, though no specific opening dates have been announced.
The introduction of WorldHotels Backdrop reflects ongoing investment in experiential travel offerings, as established hospitality companies seek to capture a share of the growing market for nature-based accommodations and immersive guest experiences.