Performance Brokerage Services has announced the sale of Minard’s Leisure World in Weyburn and Watrous, Saskatchewan, from Susan and Gene Minard to Traveland RV.
According to a press release, the brokerage, recognized as North America’s highest volume dealership advisory firm, facilitated the transaction.
Founded in 2004, Minard’s Leisure World has been Saskatchewan’s #1 RV dealer for more than two decades, earning a reputation for strong customer service, a dedicated company culture, and representation of top RV brands.
Over the years, the dealership has been recognized as one of the Top 50 Dealers by RV Business, received the ABEX Award for Business of the Year and Marketing from the Saskatchewan Chamber of Commerce, and was named one of Canada’s Best Managed Companies by Deloitte Canada.
The Minards’ decision to retire marks the end of their direct involvement, but their legacy will continue under Traveland RV.
“We are very pleased with the entire acquisition process between Minard’s Leisure World and Traveland RV. From the beginning, it was clear that our two companies were an excellent fit, sharing the same values in both staff and customer service,” Susan Minard said.
Performance Brokerage Services has advised on nearly 400 dealership sales in the past five years. Jesse Stopnitzky, Co-Owner of the firm, and Bruce Marcia, Partner of the Canadian Outdoor Recreation Division, served as exclusive sell-side advisors in this transaction.
“Being from Saskatchewan originally and having family there, I have known about Minard’s Leisure World both personally and professionally. This has been a well-run dealership with a strong marketing campaign, a solid message, and great service.” Bruce said
Traveland RV, founded in 1977, is one of Canada’s largest RV dealer groups with nine locations across Alberta, British Columbia, and Saskatchewan.
It is the #1 Airstream dealer in Canada and a top-10 Jayco dealer in North America. Traveland’s Martensville, Saskatchewan, location was also acquired through Performance Brokerage Services.
“We are pleased with the acquisition of Minard’s Leisure World as Traveland RV continues to strategically grow across western Canada. Susan and Gene have built a solid and highly reputable business, which was quite evident when we had the opportunity to work with them previously at off-site events,” Chris Clarke, Managing Director of Traveland RV, said.
“Our cultures, work ethics, and focus on customer service are closely aligned, so when Bruce Marcia of Performance Brokerage Services approached us with an opportunity to expand our group, we were very interested.”
The two Saskatchewan locations will continue operating at their current sites under the new name Traveland’s Minard’s RV.
This deal strengthens Traveland RV’s presence in Western Canada, ensuring that RV enthusiasts in the region will continue to have access to excellent service and a wide range of choices.