Go RVing Canada has released its April 2025 update, outlining a series of strategic efforts to promote RVing as an accessible and meaningful lifestyle for Canadians.
In response to evolving travel interests and a renewed emphasis on exploring locally, the organization is focusing on targeted campaigns, enhanced digital resources, and broader media outreach.
The ongoing “You Are Out There” campaign continues to resonate with Canadians, highlighting the freedom and adventure associated with RV travel. At the same time, the “It’s Worth Your Wild” campaign presents RVing as a worthwhile investment in shared experiences and quality time.
Both campaigns are being extended across platforms such as Amazon Prime TV and YouTube, aiming to reach new audiences and further promote the appeal of RV travel. These efforts are intended to engage Canadians who are increasingly turning to flexible, local travel options.
Go RVing Canada has also launched a newly revamped website designed to offer a more interactive and dynamic user experience. The upgrade makes it easier for visitors to explore RV options and identify models that suit their needs.
The digital transformation reflects the growing demand for accessible online resources among those considering RVing. The improved website supports users in navigating the lifestyle, from trip planning to vehicle selection.
Another initiative, the “Gift of Canada” campaign, is aimed at tapping into a broader cultural shift. It encourages Canadians to seek deeper connections with nature, family, and national identity through travel across the country by RV.
To strengthen its reach, Go RVing Canada is working with various media partners, including national news outlets, local publications, and podcasts. These collaborations help amplify RVing stories and raise public awareness of the lifestyle’s benefits.
By telling stories across multiple channels, the organization hopes to increase interest among Canadians and build momentum within the industry. These efforts support both consumer engagement and broader visibility for RVing in Canada.